
Loren Fogelman
@lorenfogelman
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Loren Fogelman is a keynote speaker and one of America’s top ranked business coaches.
Temecula, CA
Joined November 2008
Still quoting cleanup projects after a quick glance? That “quick look” costs you. A paid diagnostic protects your time and avoids scope creep. Watch how to lead projects with clarity. https://t.co/r8aIFmkMfA
#accountingfirmowner #valuepricing #paiddiagnostic #scopecreepfix
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key actions for firms now: educate clients on new deductions (tips, seniors, auto interest) Evaluate entity tax structure in high-salt-risk states Review ASC 740 requirements for interim reporting proactively plan for client cash flow and estate impact
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for accountants: • update processes under ASC 740 for deferred tax adjustments • reassess financial statement disclosures for interim periods • monitor state conformity rules to avoid surprises
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Long-term issues: 🔻 Medicaid and SNAP national funding is being cut drastically 🔻 approximately $3.4 trillion added to the deficit over a decade 🔻 Critics call it favouring the wealthy and jeopardising low-income programs
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for clients and firms, that means: ✔️ more straightforward individual returns ✔️ planning touches for tipped workers, seniors, and auto buyers ✔️ guidance on state vs federal SALT impacts ✔️ review of entity structure (ptet risk)
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pass-through SALT deduction cap increased from $10k to $40k for taxpayers earning up to ~$500k (makes itemizing easier)… BUT the PTET workaround could be eliminated in states like NY, raising taxes on many service firms.
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new deductions now available (2025–2028): • up to $12,500 in overtime wage deductions • up to $10,000 for auto-loan interest • $6,000 extra deduction for seniors 65+
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It makes the major 2017 TCJA tax cuts permanent, including: ✅ expanded tax brackets ✅ an elevated standard deduction ✅ child tax credit at $2,500 per child through 2028
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On July 4, 2025, President Trump signed the sweeping tax-and‑spending bill informally called the One Big Beautiful Bill Act. Here’s what accountants need to know #taxtwitter #twittertax #OBBB
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When you lead with a paid diagnostic review, you're no longer rushing into projects blindly. You're getting paid to assess, uncover hidden complexities, and set clear expectations. No more surprises. Just clarity, confidence, and control. #taxtwitter #twittertax
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6/ If you’re ready to stop quoting like a technician and start quoting like an advisor… Start charging for the diagnostic. It’s the easiest way to boost profits, reduce stress, and attract ideal clients.
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5/ A paid diagnostic protects your time and value. It filters out price-sensitive clients and sets the tone for an expert-led relationship not a desperate one. Your firm deserves better than chaos and guesswork.
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4/ Instead, try this: ✅ Qualify first → Start with a paid diagnostic → Uncover the actual scope → Set expectations early → Quote with confidence
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3/ Quoting in a rush might feel efficient — but it’s a trap. ❌ You don’t know the real scope ❌ The client doesn’t know what to expect ❌ You end up fixing problems you didn’t price for It’s how good firms end up underpaid and overwhelmed.
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2/ You’ve heard this before: “It’s just a quick cleanup.” You give a $3,000 estimate. Then spend 45+ hours sorting an uncategorized mess. Sound familiar?
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1/🧵 Quoting too fast is costing you more than money. It’s draining your time, energy, and peace of mind and leaving you stuck in cleanup chaos. Here’s why rushing the quote leads to regret (and what to do instead):👇 #twittertax #taxtwitter
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Checklists aren’t enough to scale your #accounting firm. Learn how to build a self-sufficient team with critical thinking skills in this episode with Charity Hall at @Rightworks_ . https://t.co/CjhHm4QOa6
#ScaleYourFirm #AccountingLeadership #CriticalThinking #AdvisorySkills
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6/ You're not too expensive. You're finally aligned with your value. Save this thread and share it with a fellow firm owner who needs this reminder.
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5/ Why holding your price builds trust: When you lead with value (not discounts), the right-fit clients stay. The ones who walk? not your people. Because confidence is contagious. And discounting your worth doesn’t serve anyone.
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4/ Instead of caving, say: 💬 “I’d love to hear more. tell me what’s on your mind.” Then: Highlight client results Ask what success looks like Show how your support = peace of mind & clarity
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