Katie Roof Profile Banner
Katie Roof Profile
Katie Roof

@Katie_Roof

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52,912
Following
8,253
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599
Statuses
27,496

Roof, like the Fiddler. VC/tech deals for Bloomberg @business @bloombergdeals . M&A, IPOs & late stage VC. LA again via SF and NYC. Views my own.

Los Angeles, CA
Joined January 2010
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@Katie_Roof
Katie Roof
7 months
@sarahbuhr If you can understand that it’s racist to hold a random Asian person accountable for the Chinese government, you can understand that it’s racist to hold someone ethnically Jewish accountable for the Israeli government.
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@Katie_Roof
Katie Roof
6 months
I experienced antisemitism at an Ivy League a while back. An acquaintance of mine didn’t know I was Jewish & started to complain about a student being “a JEW!” I told her I was also Jewish & she thought it was a joke. She couldn’t believe that I was Jewish because she liked me
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@Katie_Roof
Katie Roof
2 years
Liquid Death is now valued at $700 million for its water in a beer can
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@Katie_Roof
Katie Roof
3 years
Tough day for Silicon Valley
@2PMinc
2PM
3 years
News: @Patagonia will no longer authorize the addition of corporate logos added to its products.
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@Katie_Roof
Katie Roof
2 years
CNN reporting all the synagogue hostages are safe and alive ❤️
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@Katie_Roof
Katie Roof
5 years
San Francisco has two seasons: Patagonia vest and Patagonia jacket
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@Katie_Roof
Katie Roof
11 months
San Francisco didn’t have fresh air for 45 days in 2020. Can you imagine how big of a news story this would have been if it happened in New York? We’d still be talking about it
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@Katie_Roof
Katie Roof
1 year
Last week: Proud investors of FTX This week: It was a *tiny* check for us
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@Katie_Roof
Katie Roof
1 year
What is the term for a startup that’s no longer a unicorn 🦄 but still exists? Horse? 🐴
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@Katie_Roof
Katie Roof
2 years
SF is beautiful from up here 🌁
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@Katie_Roof
Katie Roof
2 months
“Art and capitalism can be friends, it’s just about how it happens” - @ladygaga at Upfront Summit
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@Katie_Roof
Katie Roof
6 years
I’m excited to be joining @wsj as a reporter on the @wsjvc team, covering VC and startups out of the SF bureau. katie.roof @wsj .com as of Monday!
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@Katie_Roof
Katie Roof
3 years
Moderna joining S&P 500. Used to be a tiny venture-backed startup just getting off the ground a decade ago
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@Katie_Roof
Katie Roof
3 years
Horrible day in SF. 75 degrees and terrible views. Why would anyone want to live here?
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@Katie_Roof
Katie Roof
3 years
That’s also why I don’t have any gold medals
@BenjaminGoggin
Ben Goggin
3 years
Suni Lee says she lost gold on the uneven bars because she's been on social media too much after her big win. She said she's deleting Twitter. via @thisisinsider
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@Katie_Roof
Katie Roof
7 months
Is my employer trolling me
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@Katie_Roof
Katie Roof
5 years
I met a 15-year-old VC today
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@Katie_Roof
Katie Roof
4 years
Prediction: not everyone will permanently leave San Francisco
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@Katie_Roof
Katie Roof
4 years
Scoop: Sequoia looking to lead investment in Robinhood that could value it at about $8B pre-money
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@Katie_Roof
Katie Roof
4 years
If everyone’s leaving SF, why is my rent so high?
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@Katie_Roof
Katie Roof
6 months
It’s always been there but some of these recent reports threatening violence etc are quite scary
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@Katie_Roof
Katie Roof
6 months
Luckiest unlucky person? She survived both the Holocaust and Hamas
@Ostrov_A
Arsen Ostrovsky 🎗️
6 months
Yaffa Adar, 85, a Holocaust survivor was taken hostage from her home in Kibbutz Nir Oz, on Oct 7th. The image of her on the golf cart being taken to Gaza, shocked the world. Today, Yaffa is home in Israel, with her beloved family.
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@Katie_Roof
Katie Roof
6 months
I’m speaking up because I’m tired of the gaslighting and people turning a blind eye to what was already a *real* problem. Antisemitism is not limited to colleges, but everywhere around the world, across the political spectrum, ethnicities and religions.
