Katelyn Bourgoin 🧠
@KateBour
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The Buyer Psychologist | Sell more stuff using science (not guru B.S.) | 63,000+ read my newsletter @whywebuyco 🧠
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Joined October 2014
I’ve spent 1500+ hours learning about cognitive biases and heuristics (AKA the stuff that drives *your customers* to buy) Here are the top 19 concepts that marketers need to know:
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|￣￣￣￣￣￣￣￣￣￣￣￣￣￣| If you don't know why people buy, growth will be slow |＿＿＿＿＿＿＿＿＿＿＿＿＿＿| \ (•◡•) / \ / —— | | |_ |_
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Criticising is easy. Creating is hard. If someone pours themselves into making something and you think you can do better, don’t criticize. Create.
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In marketing everyone is searching for the next big thing. My advice? Stop chasing trends. Instead figure out how to do common things uncommonly well.
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I’m not good at lots of things. Like, embarrassingly not good... → I can’t parallel park to save my life → I’ve never figured out how to fold a fitted sheet properly → I’m terrible at remembering people’s names (I try so hard at this one too) → I procrastinate on admin
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The best marketing ideas come from studying your customers (not your competitors)
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Wanna make 2026 the year you finally go from unknown to UNIGNORABLE? I want to help. And I've got a fun idea… What if I gave you access to my complete course stack AND we jumped on four 1:1 strategy calls over 8 weeks with one goal… …to help you become the go-to expert in
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people don't buy when they understand they buy when they feel understood
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Shared these 6 tips on building an audience 3 years ago. It’s (pretty much) all still true today. Agreed?
F*ck building an audience Having an audience is useless if you do it wrong Here are 6 tips for creating content that drives likes *and* sales (tip 1 is very important)
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people don't buy when they understand they buy when they feel understood
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People posting rage bait about how the em dash is an “obvious AI tell” just to piss off content marketers is peak 2025 I am beyond ready for 2026
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Creativity is the only line of defense against the onslaught of “good enough” AI slop your audience is drowning in. Playing it safe isn’t an option anymore. And I am here for it! 🙌
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Timeless marketing wisdom: You've gotta make people FEEL something if you want them to DO something
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Your new product’s message needs to work on old emotions Target buyers may read your sales page on the latest iPhone... But the hardware they use to process it—their brain—is running 300,000 year old software The lesson? 👉 Learn buyer psychology
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Humans love novelty But the internet also rewards boring consistency Find the message that clicks and then repeat it 1000 different ways
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AI made everyone a content creator… and everyone sound the same How do you win? Say something different. Something revelatory but true. You POV is your pitch
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Real photo of James Clear eyeing up an avalanche of book sales on Jan 1st
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