How do we break through to those are choosing not to get vaccinated? Our own Gina Derickson did the research and her results are featured on the @Boost Oregon blog Lillian Labs: Messaging Study: Breaking Through Vaccine Hesitancy — Boost Oregon

When marketing healthcare, wat is most compelling: Physicians? Data? or Patients? We dial tested videos for 3 medical devices. Here are the highlights. Get the full report here: https://t.co/okwOW2Ce5G #Healthcaremarkerting #medicaldevices #vaccine #qual #mrx #insights

"We had an AMAZING webinar yesterday based on our dial testing work with you – you guys really went above and beyond! Thank you for everything." Comments like these give us LIFE. 💚 #productmarketing #productmanagement #productresearch https://t.co/plfNI4BMnX

Alright, friends…this is a fun one! How often do you get to hear stories and advice on engaging an audience from a master illusionist, keynote speaker & creative consultant? Learn how to "Wow over How" with Illusionist @HarrisIII • https://t.co/zgfLsn5JTv

❝THE ANSWERS TO YOUR QUESTIONS ARE NOT IN THE BUILDING.❞ But where does research fit in your model? Which type answers which questions? We've put it all together for you. In a format that should look vaguely familiar.... #pragmktg #productmanagement https://t.co/f6b66r8Aht

Just solving a customer problem is not the total goal. Delivering something they WANT is the real goal. And this story about Bread vs. Butter showcases exactly that. What Can Butter Teach Us About Customer Needs • Lillian Labs https://t.co/rND6LjtKXn #productmanagement

How do scientists use stories to share data? ❝I am on a mission to transform how scientists, engineers, and technical professionals present their work.❞- Melissa Marshall, Public Speaking Coach and TED presenter speaks with @davidpaull 👁 Watch:

.@Sig_Insights Happy to be joining this new #MRX Pub thanks to @JamesEnders and @OpiniumResearch! How did you get there? David Paull @davidpaull https://t.co/hqSBzK3BC8

Know thy customer. It's a tenet of....every great Product Manager. Here's some great ways PMs can use fast-turn in-depth interviews as part of their process: Lillian Labs https://t.co/Ch5mAdNAJ6 #productmarketing #prodmgmt #insights #VOC #insights #agile

“Our thing doesn't matter. All that matters is their thing. We're in the business of doing their thing for them. So if they're happy, we're happy.” Chatting with @LittleBirdMomma on the @LittleBirdMktg #podcast Dialing into Market Research Personas https://t.co/XxOW83B8xD

Answering the question, "What are your customer's unmet needs?" can set you on the right path for developing on-point product messaging. Here's some expert advice on how you can find the answer https://t.co/jXern0T22Z #productmarketing #voiceofthecustomer #marketresearch

"We want the hard work we've done to actually result in an actiont." #MRX legend @RayPoynter talks with @davidpaull about #AI, #storytelling and finding the #narrative within the #data. How? Simplify... 2021 Ray Poynter - YouTube https://t.co/hrA4GS9nJd

In-person and online focus groups can be incredibly meaningful, but you have to know the tricks of the trade to really garner qual insights (QUALitative and QUALity). Our fave moderator has 3 key tricks up her sleeve: Take a quick read (90 sec) https://t.co/5aRJgWoB0S #mrx

How do you socialize your findings? There's a trick to making those #insights 'sticky'. It's about finding that #storyline that thematically connects the #data to your #brand. @kristinluck is on the case. #storytelling

#NPD and product #cocreation methods are very similar to what is happening in #marketing right now. Marketers no longer "own" the brand. They co-create it with their audience. Think about that when building out product #requirements. @caulipower #productresearch #pragmktg

Our own @DavidPaull explains the invaluable role of customer research (yes, even for #marketresearch companies) in developing effective and compelling messaging and stories in this episode of @InfoTools Now That's Significant podcast https://t.co/aH7cWI0WT6 #behavioralscience

Our own @DavidPaull explains the invaluable role of customer persona research and #behavioralscience in developing effective and compelling messaging and stories in this episode of @InfoTools Now That's Significant podcast https://t.co/VbpYxaboyD #b2bmarketing

Our very own @DavidPaull explains the invaluable role of customer persona research and #behavioralscience in developing effective and compelling messaging and stories in this episode of @InfoTools Now That's Significant podcast https://t.co/PfEVUAQis9 #b2bmarketing

Teaching scientists to effectively communicate their work is crucial (pandemic, anyone?). @MelissaMarshall is uniquely qualified to tackle this challenge (professor, @TEDGlobal speaker) Curing the Curse of Knowledge https://t.co/SkwfYxnyTU

Our very own @DavidPaull details how brands can connect on an emotional level with customers through a framework that leverages both customer persona research and #behavioralscience in this episode of @InfoTools Now That's Significant podcast #b2bmarketing https://t.co/xZebmFKSRv