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@Katie_Roof
Katie Roof
3 years
Covid isn’t over. I lost a relative to it today. He was 68, no known health conditions. Please be a little extra careful today in his honor. 🙏🏻
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@Katie_Roof
Katie Roof
1 year
They said Twitter didn’t have enough employees to last more than 1 day but it’s lasted more than 8 days 🕎
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@Katie_Roof
Katie Roof
4 years
I'm thrilled to return to Bloomberg, where I got my start in business news as a grad student. This time, I'm a reporter, covering venture-backed/tech deals! Still based in SF
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@Katie_Roof
Katie Roof
2 years
You can root for Miami (or any other tech scene) without rooting against SF
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@Katie_Roof
Katie Roof
2 years
After just recovering from cancer, Robinhood, Canva & Plaid backer @weschan is leaving Felicis to launch a new venture firm with Morgan Stanley alum Pegah Ebrahimi. It’s $450m for a first time fund, which is a lot in any environment, especially this one.
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@Katie_Roof
Katie Roof
6 months
The last thing we need is for it to get worse. Regardless of what Israel is doing, or regardless of anything else Jews are doing, individual Jews are not to blame for your grievances.
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@Katie_Roof
Katie Roof
6 months
Ok here’s something else that happened to me on the topic of college antisemitism, but way worse. When I was in undergrad, not an Ivy but a school with 4.0 students, I was sexually assaulted by a “friend” of mine. He hurled antisemitic slurs during it
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@Katie_Roof
Katie Roof
4 years
One positive: office workers will no longer be judged on whether they can stay seated at a desk from 9-5 and instead may be evaluated on actual productivity
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@Katie_Roof
Katie Roof
2 years
I never forget if a CEO or a comms person from a startup has lied to me, even like 7 years later. If you can’t talk about it, no comment is always better than dishonesty. I’ve talked to many reporters who feel the same
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@Katie_Roof
Katie Roof
2 years
all tech conferences should have an In-n-out truck
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@Katie_Roof
Katie Roof
4 years
Hate to activate IPO pop Twitter, but...I’ve never seen a VC tweet that a startup “left money on the table” when its private valuation skyrockets shortly thereafter 🧐
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@Katie_Roof
Katie Roof
2 years
I’m hearing a lot of founders are in denial about the extent of the market correction
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@Katie_Roof
Katie Roof
3 years
Why hasn’t anyone tried to move Silicon Valley to San Diego?
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@Katie_Roof
Katie Roof
6 years
I have one of these now
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@Katie_Roof
Katie Roof
3 years
My mom's 67-year-old friend says she has helped book 120 vaccine appointments for her less tech-savvy friends. She wakes up at 3:30am everyday and knows all the tricks
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@Katie_Roof
Katie Roof
6 months
Btw it starts young. I recall experiencing antisemitism at age 7. The little girl next to me on the bus spent the ride telling me I was bad and was going to hell for being Jewish. I unsuccessfully tried to convince her that I was a good kid. 😢 I’m worried about today’s children
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@Katie_Roof
Katie Roof
6 months
And I always thought I was *lucky* because compared to some of my ancestors/relatives, I was never beaten up or murdered. I had equal rights in America which felt like a privilege compared to what other Jews have endured. But even as a “lucky” Jew it can be bad. Please care
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@Katie_Roof
Katie Roof
2 years
I’m “prominent” 🤣
@rabois
Keith Rabois
2 years
Ran into a prominent journalist at an event last night who remarked that she observed more interesting stuff going on in Miami in the last 48 hours than the last 2 years in the Bay Area.
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@Katie_Roof
Katie Roof
6 months
I debated sharing this personal one- I’ve unfortunately had a handful of traumatic experiences related to antisemitism over the years. (I once had a very antisemitic coworker who tried to sabotage me. I even once had an antisemitic therapist!)
