LadyWiener
@ladywiener
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Strategic Brand Partnerships at @fullscreen. LA Native. Restaurant Lover. Wife of @wieneraaron. Mother. Traveler. Sports enthusiast. Fight on Trojans!
Joined March 2013
Opinion | The announcement of the latest Black-ish spinoff has fans feeling frustrated due to the franchise's history of not focusing on darker-skinned actors.
adweek.com
Real progress will only be made when diversity efforts go deeper.
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Let your inner artist out at #RTX with @HP! Stop by the HP Digital Artistry Lounge and add to the mural by drawing on one of the HP ZBooks! #ad
https://t.co/q4px44D5UL
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Thanks @Austin_Monthly! @RoosterTeeth Broke the Internet Long Before Kim Kardashian
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WATCH: @FullscreenBrand SVP Maureen Polo discusses the continued relevance of influencer marketing in the latest installment of our ‘On Brand’ series.
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.@ladywiener: Safety & audience authenticity are black & white for us. Partners look to us as sherpas. We know the space best & ensure brands authentically leverage the emotional connections creators have with fans to drive impact. #VidConUS
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Thrilled to be representing @FullscreenBrand and talking about the future of online video @VidCon
Heading to @VidCon? Check out our VP of Strategic Brand Partnerships @LadyWiener as she gets honest about the future of online video in this #VidConUS SuperSession.
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Excited to share @fullscreenbrand good news! Hear more from the Cannes Lions Entertainment Stage this Thursday. Common, Lena Waithe Join AT&T Hello Lab’s Filmmaker-Mentoring Program in Second Year https://t.co/GILpfD8aTP via @variety
variety.com
AT&T Hello Lab's filmmaker mentoring program is back for a second year, with Common and Lena Waithe among the lineup of seven mentors.
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Exciting casting news for @FullscreenBrand and @RoosterTeeth!
.@michaelb4jordan to star in @RoosterTeeth animated series ‘gen:LOCK’
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While distributors weren’t a part of the first NewFronts, they became key players in making the event much larger.
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Love this hilarious @maltesersusa content. Great @FullscreenBrand partnership.
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More cool @FullscreenBrand work
AT&T saw more than 14 million impressions from its Wattpad essay contest, a new platform the company is experimenting with to reach teens.
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Infographic: For brands, influencers are more powerful than celebrities: https://t.co/3CPzpEw9SP
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Dunkin' Donuts' Sherrill Kaplan: "There is this huge trend of on-demand consumer activity with the rapid rise of delivery and Amazon Prime. Our mission is to really expand accessibility."
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Great piece about how brands can engage with audiences and create fandoms from @jason_molina
The new ❤️ language - inside jokes! Fullscreen’s @jason_molina tells us why brands need to tread lightly and speak softly. #listen #learn
https://t.co/t4hrVf3ove
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For Digiday+ members: 92 percent of European publishers in a Digiday survey are planning to produce more video content in 2018.
digiday.com
Digiday surveys of publisher executives found that nearly all are planning on producing more video in the coming year, but less than they initially expected.
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Super excited about this! Today, @Fullscreen announced the launch of TBH (To Be Honest), a proprietary panel of social-first millennials that allows advertisers and marketers to conduct custom research and testing to more effectively build their next campaign.
.@Fullscreen Launches TBH, A Millennial Research Service For Advertises
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What people watch on YouTube: Understanding viewing preferences - Think with Google @ThinkwithGoogle
business.google.com
Stay ahead with the latest marketing research, expert insights, and digital trends with Think with Google's data reports, guides, and articles.
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Fullscreen’s @TimPerlstein: Digital creators drive engagement. Almost two-thirds of 13-34s say they take action on content (online or offline) from a digital creator. #MediaInsights
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