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Gee Ranasinha Profile
Gee Ranasinha

@KEXINO

Followers
3K
Following
2K
Media
440
Statuses
13K

I’m no longer active here. CEO of start-up/small business marketing agency KEXINO. Recovering perfectionist, all-round nice bloke. More at https://t.co/dchGAzJoYt

Strasbourg, London, Chicago
Joined January 2009
Don't wanna be here? Send us removal request.
@KEXINO
Gee Ranasinha
2 years
This is probably my last post here. Like others, I'm sad at what this channel has become. I'll still check in occasionally. But as a lurker, not a poster. If you'd like to keep in touch, find me online in other places. It's been fun, people. But it seems the party's over.
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@warrenwerbitt
warren werbitt
2 months
Mastering Print Marketing: Insights on Strategy, Differentiation, and Ne... https://t.co/TEgbi0VcUS via @YouTube @KEXINO
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@wunder_brand
Wunderbrand
1 year
🚫 Avoid the Marketing Template Trap 🎯 Marketing isn’t baking, it’s cooking! Gee founder of @KEXINO advises against following rigid formulas in marketing. Allow space for improvisation and creativity. Want to stand out? Break away from the template trap! #Marketing #Innovation
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@KEXINO
Gee Ranasinha
2 years
Whatever you're selling, however you're selling it, one of the first questions you need to ask yourself every single day: "How does our buying experience compare with Amazon?"
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@KEXINO
Gee Ranasinha
2 years
Hanlon’s Razor: “Never attribute to malice that which can be adequately explained by stupidity.”
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@KEXINO
Gee Ranasinha
2 years
In business, little depreciates faster than a technology advantage. #marketing #business
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@KEXINO
Gee Ranasinha
2 years
The way we communicate and frame the price of a product is far more important than the price itself. Value ≠ Price #marketing #business
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@KEXINO
Gee Ranasinha
2 years
The customer question isn't about whether your fleece jacket is made of recycled plastic bottles. The question is: why should they buy another fleece, and if so, why should they buy it from you?
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@KEXINO
Gee Ranasinha
2 years
If you want to create marketing that's remembered and acted upon, your only option is to be bold, audacious, and fearless. Because, thanks to AI, average is going to come for free. #Marketing
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@KEXINO
Gee Ranasinha
2 years
If your idea of selling is to immediately offer a discount, you're not selling. You're begging. #Sales
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@KEXINO
Gee Ranasinha
2 years
Hot coffee or hot tea = awesome. Iced coffee or ice tea = awesome. Tepid coffee or tea = revolting. It's the same with #marketing. Be bold or go home. 'Lukewarm' won't move the needle.
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@KEXINO
Gee Ranasinha
2 years
People don’t buy because they understand what you're about. They buy because you understand what they're about . #marketing
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@KEXINO
Gee Ranasinha
2 years
Data isn't truth. Data is evidence. Data needs to be turned into relevant and tangible information, so that insights can be drawn and action can be taken. Simply having the data isn’t the point. Using it properly is the point. #marketing #martech
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@KEXINO
Gee Ranasinha
2 years
What drives demand isn't a bunch of sales funnels or retargeting campaigns. It's a group of customers who actively want what you're selling. The best products are the ones people already want to buy, without needing a ton of convincing. #marketing #martech #sales
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@KEXINO
Gee Ranasinha
2 years
Great and effective marketing can sell a product one time, but it takes a great product to sell again and again (aka "fool me once.." etc.) Over the long term, performance reverts to the value provided. #sales #marketing #productdevelopment
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@KEXINO
Gee Ranasinha
3 years
Just because you personally habitually do (or don't do) something, doesn't mean everyone does (or doesn't). Relying on your own behavior as the arbiter for customer drivers isn't strategy. It's narcissism. #marketing #strategy
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@AdamSinger
Adam Singer
3 years
"The machines are going to take all the jobs" The jobs: https://t.co/ddRNILUpnz
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@tomcoates
Tom Coates
3 years
More vandalism from @elonmusk. Twitter has now removed all media posted before 2014. Thats - so far - almost a decade of pictures and videos from the early 2000s removed from the service. For example, here’s a search of my media tweets from before 2014.
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@KEXINO
Gee Ranasinha
3 years
Insight underpins every business decision. It is the smallest actionable unit of truth. #strategy #Marketing #business
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