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@Katie_Roof
Katie Roof
2 years
One of the misconceptions about venture capital is that it’s simply the rich getting richer. While that’s certainly part of it, there are also many foundations, pensions, healthcare systems and other organizations that invest as limited partners and benefit people of all classes
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@Katie_Roof
Katie Roof
1 year
How come the people who knew about this stayed silent
@NoahShachtman
Noah Shachtman
1 year
EXCLUSIVE: Kanye's love of Hitler allegedly goes back ***20 years***
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@Katie_Roof
Katie Roof
2 years
Am told some startups are re-opening the last round to save face rather than do a new flat round
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@Katie_Roof
Katie Roof
2 years
Once upon a time, VCs and startups used to meet in this SF area known as South Park. Journalists came by to get the scoop. Now it’s a ghost town surrounded by for lease signs
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@Katie_Roof
Katie Roof
8 months
One year ago today I pulled an all nighter to break Adobe’s plans to acquire Figma. Deal has still not closed
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@Katie_Roof
Katie Roof
3 years
11.5 months at Bloomberg and I still haven’t met any of the coworkers I didn’t already know before the pandemic. Soon they will realize I am not tall
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@Katie_Roof
Katie Roof
7 months
Believe it or not, vandalizing a random ice cream shop in San Francisco isn’t an effective way to help the children of Gaza
@MLNow
Mission Local
7 months
Smitten, a Jewish-owned ice creamery on Valencia Street, was vandalized last night. Several windows were smashed and one was tagged with pro-Palestinian graffiti. It remains unclear whether the vandalism will be investigated as a hate crime.
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@Katie_Roof
Katie Roof
6 months
@KevinRamsay5 Not only have I spoken up multiple times saying I am rooting for *all* civilians regardless of whether they are Israeli or Palestinian, it’s not ok for you to try to present bigotries like it’s some kind of contest. I can only speak from personal experience with antisemitism
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@Katie_Roof
Katie Roof
2 years
Want: a walkable big city like New York in a ☀️ year-round weather climate like LA. Why doesn’t this exist in the US?
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@Katie_Roof
Katie Roof
3 years
Published 3 stories with female founders today. The next generation of public companies will include more women
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@Katie_Roof
Katie Roof
2 years
SCOOP: The NBA star formerly known as Metta World Peace and Ron Artest is targeting a $1 billion investment fund for Beverly Hills-based Artest Management Group. The fund would invest in sports, real estate, healthcare, web3, across the U.S. and Asia.
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@Katie_Roof
Katie Roof
7 months
Smiledirectclub had a market value of $9 billion when it went public in 2019. someone needs to do a case study about what went wrong
@business
Bloomberg
7 months
Dental aligner company SmileDirectClub filed for bankruptcy four years after raising $1.35 billion in an initial public offering
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@Katie_Roof
Katie Roof
7 months
In other Michael Lewis news, his book Liar’s Poker literally saved my face when I was in college. I was reading it when a big rig hit the car I was a passenger in. The window shattered & glass shards cut the top of my head, but my face was protected because the book shielded it
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@Katie_Roof
Katie Roof
3 years
Got a tip from a dating app...a guy's profile says his startup plans to go public within the next two years 👀
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@Katie_Roof
Katie Roof
5 years
It is dishonest to announce a venture funding round total and not disclose that much of it is debt. Stop doing that.
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@Katie_Roof
Katie Roof
3 years
After the Spanish Flu, came the Roaring Twenties. It all makes sense now
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@Katie_Roof
Katie Roof
5 years
I got ahold of Pinterest financials in 2015. Back then, they forecast $2.8 billion in revenue by 2018 and 329 million active users. Today’s filing shows they’ve fallen short on both metrics with $756 million in revenue and 265 million MAUs
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@Katie_Roof
Katie Roof
3 years
Masks no longer required in SF but it seems like no one got the memo
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@Katie_Roof
Katie Roof
2 years
The SoCal tech scene is much bigger than many realize. Snapchat, SpaceX, Rivian, TikTok US all here. Over 40 unicorns. And many Bay Area tech companies/startups have offices down here, or at a minimum a large employee base moved down here and work remote in the same time zone
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@Katie_Roof
Katie Roof
5 months
When people are surprised that they face consequences for public displays of antisemitism, it suggests that they exist in social circles where antisemitism is so normal, so acceptable, that they can’t fathom that their views are seen by many others to be reprehensible.
