Matthew Lieberman
@MBLieberman
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CMO at @PwCUS. Dog lover, traveler, house flipper, occasional bon vivant. Views my own.
Joined September 2011
What's ahead for MarTech and Marketing?
What are your predictions for MarTech in 2023? Check out these insights from @MBLieberman of @PwCUS and other top #B2BInfluencers and #Thoughtleaders
https://t.co/VHkFfD3K8y
#MarTech #2023Predictions #Thinkers360Predictions #B2BInfluencers #InfluencerMarketing
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Attention #marketers: What do you need to consider for marketing in a downturn? Hear from leading CMOs (and me) on how to succeed: https://t.co/ZQEEiAv7Cc
#b2b
ana.net
B2B marketers continue to monitor what remains an unpredictable economic environment, as the possibility of a recession looms.
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Empowerment, Delight And Conversions: Virtual Worlds For Marketing https://t.co/V4pN14ckFs Written by @MBLieberman of PwC
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Finally a primer on all things #DigitalAssets and #Crypto. This space is vast, and it can be easy to get lost in a sea of terms and definitions. Take a read from our PwC team:
pwc.com
Learn about different types of digital assets, including blockchain-based digital assets, cryptocurrencies, NFTs and what these mean for businesses.
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Marketers, how do we create #AI initiatives that deliver value? 4 steps to follow in my new Forbes piece: https://t.co/awRk80b19W
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Hear from leading marketers (and me) in this insightful @ANAmarketers piece on the importance of #marketing showing value to the business:
ana.net
A recent survey paints an ominous picture of the level of confidence chief executives have in their CMOs, with most thinking that CMOs put their own interest above that of the organization. At the...
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So proud of our @PwCUS team led by @sarahcweiss in collaboration with @Microsoft on this amazing activation using emerging tech. Check it out! https://t.co/E0usGAv0Fe
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It was a pleasure to sit down with ANA's Growth Champions podcast available at:
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The #metaverse is a thing. 🎯 Don’t believe me? 🤷♂️ Most companies are still getting their head around the metaverse - meanwhile, my team is actively recruiting for it! We know what’s coming. 🔮 If this is you, comment and/or DM me. I want to help you connect the dots! 🔠 🚀
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Marketing in the #metaverse... what marketers need to know:
What Marketers Need To Know About The Metaverse https://t.co/PhfEuHB3mO Written by @MBLieberman of PwC
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Marketers, these are 5 trends to watch as our role evolves significantly. Check out my new PoV in @adage: https://t.co/dQzdgJWO6O
#CMO #Marketing @PwCUS
adage.com
More than ever, chief marketing officers will be challenged by leaders looking to them for answers.
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Looking for a simple, clear, and thorough business primer on the metaverse and implications for companies? Look no further: https://t.co/0he12yNuZ7 PwC #Metaverse
pwc.com
What kind of metaverse strategy, if any, should your company have? Get started answering that question with this rundown. Learn the key metaverse concepts, then start taking practical action.
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What #marketers need to know about #trust and 4 strategies to activate. Take a look at my new PoV:
brand-studio.fortune.com
Chief marketing officers have work to do when it comes to cementing customer and employee loyalty. Here are four strategies that can help you make strides, according to PwC’s Matthew Lieberman.
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Very cool that @PwCUS will lead an @ANAmarketers study on the complex ad tech supply chain to help marketers make better media buying decisions:
digiday.com
PwC will lead an ANA study that will delve into the take-rates of each tier of the 'mind-numbingly complex' ad tech ecosystem.
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Headed to #CES2022? Check out tips from executives (me included - 14):
16 Expert Tips For Preparing For Your Time At CES 2022 https://t.co/b3F9b6hei8 from @heathriel @sking1145 @jamesduez @amandadorenberg @kevinparikh @jbernadin @Gpelizzo @doft_com @MBLieberman @Process4Softwre @cynerio @01Badger @olgavmack and more
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Employees opting for hybrid work over 100% remote options... interesting new data from @PwCUS @Timothy_F_Ryan on @SquawkCNBC
"What's remarkable is when we gave them the choice, 22% said they would prefer to work remotely permanently, but 78% said they want to come in ... you can give your employees what you want which builds trust," says @PwCUS Chair @Timothy_F_Ryan on office work in 2022.
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According to our US Cloud Business Survey, most executives understand cloud is about growth & #innovation, better decisions & a better customer experience. Our marketing leader, @MBLieberman on how companies can realize these benefits: https://t.co/UrnobYBnZX
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This webcast should be a good one! Let's learn how tech leaders can maximize cloud ROI on Nov 10 with @Microsoft & @PwCUS. https://t.co/jY1osRSXH1
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Holiday shopping already? Consumers have cash but less to buy this year: https://t.co/wegDOKa9ER via @axios @PwCUS
axios.com
2021's holiday shopping ritual? It's hard to tell what store shelves will hold — virtually or in the real world — but brace yourself for plenty of frustration and disappointment, as Joann Muller...
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