I've got shingles... But here's what it's taught me about business: 》shingles makes great content 》if you've run out of ideas, get shingles 》find someone with shingles, rub their blisters 》then go "viral" on LinkedIn 》and your business will be successful 😅

P.S. AI's a (very clever) parrot. P.P.S. And we’re the parrot whisperers. P.P.P.S. Don't tell Echo, Lensie, Kiddo, or any other member of our family of TCC bots I said this. They'll be fuuuuming.

👉 You don’t need just a human in the loop (HITL). 👉 You need an expert in the loop (EITL). An experienced human mind to stress-test those thoughts, call out the BS (hallucinations), inject empathy, creativity, experience, expertise, and human judgement. x

ChatGPT is great at spitting out ideas. BUT SH*T at picking the right one. → Because it’s a generator, Not a judge. UNLESS you coach it. Encourage it to self-reflect. Like a mirror-holding monk. The longer the thread, and the more encouragement, the better. But even then⤵️

Whether you're selling curry, code, clothing, construction or compliance, every brand should take a leaf out of their book. 👉 Surprise and delight your customers at every opportunity. Especially the most valued ones. Marketers: don't neglect your after-funnel (AfFu).

What a BEAUTIFUL example of post-sale marketing done right: 👉 Brand loyalty? Locked in. 👉 Repeat buys? Yes we will. 👉 Customer advocacy? Right here. 👉 Customer lifetime value? Climbing. Most brands and marketers stop at the sale. Dishoom keeps seducing after. (THREAD)⤵️

Nitzan: the plan-perfecting spreadsheet whisperer to my idea-splurging chaos monkey. x P.S. Sorry-not-sorry for the public mush. P.P.S. And since you asked, the below pics were taken in: Australia, Cyprus, Hungary, Spain, Fuerteventura, and Costa Rica. #lifeohlife

Highs, lows. Laughter, tears. Wins, losses. Elation, anxiety. Twists, turns. Moments of “we’ve made it”. Moments of “wtf are we doing?” But through it all, I’ve had this incredibly special person by my side. In business, life, and crime. And that's pretty dang cool. 🧵⤵️

DON’T RUN SURVEYS. Just don’t bloody bother… unless you’re actually gonna act on the insights. Otherwise, you’re just a cat watching a washing machine. Louise Hamer-Brown of @RevopConsult breaks down the Pirate Funnel & how brands turn referrals into rocket fuel in Ep 5!

Your brand’s copy is either winning hearts or losing business. No in-between. Take our interactive quiz to find out if your copy is converting like crazy. Your brand’s future customers will thank you. https://t.co/t18oKCC3jK

REMINDER: Be Human. Stop treating B2B buyers like jargon-loving, fluff-fondling corporate robots. THEY ARE HUMANS, DANG IT. They have emotions, stories, humor, & a tendency to buy based on gut feeling & brand personality more often than they'd like to admit. Speak to that.

I take full advantage of the perks we’ve built for ourselves whenever I get the chance. YOLO, after all. P.S. What’s your favourite work perk? P.P.S. If you say ‘unlimited holiday' I’ll assume you don’t own a business. P.P.P.S. That's Nitzan jumping in the pic, BTW.

the oh-so-glamorously-portrayed freedom of entrepreneurship is a fallacy. That they feel trapped. That their business demands that they work longer, harder hours than a Victorian chimney sweep. And I feel like that at times too. Which is why: ⤵️

THIS is why I started my business. (A THREAD) For the freedom. The freedom to dodge the sweaty London morning commute. And swerve the winter drudgery – or bits of it at least. To move about and keep life spiced with variety like a 20p mix. Many business owners will tell you~

“It’s too easy as a brand to chase after new things and forget who you are.” In this episode, Pete Markey (@BootsUK) reveals how brands can build loyalty that keeps customers coming back for more, whether at home or on the high street. Watch Ep 3 here: https://t.co/oawQ2XGlYd

Marketing funnels that actually work? It’s all about psychology and data. Marcus Hemsley of Fountain Partnerships tells all in Episode 2 of our podcast – don’t miss out! https://t.co/zpZfBErXws #marketing #marketingfunnels #marketingpodcast

The thing is, your brand deserves a love story that converts. Your brand + Our copywriting magic = A match made in marketing heaven. Let’s make it official! Message us, yes?

Trying too hard is the biggest turn off– in sex and copywriting. Copywriting is like great s*x. You have to: 👉Focus on them, not you. 👉Tease with curiosity. 👉Listen like it matters 👉Show some passion. 👉and a lot more! Read: https://t.co/ra8HxZPeiU #Copywriting

Dedication never looked so good. Who else has poured their hearts into every single word? Cheers to all #copywriters out there!

In THE FIRST EVER episode of Funnel Visionaries, I sit down with my old mate Shelby Blitz of the skyrocketing SaaS scale-up, @HiBob_HR – the team that is shaking up the HR world and reaping the rewards of clever, full-funnel content marketing. https://t.co/Nc1TMwl8qf