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@Katie_Roof
Katie Roof
3 years
It’s 🤯 how many people don’t realize that most early stage venture-backed startups end up shutting down
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@Katie_Roof
Katie Roof
3 years
A guy seemed like he was about to attack me in SF, on my walk to work. I poured water on him and it took him by surprise and scared him off! Not sure if this is normally a good idea but PSA if you don’t have pepper spray handy…
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@Katie_Roof
Katie Roof
5 years
I’m on the venture capital team at WSJ, which means if there’s no VC angle, don’t pitch me! Thanks 🙏🏻
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@Katie_Roof
Katie Roof
5 months
This is the same narrative the Nazis had about Jews. Antisemitic stereotypes about successful Jews led them to believe that harming Jews would help the little guy. Proven wrong & yet the same bigoted tropes are widespread again
@aziz0nomics
John Aziz
5 months
67% of people aged 18-24 in this Harvard-Harris poll view JEWS—not Zionists, not the Israeli government, but specifically Jews, all Jewish people—as a class of OPPRESSORS!! This is the new form of antisemitism. 🤦🏻‍♂️🤦🏻‍♂️🤦🏻‍♂️🤦🏻‍♂️🤦🏻‍♂️
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@Katie_Roof
Katie Roof
5 years
Somebody just replied to a Facebook message I sent...11 years ago
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@Katie_Roof
Katie Roof
5 years
Hanging out on Sand Hill Road reminds me why VCs love to invest in food delivery. Where do you eat?? (Besides the Rosewood)
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@Katie_Roof
Katie Roof
2 years
I wonder how big the case undercount is due to home tests
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@Katie_Roof
Katie Roof
3 years
It occurred to me that some babies born in 2020 will live to 2121
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@Katie_Roof
Katie Roof
6 years
How long before venture firms announce that they’ve hired their second female partners?
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@Katie_Roof
Katie Roof
5 years
Millennial fine art
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@Katie_Roof
Katie Roof
3 years
A16z may as well just acquire venture firms at this point
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@Katie_Roof
Katie Roof
5 months
It’s been clear to me for some time that many (most?) people know very little about what led to the Holocaust, whether they are uninformed or misinformed. They know the methods in which Jews were killed, but not the nature of the rhetoric that led to it. That needs to change.
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@Katie_Roof
Katie Roof
4 years
Well at least the San Francisco exodus means I was able to upgrade to a bigger apartment for less $
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@Katie_Roof
Katie Roof
7 months
The “pro-Israel” vs “pro-Palestine” rhetoric has created a false dichotomy. i.e. You can be anti Netanyahu without being pro Hamas. You can be pro Israeli civilians without being anti Palestinian civilians
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@Katie_Roof
Katie Roof
7 months
Recapped my thoughts
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@Katie_Roof
Katie Roof
3 months
When reporters are asking for a quote, they want candid opinions, not a regurgitation of facts. Quotes should add perspective.
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@Katie_Roof
Katie Roof
3 years
Every startup CEO thinks they are “great,” “incredible” and the “leader” in their space. Stop using superlatives. If you want to be quoted, be better at articulating why you’re different
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@Katie_Roof
Katie Roof
5 years
Uber driver to me: Traffic is terrible, you should have taken a scooter
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@Katie_Roof
Katie Roof
5 years
. @rabois tells me Founders Fund's SF HQ and shorter commute was a factor in his decision to leave Khosla. The “wave of the future is in SF, not Menlo Park."
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@Katie_Roof
Katie Roof
5 years
Four years ago today, I boarded a one-way flight from New York to SF
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@Katie_Roof
Katie Roof
3 years
Sequoia invested in all 3. And also Xoom. 🤨
@Katie_Roof
Katie Roof
3 years
This week I wrote about Loom and Noom while using Zoom
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@Katie_Roof
Katie Roof
4 years
Amid all this craziness, I have some *personal news*
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@Katie_Roof
Katie Roof
11 months
@TheFuscoKid Yes! The sky literally turned orange
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@Katie_Roof
Katie Roof
5 years
Exclusive: Sweetgreen is valued at $1.6 billion after its latest round of financing. They're more than just salads, and have a focus on technology, the company claims. Money will be used to add delivery to its app and add delivery outposts in offices
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@Katie_Roof
Katie Roof
2 years
Cannibalism is in fact a form of meat eating
@KNWAFOX24
KNWA & FOX24 News
2 years
Beyond Meat COO arrested for biting man's nose near Razorback Stadium
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@Katie_Roof
Katie Roof
3 years
Catching up on @Lesdoggg feed for the Olympics highlights 😂
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@Katie_Roof
Katie Roof
2 years
It does seem like there’s a growing contingent of West Coast tech people who split time between SF/LA and East Coast tech people who split time between NYC/Miami
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@Katie_Roof
Katie Roof
6 months
Lots of tired tech reporters today
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@Katie_Roof
Katie Roof
5 years
“Hi Katie, I noticed that you looked at my email.” 👀
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@Katie_Roof
Katie Roof
2 years
Scoop: SpaceX is now raising a funding round at a $125 billion valuation, a record for a U.S. private company. This is in addition to the employee share sale at that price @EdLudlow @GillianTan
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