Lukas Maier
@LukMaier
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Marketing and innovation @uniFAU - visiting scholar @wu_vienna and @UBCSauderSchool #innovation #marketing #consumerbehavior #experimentalstudies
Nürnberg, Bayern
Joined May 2017
Do #consumers react differently to a #product upon learning it was codeveloped with a #university? A new Journal of Marketing study shows collaborating with universities is beneficial not only for #innovation but also for #marketing: https://t.co/4kHAVBRGEk
@LukMaier @baccito
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Had a great time at the Behavioural Insights into Business for Social Good Conference. Thank you @White_K8 and team for setting up such an excellent conference! @UBCSauderSchool
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A nudge? If you have the green stamp, you’re a committed person towards sustainability. If you don’t, you’re not part of the group. Well done #DRUID22
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Happy to share that our paper “The Legitimization Effect of Crowdfunding Success: A Consumer Perspective” is now open access @ETPjournal - link to the paper: https://t.co/VTxYJenS9R
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Consumers react differently to the same young venture and its product if they learned that it carried out a successful crowdfunding campaign. Lesson: 👉 clearly communicate crowdfunding success to consumers (e.g., label as “successfully crowdfunded”). https://t.co/nuVibXAwkK
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Happy to see our paper “The Legitimization Effect of Crowdfunding Success: A Consumer Perspective” finally published online in @ETPjournal w/@baccito @TimmWag Jörn Block & Kai-Ingo Voigt #crowdfunding #consumer #research Check it out: https://t.co/VTxYJenS9R
journals.sagepub.com
Based on legitimacy and consumer inference theory, we examine when, how, and why past crowdfunding success influences the perceptions and behaviors of consumers...
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Great session at #DRUID21
LABORATORY EXPERIMENTS 🥳 Everyone is getting ready for the debate on lab experiments. Daniella Laureiro & @HSauermann will argue for and @vale_tartari & @mgiarra72 against the motion. @Keld_Laursen is now to kick-off the session. @DRUIDsociety
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Happy to present my research (in person!!) on when and how firms’ open source philosophies are attractive for consumers @DRUIDsociety #DRUID21
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Yeah, paper accepted for presentation at @WorldOpenInno conference! “How and When is a Firm’s Open Source Philosophy Attractive for Consumers?” If you want the answers, join my presentation :-) #innoBOMA #FAU
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What do you love about being an academic? I love learning every day, developing new research, analysing data, working with young researchers, collaborating with others, writing, witnessing students grow and fall in love with a field. It’s not perfect but I love my job. 🧠😎😍
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Presenting our latest research on the #branding effect of #crowdfunding at the #GForum 2019 was fun! @FGF_eV @wu_vienna #innovation #innoBOMA
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Looking forward to present our latest research paper on the #marketing effect of #crowdfunding at #GForum 2019! @FGF_eV #innovation #innoBOMA w/@baccito @TimmWag Jörn Block & Kai-Ingo Voigt
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