Matt Schnuck
@mattschnuck
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Creating and studying INFLECTIONS in business and life. Sharing my entrepreneurial journey. Started 10 companies, sold 3 of them, coach the rest.
Joined November 2008
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A famous researcher predicts divorce with 91% accuracy.
He invented a game to protect against the
#1
relationship killer.
Here it is (in 3 minutes):
415
3K
18K
Want the technique Beyonce uses to overcome imposter syndrome?
The biggest stars in the world use it to get on stage.
The most expensive Executive Coaches teach it too.
Here’s how it works (and how you can use it for yourself):
210
2K
14K
A famous researcher predicts divorce with 91% accuracy.
He invented a game to protect against the
#1
relationship killer.
Here it is (in 3 minutes):
135
1K
9K
Jim Collins coached Jeff Bezos and Amazon.
He estimates that only 3% of the world has figured out their “Ikagai” or “Hedgehog”.
Here’s what they are and how you find yours:
193
1K
7K
The most sought-after exec coach in Silicon Valley coached
@naval
.
Then went on to coach the CEOs of Reddit, OpenAI, Coinbase....even Sequoia Capital.
Here are 5 “MAGIC” questions he has all his leaders ask their teams:
176
818
6K
Want the technique Beyonce uses to overcome imposter syndrome?
The biggest stars in the world use it to get on stage.
The most expensive Executive Coaches teach it too.
Here’s how it works (and how you can use it for yourself):
154
1K
6K
18 years ago, a struggling actor named Bryan Cranston made a shift that changed his life.
His mindset (and how you can use it to change yours):
Bryan was going from audition to audition but not getting parts.
He was trying to win the job each time.
But he had the job wrong...…
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888
6K
A famous experiment exposed the No. 1 killer of high-performing teams.
Here it is (and how you overcome it):
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1K
5K
In 2012 Novak Djokovic had a breakthrough in his mental game.
His insight (and what it can do for you):
As he began playing on the biggest stage - he’d have doubts at the worst moments.
Match point. Self Doubt.
Pre-breakthrough, he saw these thoughts as a major problem...As…
50
590
4K
A famous psychologist can predict divorce with 91% accuracy.
A-list celebs and billionaires go to him with their relationship challenges.
Here’s the trick he uses to unlock hostile conflicts:
75
588
4K
The most sought-after exec coach in Silicon Valley coached
@naval
.
Then continued on to coach the CEO’s of Reddit, OpenAI, and Coinbase....even Sequoia Capital.
Here are 5 “MAGIC” questions he has all his leaders ask their teams:
97
416
4K
A famous psychologist can predict divorce with 91% accuracy.
A-list celebs and billionaires go to him with their relationship challenges.
Here’s the most destructive pattern he identified (and how to protect against it):
76
573
3K
Rules:
1. Player one serves up something they are grateful for.
2. Player 2 must “return” the gratitude with something they are grateful for.
3. Repeat “serving” gratitudes back to all the players until the 3-min timer goes off.
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358
3K
Elon Musk is reshaping Twitter.
How’s he doing it?
With this classic reinvention playbook:
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Actor Jonah Hill has a new Netflix documentary (Stutz) about a famous therapist.
The film details the tools Jonah learned from Dr. Phil Stutz that changed his life.
Dr. Stutz believes gratitude is the only emotion that can cut through the black cloud of negative thoughts.
18
234
2K
How to avoid a life of regret.
The Paradox Map.
What it is and why everyone needs to know it:
86
476
2K
There are 4 behaviors that kill a partnership, team, or culture.
Understanding them has saved me millions of dollars.
Here’s what they are (and how you can avoid them):
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2K
The most sought-after exec coach in Silicon Valley coached
@naval
.
Then went on to coach the CEOs of Reddit, OpenAI, Coinbase....even Sequoia Capital.
Here’s the tool he uses to help Naval & CEOs unlock success AND happiness:
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385
2K
How to overcome hard times in life
The Stockdale Paradox
Why everyone needs to know it (especially right now):
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2K
Most people don’t know how to repair a relationship once it has been broken.
Protocols to repair after a regrettable incident have been validated across cultures.
A step-by-step guide:
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363
2K
Another famous psychologist, Dr. John Gottman, revealed that Contempt was the most predictive pattern that killed a relationship over time.
Contempt is criticism with an air of superiority.
But Contempt was revealed to have an antidote: Gratitude.
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158
2K
Want the technique Tony Robbins uses to design his life?
It’s taught by the most expensive executive coaches in the world.
Here’s how it works (and how you can use it immediately):
69
306
2K
Bill Gurley has funded unicorns like Uber and seen thousands of careers play out.
In 2018 he gave a now-infamous talk about the pattern he uncovered.
Inspired by Tom Petty, it was called "Runnin' Down a Dream."
