Lynsey Barbour
@LynMarketer
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A Mom. A Marketer. A lover of Zebras. Not always in that order.
Toronto
Joined March 2015
MORE SMARTS - Zeroing in on your customer’s trigger event is key because if a prospect hasn’t been triggered to realize that they need a change, you can get in front of them as much as you like… but they’ll ignore you. https://t.co/fVyzG3NLKi via @katebour
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SMART SMART SMART - If you understand your customer’s buying triggers, you can get in front of prospects *before* they begin actively looking for a solution like yours and dominate the market. https://t.co/fVyzG3NLKi via @katebour
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This is amazing...hey @ZimHilton - told you we need to get a dog...
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“The Janus Rule: Markets like these tend to accommodate two complementary businesses that are mirror reflections of one another — one being an aggregator of commoditized suppliers and the other a platform for differentiated suppliers.” — @AnthPB
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Revenue generated each hour: Amazon $29.0 million per hour Apple $24.6 million per hour Google $17.8 million per hour MSFT $15.4 million per hour FB $7.7 million per hour Intel $7.6 million per hour Netflix $2.3 million per hour @JonErlichman
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I bet you none of your fancy consumer journeys have that one. https://t.co/XdiMZkR93C
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I bet you none of your fancy consumer journeys have that one. https://t.co/XdiMZkR93C
cnbc.com
If you've poured yourself another glass of wine and started browsing Amazon, you're not alone.
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Krista Jones from @MaRSDD and @zimhilton did a pre-Ensemble interview for Hiton's podcast. You can check it out here for a sneak peek at some topics they might hit in their fireside chat on Sept 18! https://t.co/ylUH2X7oSX
https://t.co/hi2ZBdg731
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I NEEDED TO HEAR THIS - Do You Have The Game-Winning Skill Called Domain Acumen? https://t.co/DMc6QKraek Kudos @mikelipkin - sheer genius.
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Always Be Learning - https://t.co/9juzHCroYZ? Thx @Econsultancy for the great read.
econsultancy.com
The latest articles on global digital marketing and ecommerce from Econsultancy’s award-winning analysts and experts.
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The business value is not great content. It’s how the content affected the audience’s behavior. @Robert_Rose
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This makes so much sense. Measure content efforts against more than just vanity metrics. #contentmarketing #loyalty
It’s cool to know a blog post was read, but what behavior did it change, asks @Robert_Rose. https://t.co/dxuQUI2aLY
@LynMarketer @DanGoldgeier @dereklwalker
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Fascinating read
Feasibility, ubiquity, and efficacy: Those filters demolish almost every Facebook conspiracy theory you'll ever hear. https://t.co/RbgTdkjf3C
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Day 2 of #TOMLSummit - way better organization. Thanks guys the sessions rock. Here's my celebratory dance. #machinelearning #brainfood
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#TOMLSummit - very disorganized event today. Maybe the Machines are to blame for the "technical difficulties". Sarah Connor SOS
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