Kevin Wessels
@KevinMWessels
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Thanks @wearesubkit for interviewing me in "GoSolo". Enjoyed the discussion, reflecting on my entrepreneurial journey, and sharing how #founders and #businessowners can avoid some of the pitfalls that tripped me up early on in my #smallbusiness.
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Q: What does customer obsession look like? This clip of Jeff Bezos is the best example of customer obsession I’ve come across: “If there’s one thing Amazon is about, it’s obsessive attention to the customer experience end-to-end… It doesn’t matter to me whether we’re a pure
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The 5 Personality Traits that Will Change How You Target Customers | WordStream
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Q: Is it better to target a small market or a large one? In the clip below, Peter Thiel (billionaire venture capitalist and co-founder of PayPal and Palantir) describes his framework for evaluating markets: “It’s always a big mistake going after a giant market on day 1. That’s
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Q: How do you build a great company? In the clip below, Sam Altman walks through 9 things he has seen the best founders do: #1 Get to know your users really well “The best founders do customer support themselves. They go visit their users—in the case of Airbnb they go live
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7 magic questions that will help you to get more out of every customer interview (and why they work) 🧵👇
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“The cost of inaction is the status quo. If you're ok where you are, then you don't need to do anything. But if you want to get to the next level, you need to understand the cost of doing nothing. Action is expensive, but inaction costs a fortune.” - Shane Parrish
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"Most people never run far enough on their first wind to find out they've got a second." - William James
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Limited-time deals work better offline than online. To make them more effective online, keep them short and justify them (e.g. company anniversary). https://t.co/zm7yK2WZWU via @tdmckinlay
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Want the technique Tony Robbins uses to design his life? It’s taught by the most expensive executive coaches in the world. Here’s how it works (and how you can use it immediately): (a visual thread)
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Modern Content Marketing: Your New Growth Flywheel - SparkToro
sparktoro.com
Many of us know the classic content marketing strategy to a tee. You use an SEO tool like Moz or Ahrefs to identify high volume keywords, ideally with low
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Your early success as a #Entrepreneur is highly correlated to finding the right niche that is not too oversaturated. The #Founders that come out of the gates strong focus on addressing urgent problems, connecting w/target audience, and crafting a valuable, irresistible offer.
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4/ AFFORDABILITY: Your prospects should have the financial means to invest in your offering, making it easier for them to say "yes." 5/ GROWTH: Target an audience within a thriving and expanding market to drive faster business growth.
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2 / REACH: Ensure that your ideal customers are easily accessible, whether through social media, online communities, or other platforms. 3/ ALIGNMENT: Work with customers who align with your drive and values, those with whom you genuinely enjoy collaborating.
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1 / PROBLEM: Find customers with pressing, urgent needs for your solution. Understand their challenges and pain points by asking targeted questions.
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Still confused about which niche to target for your startup? Follow these 5 guiding principles to select a profitable niche, even if you feel you operate in a crowded marketplace:
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Your startup is ready to scale sales. But which demand generation channel should you choose? Should you lean into marketing, build an SDR team to cold call, engage channel partners, or all of the above? https://t.co/HvIJA2kKSZ
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A Navy SEAL Shows Lifelong Success Comes Down to Embracing the 1-Second Decision @jeff_haden
https://t.co/mgqn1Hx9a2 via @Inc
inc.com
Dave Goggins on what happens in 'that' moment--and the mindset that will help you push through adversity.
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Looking for ways to cultivate relationships in the startup ecosystem? Join us in Houston TOMORROW (8/18) for Cup of Joey co-hosted by Capital Factory! ☕💸 🤝 Get introduced to other entrepreneurs and investors! ⚙️ Meet members of the CF community! ➡️ https://t.co/wzznKWBbsh
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