Infotools
@infotools
Followers
630
Following
936
Media
2K
Statuses
5K
Harmoni by Infotools is a fit-for-purpose market research investigation & reporting plaftorm that helps global insights teams understand consumers & their world
Auckland, New Zealand
Joined March 2012
Static reports still dominate insight delivery. Interactive reporting allows teams to support decisions over time. The latest post in our 𝘐𝘯𝘴𝘪𝘥𝘦 𝘵𝘩𝘦 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘌𝘯𝘨𝘪𝘯𝘦 series is live: Why static reporting slows insight teams down: https://t.co/6yCSXIaVWz
#mrx
0
0
0
A year ago on the podcast, we welcomed Michelle Niedziela, PhD, a behavioral neuroscience expert, to discuss the evolving role of neuroscience in consumer insights. Listen here: https://t.co/xZezllQ3Gn
#mrx #marketresearch #neuroscience #insights #consumerinsights
infotools.com
On the Infotools podcast with Michelle Murphy, PhD discover how neuroscience, psychology, and behavioral science combine to unlock deeper consumer insights.
0
0
0
In #mrx, the shift from automating tasks toward empowering human-led exploration has become a defining trend. Writing for @QuirksMR, our John Bird makes a compelling case for why curiosity, not efficiency, will shape the future of #insights. https://t.co/hksB7PgSXm
#restech
infotools.com
As market research evolves, insight discovery is shifting from automation to exploration—prioritizing curiosity, sensemaking, and human-led investigation.
0
0
0
Can't wait to get your hands on the latest wave of your brand tracker data? Harmoni is a #BrandTracking analysis tool that empowers your team to generate rapid insights and analyses from your data. Discover Harmoni: https://t.co/poepIsf8pV
#MRX
0
0
0
Ready to unlock the true value of your research data with faster, sharper, more effective #BrandTracking? 🌟 Try Harmoni for 30 days free and see what makes it the brand tracking software trusted by the most trusted brands worldwide. https://t.co/NJKXwMOG8S
#MRX #BrandStrategy
0
0
0
Our approach to #AI in #MarketResearch is grounded in a few guiding principles: ⭐ AI should amplify curiosity, not replace it. ⭐ Human context remains essential. ⭐ Data protection and provenance matter more than ever. ⭐ Integration beats isolation. https://t.co/OErCNew1vm
infotools.com
At Infotools, we’re using AI to make the analytical process more fluid, connected, and confident.
0
0
0
A year ago on the podcast, we welcomed Tom Johnson, Senior Director of Consumer Insight and Analytics, who discussed his journey in market research and the importance of aligning #insights with business goals. Listen here: https://t.co/BnK7aca3fO
#MRX #BrandStrategy
infotools.com
Michael Howard interviews Tom Johnson, Senior Director of Consumer Insight and Analytics at Jack in the Box and Del Taco, about his journey in market research and the importance of aligning insights...
0
0
0
Can't wait to get your hands on the latest wave of your brand tracker data? Harmoni is a #BrandTracking analysis tool that empowers your team to generate rapid insights and analyses from your data. Discover Harmoni: https://t.co/tF5uZw3E3N
#MRX
0
0
0
"Delivering insights isn’t just about methodology, it’s about connection. If stakeholders aren’t engaged, even the most sophisticated work risks being overlooked." Our Group Services Director Horst Feldhaeuser writes for Research Live: https://t.co/EVXCGlndrO
#MRX #MarketResearch
infotools.com
How insights teams can strengthen influence, build stakeholder connection, and turn great research into meaningful business impact, based on our latest Research-Live article.
0
0
0
Infotools’ team members Andrea Mitlag, Willem Coetzee, and Yan Ma shared their reflections and stand out moments from the recent Research Association New Zealand (RANZ) New Zealand Insights Conference at Orakei Bay. Read more here: https://t.co/BaLNts3pzf
#MRX #MarketResearch
infotools.com
Infotools summarizes the 2025 Research Association New Zealand (RANZ) conference and highlights key takeaways from the market research and insights event.
0
0
0
"With the surge of new tools and technologies, it’s easy for insights professionals to focus on data collection and analysis while overlooking that critical factor: stakeholder engagement." Our Horst Feldhaeuser writes for Research Live: https://t.co/rY1U3mC7Gp
#MRX
research-live.com
Horst Feldhaeuser argues that without buy-in from key decision-makers, insights will remain underutilised.
0
0
0
A year ago on the podcast we welcomed Stefanie Zammit. The episode delves into Stefanie's career journey, reflecting on the lessons she has learned along the way, and what she would love to have known earlier as a market researcher. Listen here: https://t.co/iT0Tv5rUgw
#MRX
infotools.com
Michael Howard engages in an insightful conversation with Stefanie Zammit, Director of Analytics and Insight at Bang & Olufsen on what she's learned along the way, and what she would love to have...
0
0
1
"Delivering #insights isn’t just about methodology, it’s about connection. If stakeholders aren’t engaged, even the most sophisticated work risks being overlooked." Our Horst Feldhaeuser writes for Research Live >>>> https://t.co/8jICxboEqO
#MRX #BrandStrategy
0
0
0
Our Andrea Mitlag, Regional Engagement Director - APAC, is attending The Research Society's Human Insights Conference, coming up in just over a week. Are you attending? Be sure to say hello to Andrea! Learn more: https://t.co/cE0YH9Ykvi
#HIC25 #MRX #WomeninResearch
0
0
0
A year ago on the podcast, we welcomed Lucy Davison, who highlighted a common issue within the industry: #marketresearch companies often struggle to promote themselves effectively, despite excelling at providing marketing advice to their clients. https://t.co/LP1BeXVHTC
#MRX
infotools.com
This episode of Now that's Significant explores the launch of the Insight Awareness Index with Lucy Davison, aimed at measuring brand awareness in the market research industry.
0
0
0
Ready to unlock the true value of your research data with faster, sharper, more effective #BrandTracking? 🌟 Try Harmoni for 30 days free and see what makes it the brand tracking software trusted by the most trusted brands worldwide. Discover Harmoni: https://t.co/pSXZIzm61H
#MRX
0
0
0
In today’s data-saturated world, marketers are inundated with numbers—from clickstreams and CRM records to sales transactions and social engagement metrics. Our Horst Feldhaeuser writes for Advertising Week on making your survey data count: https://t.co/TQ0Oyk8oit
#MRX
infotools.com
Discover why survey data is the missing link in marketing analytics—and how to unlock its full value to drive smarter, faster business decisions.
0
0
0
A year ago on the podcast, we welcomed Emily Paladino, who focused on the crucial yet often overlooked aspects of building and nurturing high-performing customer insights teams within a client-side organization. Listen here: https://t.co/tioYIxBSWS
#MRX #WomeninResearch
infotools.com
This Now that's Significant podcast explores world-class customer insights teams with Emily Paladino, Group Head of Customer Insights at Country Road Group.
0
0
0
"When clients help shape the research from the outset it sets a strong foundation.... Where I see the greatest opportunity is in the analysis and reporting phase." Our Keri Vermaak writes for @InsightsMRX: https://t.co/B5WY1TFZmP
#MRX
0
0
0
Can't wait to get your hands on the latest wave of your brand tracker data? Harmoni is a #BrandTracking analysis tool that empowers your team to generate rapid insights and analyses from your data. Discover Harmoni: https://t.co/91fTcmPPPo
#MRX
0
0
0