Sushant
@LessgoSushant
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14 yrs of 9-to-5 (7 in Dev + 7 in B2B sales, $600M+ closed) while building side projects → Now full-time founder https://t.co/LlR0FqM07l | Sharing B2B SaaS marketing insight
Amsterdam, The Netherlands
Joined May 2023
I quit my $150K job. ❌ Not for “passion.” ❌ Not for “freedom.” ❌ Not for “money.” Yet here I am, risking everything: ✅ Big house in Amsterdam ✅ Sleek Audi ✅ Dream lifestyle Don’t read this if you only like happy stories. This one gets messy, real quick. 🧵
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Day 31/365 - @Lessgo_ai $0 → $10K MRR (336 days left) Micro-goal: 7 alpha circle landing pages Today I started working on the 3rd landing page. I will try to complete it by tomorrow.
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Just watched Dhurandhar! I know I am late to the party but my man the movie is too good specially for Bollywood standards. Its 3.5 hours so you might think its too long but when the screen said “final chapter” I was feeling sad that its about to get over. The story, screenplay
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👉You might get tempted 👉You might get all excited 👉You might get peer pressure But... NEVER take 12 startups in 12 months challenge. People think "we might hit a jackpot" YOU WILL NOT People think "At least I will learn" YOU WILL NOT Dedicate yourself to one idea for 12
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Day 30/365 - @Lessgo_ai $0 → $10K MRR (337 days left) Micro-goal: 7 alpha circle landing pages Today, I published my 15th YT video. Daily 5-minute videos on real SaaS marketing insights. Honestly? This is scarier than anything I’ve done before. And... I’ve pitched in
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If you want to see a real $0 → $10K MRR journey... unfiltered... follow along. Like & repost to support the build-in-public journey. What are you shipping next week? Drop it below 👇 See you in Week 4.
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NEXT WEEK’S FOCUS (Week 4) → Ship 7 Alpha Circle landing pages → Continue daily posts + videos... wins, mistakes, and decisions in real time If you’re building alongside me, you’ll see how early traction is actually created. Let’s build. 💪
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THIS WEEK DAILY UPDATES (UNFILTERED) Daily decisions, mistakes, struggles, wins and course corrections. → Day 15: https://t.co/NqzWL8hD0m → Day 16: https://t.co/mylj41W06e → Day 17: https://t.co/QiWZVzTDsX → Day 18: https://t.co/Xaa5LHFGf8 → Day 19:
Day 18/365 - @Lessgo_ai No work today. Family needed me. Newborn duties. Some days you build the business. Some days you show up for life. Both matter. Tomorrow: Landing page #2. $0 → $10K MRR (349 days left)
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THIS WEEK KEY LESSONS 1️⃣ Alpha users > any testing framework I shortlisted 7 people for the alpha with a DFY offer. No book. No course. Pure intuition. And I was damn right. I learned more about my product in days than weeks of internal testing. Lesson for you: In alpha,
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📊 THE NUMBERS (Week 3) MRR: $0 App users: 7 Waitlist: 87 (+5) Newsletter subs: 1 X followers: 1,095 (+5) LinXedIn: 612 (+8) YouMube subs: 26 (+1) Another startup myth: “Early progress looks impressive.” It usually looks exactly like this. Quiet. Unsexy. Real.
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THE TIMELINE (and the myth it breaks) May 7, 2025: First prototype May 26, 2025: Second prototype (concept validated) Sept 4, 2025: Soft launch to waitlist Oct 27, 2025: Alpha release to 5 founders Nov 9, 2025: Started 365-day challenge → $0 → $10K MRR The biggest startup
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MY BACKGROUND (so you know where these lessons come from) → Dev: 7 years (2011–2018) → B2B Sales Lead: 7 years... closed €600M in enterprise deals (2019–2025) → Quit corporate job: April 2025 36 years old | 18 months runway | Father of 2 daughters I’ve seen product fail
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Week 3/52 – Build in Public – @Lessgo_ai The journey to build the world’s first landing page builder that thinks like a copywriter. I share EVERYTHING transparently so you can avoid the mistakes most founders make while building a real startup. This is not a weekend project.
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Day 29/365 - @Lessgo_ai $0 → $10K MRR (338 days left) Micro-goal: 7 alpha circle landing pages Today's work: Took 5 days of 'incubation' period and reworked on landing page number 2. Implemented Redux Devtools to understand Zustand state and man I love it so much. Should
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Day 28/365 -@Lessgo_ai $0 → $10K MRR (339 days left) Micro-goal: 7 alpha circle landing pages Today's work: Its been 2 days since me called out my design was terrible. I solved a critical engineering problem today. Introduced a new variable called UIBlock Theme. It
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Meera ran. Across the market. Short hair. Loose shirt. Trying hard to look like a man. She turned a corner and bumped into someone. A tall “woman.” Soft dress. Pretty scarf. Very strong jaw. They both stared. “…Arjun?” she whispered. He blinked. “Meera?” Silence. Then both
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Day 27/365 - @Lessgo_ai $0 → $10K MRR (340 days left) Progress: 85% The entire day got killed as I have to prepare documents for my daughter’s passport 😡 Its too confusing and complicated. @VFSGlobal We miss you 😢
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Day 26/365 - @Lessgo_ai $0 → $10K MRR (341 days left) Progress: 85% (landing page #4 in progress) Getting faster with each page. More importantly, I'm learning what sucks. MY HONEST AUDIT OF LESSGO: Taxonomy: 40% → Too B2B-heavy, needs overhaul Copy Generation: 70% →
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I closed $600M+ in B2B deals, and there’s one thing SaaS founders don’t realise: Most B2B deals don’t die because of product. They die because founders don’t understand how enterprises actually buy. If you’re building a B2B SaaS… and you want to land real money... not
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Day 25/365 - @Lessgo_ai $0 → $10K MRR (342 days left) Micro-goal: 7 landing pages - 8th Dec Progress: 80% Today’s work: Spent the Sunday reading the book "Great Leads: The Six Easiest Ways to Start Any Sales Message"
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Day 24/365 - @Lessgo_ai $0 → $10K MRR (343 days left) Micro-goal: 7 landing pages - 8th Dec Progress: 80% Today’s work: 👉 Landing page 3 in progress 👉 API end point created for migrating a landing page from Dev to Prod 👉 The ultimate sales letter by Dan Kennedy
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