5 steps to DREAM job success that lasts for decades:
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Gratitude is a magic emotion.
When you feel gratitude, you can’t feel anger or sadness at the same time.
12
170
2K
Want the technique Tony Robbins uses to design his life?
It’s taught by the most expensive executive coaches in the world.
Here’s how it works (and how you can use it immediately):
58
287
2K
Jim Collins coached Jeff Bezos and Amazon.
He estimates only 3% of people have found their “Ikigai” or “Hedgehog.”
Here are 7 famous examples to help you find yours:
43
244
2K
Rules:
1. Player one serves up something they are grateful for.
2. Player 2 must “return” the gratitude with something they are grateful for.
3. Repeat “serving” gratitudes back to all the players until the 3-min timer goes off.
9
203
2K
5 steps to Character Invention:
1. Envision the Character
2. Find the Name
3. Source the Trigger
4. Develop the Physicality
5. Practice
Let’s unpack each one.
8
114
1K
Actor Jonah Hill has a new Netflix documentary (Stutz) about a famous therapist.
The film details the tools Jonah learned from Dr. Phil Stutz that changed his life.
Dr. Stutz believes gratitude is the only emotion that can cut through the black cloud of negative thoughts.
15
124
1K
Marshall Goldsmith is paid $100k+ (per session!) to coach Fortune 100 CEOs.
Here is a 3-minute exercise he uses to support the world’s greatest leaders:
45
187
1K
The Japanese term “Ikigai” or "reason for being" is the intersection of:
1. That which you love
2. That which you are good at
3. That which the world needs
4. That which you can be paid for
9
141
1K
A famous psychologist can predict divorce with 91% accuracy.
A-list celebs and billionaires go to him with their relationship challenges.
Here’s the most destructive pattern he identified (and how to protect against it):
29
170
1K
Gratitude is fantastic for your health. And it is especially powerful to receive.
As Dr. Andrew Huberman points out:
Counter to what most believe, the major positive effects of gratitude (which are many, significant & impact psychology & physiology) mainly stem from receiving gratitude not giving it… or from observing others helping. That’s what the data show anyway. Either way, give thanks!
116
771
6K
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1K
Want the techniques Google used to train engineers on difficult conversations?
Top experts in Psychology, EQ, and Neuroscience developed the course.
Here’s the step-by-step method that got results (that you can use, too):
40
207
1K
Another famous psychologist, Dr. John Gottman, revealed that Contempt was the most predictive pattern that killed a relationship over time.
Contempt is criticism with an air of superiority.
But Contempt was revealed to have an antidote: Gratitude.
5
80
1K
Navy SEALs use a tool called AARs.
After Action Reviews.
It’s a process for reviewing projects, missions, training exercises or any other event you want to reflect on.
I adopted AARs for my portfolio of companies years ago, and they’ve been incredibly helpful.
The key is 3…
30
178
1K
Gratitude is a magic emotion.
When you feel gratitude, you can’t feel anger or sadness at the same time.
6
108
1K
Want the techniques Google used to train engineers on difficult conversations?
Top experts in Psychology, EQ, and Neuroscience developed the course.
Here’s the step-by-step method that got results (that you can use, too):
30
151
968
The most sought after business professor coached Jeff Bezos.
He went on to coach Andy Grove at Intel and Reed Hastings at Netflix.
He uncovered a billion-dollar breakthrough:
FLYWHEELS
Here’s how they work (and how you can build yours):
47
172
955
A young college kid invented a character in his dorm room and changed his life.
His insight (and how it can change yours):
At Florida State, at 21 Deion Sanders knew he was an introvert.
Those tendencies would not achieve his goal: lift his Mom out of poverty.
Enter Prime...…
21
110
917
Most people don’t know how to repair a relationship once it has been broken.
Protocols to repair after a regrettable incident have been validated across cultures.
A step-by-step guide:
27
137
885
The Kindergartners don’t spend 1 second on status management.
Their strategy is basically:
“The more you f*#% around, the more you’re going to find out”
10
69
864
67% of startups fail due to co-founder dynamics.
5 crucial cofounder conversations (that also protect against a divorce):
48
148
842
A famous psychologist can predict divorce with 91% accuracy.
A-list celebs and billionaires go to him with their relationship challenges.
Here’s the trick he uses to unlock hostile conflicts:
19
113
837
With Gratitude Tennis, I’ve never seen a game finish without wall-to-wall smiles.
Good luck.
To my friends in the US, may your holidays have more gratitude and less contempt.
20
27
838
Character Invention is rooted in drama therapy and Neuro-Linguistic Programming (NLP).
The technique is to invent a character who can do what feels scary to you.
Then, the “character” performs outside your comfort zone.
Let’s take Beyonce, for example.
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804
Bonus Points:
Share something you are grateful for related to someone playing the game.
