Joshua Raphael
@JoshRaphael3
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Building DTC Brands - Proverbs 17:16
Cape Town, South Africa
Joined September 2020
Record Milestone. 1M in 30 Days ☑️ . Thank you Jesus. What a ride!
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Crazy how MBA programs teach you to build complex financial models but never mention market awareness and sophistication. They’ll spend 6 weeks on Porter’s Five Forces but won’t tell you the difference between selling to a market that’s:. Unaware. (they don’t know the problem
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Sell shovels in the gold rush. (Don't chase the shiny stuff to sound smart). Sat in a cafe yesterday and overheard three guys talking about their "AI startup ideas" for an hour. They sounded incredibly smart, throwing around terms like "neural networks" and "machine learning
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The cost of zero ownership is NOT zero. (And why "own nothing, be happy" is the biggest scam of our generation). Read that again. We've been sold a lie that ownership is outdated. Rent everything, subscribe to everything, own nothing - and somehow you'll be happier?. Here's
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8 things I've learnt building a $10M/ year business at 26. (That nobody talks about because they're not sexy enough for Instagram). 1. Everyone says "outsource everything and be the CEO" - WRONG.Stay in your zone of genius way longer than people tell you. I almost killed my
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Info people: What is the current best info product funnel? . Remember the days when it was VSL/everwebinar to 997 course but that seems to be slightly overtaken by skool/ whop membership or even discords now… . Don’t see people running paid traffic to Skool surely? . Who’s the.
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Flight back home after time reflecting and recharging with family. Same flight as last year ~ Thanks @PhantomStays 🥂 . Back then I was hunting quick wins and slightly shell shocked by the scale of things in business. This year I’ve spent more time reading biographies than
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I think this is the single best thing I’ve read this week on perspective and being too close within your own business. Love it @SamMendelsohn4.
I feel like a good mental exercise to break through mental barriers you hold around stuff like.creative fatigue.TOF / MOF / BOF.“not enough demand”.FB not spending efficiently. Go walk around Costco or Target. Just watch. The amount of product being sold is insane. The world is.
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Scaling with a 1.1 ROAS sounds dumb… until you realize you’re playing a different game. Most people are stuck in 2020 thinking:. "I won’t scale unless I’m getting 2x ROAS.". That worked when CPMs were $5 and CACs were a joke. OR . If you have an AOV that is so high CAC is
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RT @jacobvieira: VEO3 ads for ecommerce are PRINTING like crazy now. Low cpm.Low competition. Ai faces doing all the work for you. If you’r….
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Openstore imploding is interesting to me. Seems like all these ecom roll-ups thought they were playing private equity when really they were just buying bad shopify stores at 5-7x and praying “operations” and cross pollination would save them. Same thing that happened to amazon.
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From 9 years in eCommerce, there’s ONE thing I see people screw up over and over:. They don’t know which game they’re playing. There are only 2 games in this business:. Riding a wave (Product-Market Fit).– Demand already exists.– Distribution > persuasion.– Feels like cheating.
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RT @Codie_Sanchez: Hot take: churches are making a comeback. There are more beautiful young happy people here than most bars.
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Shopify we need urgent support to transfer ownership of our store. Buyer is waiting and had paid only to have a Shopify balance error when we try transfer even though we’ve never used the feature. @harleyf @Shopify @ShopifySupport.
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RT @ShawnRyan762: "In the Middle East, where it's illegal to share the Christian message, God is bringing dreams about Jesus to people. Thi….
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RT @TobyWalleruk: If you run Facebook ads. This swipe-file of 150+ high-performing UGC ads could make you millions. No exaggeration. Th….
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RT @Creatextravel: Want to know how you can take a store from $50k a month to 50k a day with 40% profit margin? . Let me explain . The bigg….
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