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Thomas McKinlay πŸŽ“ Profile
Thomas McKinlay πŸŽ“

@tdmckinlay

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Founder @ScienceSaysHQ | 3min practical marketing insights based on science (subscribe on https://t.co/n7B8yRk8av for $0). Previously: marketing @Google

3min marketing insights ➑️
Joined August 2015
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@tdmckinlay
Thomas McKinlay πŸŽ“
2 days
3min practical Science Says insight: https://t.co/7UX7O5wXwp Scientific research by Katherine M. Du., Lingrui Zhou, Keisha M. Cutright https://t.co/QhIWNTxLzI Visit Science Says for 250+ insights like this:
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sciencesays.com
Hundreds of practical insights from the latest science in marketing, filterable and easy to apply. Along with case studies and playbooks. Use them to boost your marketing results.
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@tdmckinlay
Thomas McKinlay πŸŽ“
2 days
πŸŽ“ Want more clicks on your ads? Turn the insults you get into content πŸ‘‡ πŸ”¬ Researchers ran 3 experiments and analysed 27,830 ad impressions, and found that reusing unfair insults in ads led to: β†’ 26.7% higher CTR than denying accusations. β†’ People were 25% more
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@tdmckinlay
Thomas McKinlay πŸŽ“
9 days
3min practical Science Says insight: https://t.co/etrqTl5gTQ Scientific research by Haifeng Xu, Yi Ding, Yu Ding, Qi Zhang, Cheng Zhang: https://t.co/5Mn7esAHCN Visit Science Says for 250+ insights like this:
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sciencesays.com
Hundreds of practical insights from the latest science in marketing, filterable and easy to apply. Along with case studies and playbooks. Use them to boost your marketing results.
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@tdmckinlay
Thomas McKinlay πŸŽ“
9 days
πŸŽ“ Want to close more sales? Speak LOUDER πŸ”Š πŸ”¬ Researchers analyzed 8,920 sales calls and found that: β†’ New customers were 7.7% more likely to buy when a salesperson used a bright, energetic tone β†’ Past customers were 3% more likely to buy when the salesperson spoke calmly
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@tdmckinlay
Thomas McKinlay πŸŽ“
16 days
3min practical Science Says insight: https://t.co/0nKIqlBA59 Scientific research by Stefania Farace, Francisco Villarroel Ordenes, Dennis Herhausen, Dhruv Grewal, and Ko de Ruyter: https://t.co/4vQWLk1MB4 Visit Science Says for 250+ insights like this:
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sciencesays.com
Hundreds of practical insights from the latest science in marketing, filterable and easy to apply. Along with case studies and playbooks. Use them to boost your marketing results.
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@tdmckinlay
Thomas McKinlay πŸŽ“
16 days
πŸŽ“ Research: Text overlays on your videos boosts clicks and engagement (up to +127%). But only if done correctly πŸ‘‡ πŸ”¬ Researchers analyzed 8,200+ social posts, mainly short videos, and ran 4 experiments. They found that: β†’ Clicks were 127% higher on Facebook when text covered
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@tdmckinlay
Thomas McKinlay πŸŽ“
23 days
3min practical Science Says insight: https://t.co/iUqSNLwdpy Scientific research by Ashesh Mukherjee,Seung Yun Lee, Andrew Gershoff: https://t.co/olZKHZK133 Visit Science Says for 250+ insights like this:
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sciencesays.com
Hundreds of practical insights from the latest science in marketing, filterable and easy to apply. Along with case studies and playbooks. Use them to boost your marketing results.
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@tdmckinlay
Thomas McKinlay πŸŽ“
23 days
πŸŽ“ New research: Don’t overly restrict limited-time offers. You’ll reduce sales πŸ“‰ by up to 68% (vs no offer at all!). Here’s why πŸ‘‡ πŸ”¬ Researchers ran 8 experiments, and found that: β†’ Shoppers spent 56.6% more when the deal lasted 1 day, but 68.3% less when it lasted only 1
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@tdmckinlay
Thomas McKinlay πŸŽ“
30 days
3min practical Science Says insight: https://t.co/X96gF94XI7 Scientific research by Karen Anne Wallach, Sean Blair, Jaclyn L. Tanenbaum: https://t.co/Zf2XWwlrLP Visit Science Says for 250+ insights like this:
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sciencesays.com
Hundreds of practical insights from the latest science in marketing, filterable and easy to apply. Along with case studies and playbooks. Use them to boost your marketing results.