4
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814
WARNING (for whoever suggests Gratitude Tennis):
-Some will think it sounds cheesy or awkward.
-You may get a few eye rolls (the physical manifestation of contempt).
This is where you lean on the short 3-min timer.
5
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803
So Gottman invented a very simple game.
It’s called Gratitude Tennis.
It only takes 3 minutes to play.
Here’s how:
5
63
790
Psychologists have identified 4 ways friends and colleagues interact.
But only 1 of them contributes to personal growth.
Here it is (and how you can be an incredible friend):
87
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67% of startups fail due to co-founder dynamics.
Here are 10 rules to divorce-proof a co-founder relationship:
40
153
761
Consider this your Sunday reminder...As the week begins, remember:
-Play like a kindergartener
-Leave status management behind
-Prototype->Test->Repeat (more cycles > more talking)
-“The more you f**k around, the more you’re going to find out”
13
81
762
Gratitude is fantastic for your health. And it is especially powerful to receive.
As Dr. Andrew Huberman points out:
Counter to what most believe, the major positive effects of gratitude (which are many, significant & impact psychology & physiology) mainly stem from receiving gratitude not giving it… or from observing others helping. That’s what the data show anyway. Either way, give thanks!
116
771
6K
1
58
723
Sasha can do the pop star stuff on stage that Beyonce Knowles would be totally embarrassed to do.
That’s the power of Character Invention.
The version of you who has all your normal insecurities, worries, and self-doubts marvels at what your character can do.
1
24
729
Resistance to the idea of Gratitude Tennis occurs because the game forces the sharing of authentic emotion.
Unfortunately, that is not the norm for many relationships.
1
25
721
Want the technique Tony Robbins uses to plan his next year?
Everyone from Tim Ferriss to Pitbull to Mark Benioff to Serena Williams uses it.
Here’s how it works (and how you can use it immediately):
24
79
691
Gratitude Tennis creates a structure where everyone involved has a chance to receive it.
The game works at home with family and friends.
It even works on zoom with remote work colleagues.
9
26
680
5 steps to Character Invention:
1. Envision the Character
2. Find the Name
3. Source the Trigger
4. Develop the Physicality
5. Practice
Let’s unpack each one.
3
80
661
How to avoid burning out your team.
The Remote Work Paradox.
What it is and why everyone needs to know it:
20
92
605
In 1975 Jerry Seinfeld experienced the biggest inflection point of his career.
Long before his hit sitcom and meteoric rise to fame, Jerry identified a single skill that separates people who accomplish great things from those who don't:
"Finding the torture you're comfortable…
11
86
605
Marshall Goldsmith is paid $100k+ (per session!) to coach Fortune 100 CEOs.
Here is a 3-minute exercise he uses to support the world’s greatest leaders:
24
81
580
The kween herself is a master of Character Invention.
Beyonce created Sasha Fierce to be her stage persona.
Sasha is a fearless, audacious, incredibly brave performer.
5
22
574
The Hedgehog is from researcher and business author Jim Collins and is the intersection of:
1. What you are deeply passionate about
2. What you are encoded for
3. What drives your economic engine
4
62
575
With Gratitude Tennis, I’ve never seen a game finish without wall-to-wall smiles.
Good luck.
To my friends in the US, may your holidays have more gratitude and less contempt.
1
24
550
Bonus Points:
Share something you are grateful for related to someone playing the game.
2
14
517
The most sought-after exec coach in Silicon Valley coached
@naval
and Sam Altman.
Then went on to coach the CEOs of Reddit, Coinbase....even Sequoia Capital.
Today I got a sneak preview of his new software designed to kill bad meetings––here's how it works:
16
53
521
I sold my company to Bankrate 10 years ago for 8-figures.
I left another 8-figures on the table, but got to see the inner workings of the best customer acquisition company in the world.
Here is Bankrate’s billion-dollar playbook (that you can use too):
26
57
516
The Kindergarteners don’t waste energy. They just experiment.
When something fails, they immediately try something new.
They work energetically together.
The kindergartners are not smarter. They work in a smarter way.
3
28
502
So Gottman invented a very simple game.
It’s called Gratitude Tennis.
It only takes 3 minutes to play.
Here’s how:
3
40
497
People resist the idea of the game because breaking that norm is uncomfortable.
Have resolve.
The game provides a structure to break through that norm and get into deeper connection.
2
14
478
Examples of when your character may be helpful:
-Closing a deal
-Making a speech
-Giving a sales pitch
-Giving a presentation
-Doing anything that makes you nervous
Anytime you need to “perform,” let your character shine.
11
21
472
A famous experiment exposed the No. 1 killer of high-performing teams.
Here it is (and how you overcome it):
11
88
465
1. HOW ARE YOU FEELING ABOUT YOUR LIFE AT WORK?
Why this works:
This question makes them feel seen and heard as people, not employees.
