It’s ridiculous that most founders are never taught this. And yet... it impacts their entire business. 50 years ago, Eugene Schwartz coined a “dirty” concept that helped sell millions worth of products. His secret? A simple idea called Market Sophistication. Here’s how it

Our founder’s story 👇🏻

I quit my $150K job. ❌ Not for “passion.” ❌ Not for “freedom.” ❌ Not for “money.” Yet here I am, risking everything: ✅ Big house in Amsterdam ✅ Sleek Audi ✅ Dream lifestyle Don’t read this if you only like happy stories. This one gets messy, real quick. 🧵

I’m back on 𝕏. I quit after grinding my way to 800 followers. Why? It stopped being fun. This time, I’m not chasing metrics—just building my startup, @Lessgo_ai, and sharing the ride. No growth hacks. No stress. Just good vibes. Let’s make 𝕏 fun again.