#SEOFOMO is a must this week. @DuaneForrester has 12 New AI KPIs and I have Off-site influences you might be missing in your discussions with the c-suite or clients.

[3/3] It’s pivoting your KPIs. ✅ Think: conversions > traffic ✅ Think: visibility > vanity ✅ Think: it’s not 2013 anymore Read the full (fun, feisty) breakdown: 👉 https://t.co/SleLL6fDbo #SEO #SearchTrends #DigitalMarketing #AI #ContentStrategy #MarketingTruths

[2/3] Google says “users are happier,” but brands are bleeding clicks. Mail Online saw a 56% CTR drop even when featured in AIO. And while your SEO traffic’s dying, ChatGPT is thriving: – 122M+ daily users – $11B in projected 2025 revenue The solution isn’t panic.

[1/3] Organic traffic is tanking. And no, it’s not just Google. Let’s talk about the perfect storm that’s eating your clicks 🧵 AI Overviews show up in 54% of searches ChatGPT answers Qs without you TikTok is a search engine now GenZ isn’t Googling Inflation is reshaping intent

Yes; (Google Sucks) AND… consumer fear, inflation fatigue, job insecurity, and a sluggish economy are killing search demand before anyone even types a query. 👉 Get the full story—and the off-site strategies you actually need now.

Yes, Google sucks. AND… 🔹 The economy is stealing your clicks 🔹 ChatGPT is eating your questions 🔹 TikTok is where Gen Z searches 🔹 Consumers are broke & anxious Traffic didn’t drop—it evaporated. Here’s what’s really going on: https://t.co/SleLL6fDbo #MarketingRealityCheck

A little venting blog. https://t.co/I8ozYk49oV

2: “We added AI content to every page.” IV: Congrats on training Google to ignore you. “What’s E-E-A-T?” IV: It’s what your rankings had for lunch when they disappeared. “Can you SEO this PDF?” IV: Absolutely. Right after I fax it to Bing.

It's Tuesday and my inside voice (IV) is acting up. “We just need more backlinks.” IV: From where, Chad? Your cousin’s WordPress blog? “Let’s rank #1 for ‘best’.” IV: Sure, let me just go override Google’s LM real quick. IV is on a roll.

#Hockey in #Minnesota is Gravity. It’s the one force you can’t escape, and the force that brings together. While in the arena, we’re just fans. The high school hockey tournament is always so much fun.

Dear Moorhead, Thank You. Sincerely, The 218s and the 507s of Minnesota.

ChatGPT just told me to reach out to an SEO professional. I guess our jobs are safe! 😂

TGIF Marketers. Here's a tune for you. AdTech is so easy. https://t.co/JUFJETnoVp

The @Aimclear team is celebrating another banner night at the US Search Awards. We were shortlisted in 16 categories and took home seven awards. Grand total for US Search Awards in our trophy case: 38!!!! (We checked…we now have more US Search Awards than Beyonce has Grammy

I’m excited to share Aimclear won 6 Global Digital Excellence Awards Congratulations! Congrats team! I’m also pumped over the SEO Campaign of the Year, B2B! #SEO #lovemyjob https://t.co/oDi1l68eiw

Remember why you do what you do. I have a sign. #dreambig #accessibility

Godspeed to all the SEOs trying to explain to their clients/bosses why there has been so much volatility, so many reversals, and so much movement outside of the official end of the August Core Update

My youngest daughter is powerful and kind, soft and hard as iron, she’s stubborn though takes time to educate herself before standing firm, and once she’s planted her feet there is no ground given. She’s a defender in the net and on the playground. She makes me so proud.

Master @lilyraynyc *appearance* at @techseowomen

#WTSFest Philly pre-conference meetup ✔️