As a leader, you also get critical context on how to support them at work.
5
28
461
The Japanese term “Ikigai” is the intersection of:
1. What you love
2. What you are good at
3. What the world needs
4. What you can be paid for
6
44
441
Even the best in the world get insecure.
They’ve just found ways to work with it skillfully.
One technique Beyonce uses: Character Invention.
Here’s a breakdown (and how you can use it):
3
21
436
Harsh truth: Empathy is over-discussed and under-practiced.
The lesson of the public bus drivers from San Luis Potosí, Mexico:
Cyclists often fear riding on the streets. Cars race by. Buses rarely give enough room.
The city council in San Luis Potosi sought to change that by…
15
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417
A former Zen monk taught meditation to Google's top leaders.
He developed a “cheat sheet” for finding clarity in your life.
Here it is (and why everyone needs to know it):
17
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409
The Stockdale Paradox states:
You must have unwavering faith that you will prevail in the end
AND
You must confront the brutal facts of your current reality
2
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404
Gratitude Tennis creates a structure where everyone involved has a chance to receive it.
The game works at home with family and friends.
It even works on zoom with remote work colleagues.
1
19
410
The Antidote to Contempt: Culture of Appreciation
-Remind yourself of your partner’s or colleagues’ positive qualities.
-Find and express gratitude regularly to them.
Sharing your appreciation for the great things about them insulates against Contempt.
5
36
395
A famous researcher found happiness was uncovered in our calendars.
There’s a game that reveals the insights.
Here it is (in 3 minutes):
17
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400
Status management is the unconscious scanning and negotiation we do to understand & establish ourselves into:
-hierarchies
-roles & responsibilities
Evolutionary psychologists argue that we are wired for it.
Ensuring we BELONG to a group in a necessary way keeps us safe.
3
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This week, Eminem's secret to unlocking creativity was revealed:
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1. ENVISION THE CHARACTER
Answer questions to develop the persona.
What does this character do when:
-You feel fear?
-You feel nervous?
-You feel insecure?
1
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359
Kindergartners in Action:
-No strategy, question or discussion phase.
-Abruptly grab materials.
-Started building -> Created multiple iterations.
-Spoke in short bursts “Here! No. Here!”
5
15
363
How to avoid a life of regret.
The Paradox Map.
What it is and why everyone needs to know it:
21
54
356
What is Contempt?
Contempt sounds like criticism with a crucial difference.
Contempt assumes a position of moral superiority over the other.
Someone feeling Contempt feels BETTER than the other.
Expressing negativity combined with superiority drives the relationship apart.
2
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346
Prince’s Super Bowl performance was the best in history.
But people don’t know the stoic philosophy he used to get on stage:
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If you enjoyed this thread:
• Follow me
@mattschnuck
for more threads on EQ, entrepreneurship, and growth.
• Retweet the first tweet to share the game of gratitude tennis and the science behind it.
A famous researcher predicts divorce with 91% accuracy.
He invented a game to protect against the
#1
relationship killer.
Here it is (in 3 minutes):
415
3K
18K
47
28
340
In summary, to reinvent:
1: You must risk the present for a powerful future.
2. Don’t change what is. Build what is not.
3. Move uncomfortably fast.
4. Harness contention.
5. Manufacture organizational breakdowns.
16
50
327
That was my breakdown of one of my favorite science-based games.
If you enjoyed it or learned something, share the post and follow me
@mattschnuck
for more in future!
A famous researcher predicts divorce with 91% accuracy.
He invented a game to protect against the
#1
relationship killer.
Here it is (in 3 minutes):
135
1K
9K
18
10
334
The MBA students (and all adult groups in the study) look like they are cooperating.
Observing psychologists call it something entirely different:
Status Management
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Repetition is the mother of skill.
More reps help your character be available when you need it most.
Eventually, Beyonce practiced so much, she stopped needing Sasha Fierce.
The capabilities of her character became a part of her.
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The world’s best leaders are introspective.
They ask themselves difficult questions so they can improve their performance.
The following 3-minute daily exercise will help you unlock your full potential as a leader:
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Step 1:
On the first sheet of paper, explore your passion.
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Performers like Beyonce aren’t the only ones who use this technique.
Top Executive Coaches teach Character Invention in seminars that cost over $10,000.
But you can create a character for free.
Here’s how you do it:
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The Wheel of Life is a simple but powerful tool to assess your life.
Many executive coaches have new clients complete this in the first meeting.
Tony Robbins uses it in his most expensive seminars.
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5. PRACTICE
You can order coffee at Starbucks as your character.
No one needs to know.
Practice accessing the character when you need it in low-stakes environments.
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Two years ago, I bought a creative agency for $300k.
It’s now getting $10,000,000+ acquisition offers.
Here are my top 10 lessons for entrepreneurship, leadership, and startups:
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