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@tdmckinlay
Thomas McKinlay πŸŽ“
30 days
πŸŽ“ Want to appeal more strongly to your target audience? (up to 48% more) Say who you’re NOT for πŸ‘‡ πŸ”¬ Researchers ran 8 studies, and found that when a product said who it’s not for (vs. who it is for), people: β†’ Were up to 48% more likely to choose a coffee framed as β€œNot
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@tdmckinlay
Thomas McKinlay πŸŽ“
1 month
πŸŽ“ New research: Businesses with a β€œwomen-owned” label are seen as up to 27% more competent πŸ’ͺ πŸ”¬Researchers ran 5 experiments with 2,585 people and found that when a woman-owned business displayed a β€œwoman-owned” label (vs. no label): β†’ Service quality perceptions and
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@tdmckinlay
Thomas McKinlay πŸŽ“
1 month
3min practical Science Says insight: https://t.co/nIgSkNUaTg Scientific research by (Xi (Alan) Zhang, V. Kumar and Koray Cosguner, 2017): https://t.co/ob9tB0okLm Visit Science Says for 250+ insights like this:
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sciencesays.com
Hundreds of practical insights from the latest science in marketing, filterable and easy to apply. Along with case studies and playbooks. Use them to boost your marketing results.
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@tdmckinlay
Thomas McKinlay πŸŽ“
1 month
πŸŽ“ How many emails should you send? Here’s the evidence to maximize sales (Careful, it’s counterintuitive) πŸ‘‡ πŸ”¬ Researchers analyzed 53,000+ emails and 5,300 purchases from 200 customers over 3 years. They found that: β†’ On average, sending 7 emails per month led to the
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@tdmckinlay
Thomas McKinlay πŸŽ“
2 months
3min practical Science Says insight: https://t.co/wUbesIEBSm Scientific research by Kuangjie Zhang, Thomas Allard, Rajesh Bagchi: https://t.co/0fBJuYWOLB Visit Science Says for 250+ insights like this:
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sciencesays.com
Hundreds of practical insights from the latest science in marketing, filterable and easy to apply. Along with case studies and playbooks. Use them to boost your marketing results.
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@tdmckinlay
Thomas McKinlay πŸŽ“
2 months
πŸŽ“ Surprising new research: -> You should make discounts HARDER to get. Sales of a promotion were 59% higher. πŸ”¬ Researchers ran 8 experiments with over 100,000 people and found that when discounts required a small effort to redeem (e.g. entering a code, solving a CAPTCHA),
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@tdmckinlay
Thomas McKinlay πŸŽ“
2 months
3min practical Science Says insight: https://t.co/zC6ogii6II Scientific research by Beth L. Fossen, Philip Kim, Inyoung Chae: https://t.co/vjQnxtWUwb Visit Science Says for 250+ insights like this:
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sciencesays.com
Hundreds of practical insights from the latest science in marketing, filterable and easy to apply. Along with case studies and playbooks. Use them to boost your marketing results.
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@tdmckinlay
Thomas McKinlay πŸŽ“
2 months
πŸŽ“ Do shorter ads really work better? New science says yes (+40% web visits) πŸ”¬ Researchers analyzed 59,988 TV ad airings and a Meta ads A/B test. They found that ads of 10 or less seconds: β†’ Drove up to 40% more website traffic than 15–30 second ads β†’ Generated 3x more
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@tdmckinlay
Thomas McKinlay πŸŽ“
2 months
3min practical Science Says insight: https://t.co/vZl4iiX9P8 Scientific research by Alice J. Lee, David D. Loschelder, Martin Schweinsberg, Malia F. Mason, Adam D. Galinsky: https://t.co/YLLmpB80ON Visit Science Says for 250+ insights like this:
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sciencesays.com
Hundreds of practical insights from the latest science in marketing, filterable and easy to apply. Along with case studies and playbooks. Use them to boost your marketing results.
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@tdmckinlay
Thomas McKinlay πŸŽ“
2 months
πŸŽ“ Rounded prices ($4,500) get more offers from buyers vs precise ones ($4,482), because the seller seems more flexible. Research πŸ‘‡ πŸ”¬ Scientists ran 6 experiments and analyzed 11,203 real estate listings. They found that when prices were precise (e.g. $21,947 vs. $22,000),
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