This is a must have for firms who want to understand how other CPAs spend and where they are putting dollars in the budget for next year. I get every...single...one!

I wrote this after looking at the last three @AAMHQ budget surveys conducted by @hinge. If you don't have this survey, get it, and transform how you look at marketing spend. Invest smartly! Thanks for publishing this, Accounting Today. #AAMKT #AccountingMarketing #CPAfirm

Exciting news! We are going to reinvent the profession one accountant at a time. Let me know if you’ll be at #ENGAGE25 for an invite to our #XcelLabs launch pool party. #AAMKT #CPAmarketing #CPA

Headlines that make you say, hmmmm (and finding it completely believable how real the situation likely was for an aspirational young woman wanting to impress). #CPA #accounting #AAMKT

I had so much fun doing this one. If you have listened in, you should. #aamkt #cpamarketing #cx #podcast #cpafirms

A great read to anyone who has ever considered a survey. Don't be one of the too many companies launching bad ones. #marketing #survey #marketresearch Should You Run a Survey?

A podcast should evolve over time. In this conversation, I caught up with @KatieTolin about her experience hosting the Amplify podcast for @AAMHQ. Get the full conversation here: https://t.co/bp0xW1rAqg

Many #accounting firm owners start out as generalists, working with a wide variety of clients. @KatieTolin shares the benefits of a defined niche and the roadblocks to avoid. https://t.co/pCLxTElE8f #accountingandaccountants #bookkeepingandaccounting #taxandaccounting

A good read for those of you playing with AI, getting stuck or just looking for better ways to do things. #AAMKT #CPAmarketing. "How ChatGPT works: Secret ChatGPT instructions revealed"

Spot on!!! I've seen good and bad and guess what? Clients like and respect the good ones as much as (if not more than) the CPA. Talk about a great client experience. #AAMKT #CPAmarketing #Accounting. "Krulak's Law: How frontline staff reflects your brand"

Hum. A big problem that needs a solution sooner than later. However, do work conditions (and intense overtime) have a bigger impact? As people want more flexibility and the UK is proving value in a 4-day work week, long tax seasons aren't appealing.

Check out this "Escaping the Accountant's Trap" podcast where I talk about being intentional with your marketing and not leaving things to chance - https://t.co/o7tNKu6ypV. Thanks to @thecfoproject for inviting me to be a guest! #AAMKT #cpa #accountant #MarketingSuccess

Hey, @texasroadhouse - you do not need my cell to text my table is ready. That’s not legendary service (as sign in hostess stand says) when there are people standing here being called by name and an huge stack of pagers. Phone number for service is bad business. #privacymatters

I've often said: You have to think smaller to get bigger. That's not just a #cpamarketing/#AAMKT strategy, even Apple uses it. Great quote from today's WSJ CMO Newsletter ...

Some different tips I've seen for using ChatGPT to write. #AAMKT #Content #writing #AI "Try these 5 ChatGPT prompts for writing clearly"

Interesting, but makes a lot of sense. This is why accountants need to pay attention to online reviews. #AAMKT #CPA #accounting #marketingtips "When it comes to online reviews, a 3-star rating is bad" ( https://t.co/jPNw9jwPvq)

Wow! Guess it's not a spammy text or skeptical email, but I can see why people were sceptical. "Is That Really The IRS Knocking On Your Door?" #tax #cpa #accountant

This is lengthy, but a great look not just at the Kia brand, but rebranding as a whole. (And I hated the NIN logo look originally, but it's really grown on me over time and has begun to change my perception...as they were hoping)

“There is power in being the only if you’re willing to exercise that power” -Phyllis Newhouse #aicpawomenlead

WED - I win every day. That’s Phyllis Newhouse’s mindset. A powerful way to think. #aicpawomenlead