Josh Carpenter
@JoshACarpenter
Followers
10K
Following
6K
Media
1K
Statuses
30K
Golf and sports media for Sports Business Journal (@SBJ). Habakkuk 3:17-19.
Charlotte, NC
Joined November 2009
Just wrapping up an elite 4-year-old party. 9-11, home in time for lunch and nap right as the noon games kick. The way to do it.
“Hey there’s a birthday party 12 to 2 and it’s not a drop off.”
5
0
24
. @eamonlynch digs into Brian Rolapp's new buyout program for the @PGATOUR among other things
golfweek.usatoday.com
PGA Tour CEO Brian Rolapp recently sent two messages, one to the tour's employees and another to the locker room.
2
1
12
Overall, the @PGATOUR averaged 2.275M viewers for its Saturday/Sunday telecasts this season, a 22% gain from 2024 (1.859M). Adding in Nielsen's "Big Data" metric, which will be used going forward, that number rises to 2.631M.
7
1
20
0
1
11
Some final @PGATOUR numbers for NBC/Golf Channel. NBC's telecasts averaged 2.38M, up 18% over 2024. Golf Channel: 437,000, up 1%. The FedExCup Playoffs on NBC/Golf Channel were the most-viewed for the postseason in five years. CBS's season-long PGAT numbers were +21%
9
7
90
PGA Tour CEO Brian Rolapp announced a voluntary retirement program for some employees during an all-staff meeting on Thursday morning, per sources. Tiger Woods also made an appearance. Today marks one month on the job for Rolapp.
sportsbusinessjournal.com
New PGA Tour CEO Brian Rolapp told staff on Thursday there would be a voluntary retirement package to some.
4
2
14
NBC is rolling out a three-part series, "Tales From the Ryder Cup" that debuts on Sunday at 5pm on the main network and Peacock. Episodes 2 and 3 will air on Sept. 7 and 14, respectively. Conversations with more than 40 Ryder Cup players over the years
1
3
17
. @dougferguson405 says the host course of the @PGATOUR’s season-opening event in Hawaii is shutting down for 2 months amid a local dispute over water use.
apnews.com
Problems with a water delivery system on the Hawaiian island of Maui are raising concerns about whether the PGA Tour can start at Kapalua in January.
3
3
18
December's golf event that is expected to be headlined by Scottie Scheffler and Rory McIlroy will air on multiple Versant networks, per sources. It's believed that LIV golfers will not participate
sportsbusinessjournal.com
Versant is taking its first big swing in golf later this year with a new event headlined by the game’s top two players, Rory McIlroy and Scottie Scheffler, according to people familiar with the...
1
0
5
A lot goes into it. No. 1: I don't have full LIV ratings data for last year. It's also hard to make apples-apples ratings comps when many events are in different weeks, windows and cable/broadcast networks. Next year should be a bit easier.
@JoshACarpenter @livgolf_league @SBJ Josh, assuming b/c LIV was on CW last year, from an industry standard/best practices stand point, comps from last year (whether increases or decreases) not used? Will have to wait til next year for a better barometer? Big fan and appreciate your work!.
4
1
9
This year's Zurich Classic of New Orleans set a tournament record with $3.6M distributed to charity
nola.com
The 2025 Zurich Classic of New Orleans generated $3.6 million in charitable donations for local and regional charities from this year's event, tournament officials announced Monday, August 25.
2
1
9
Big early win for Craig Kessler and the @LPGA as Fortinet is coming aboard to title sponsor the Founders Cup, one of its top events
sportsbusinessjournal.com
The LPGA has secured an important sponsor, with Fortinet coming aboard for its Founders Cup.
0
2
19
@livgolf_league @SBJ Here are LIV's final numbers from this year when they aired on the Fox network
10
1
21
LIV Golf: Sunday on Fox averaged 422,000 viewers (4:31-7:08pm) for Jon Rahm and Legion XIII's win in the Team Championship over Bryson DeChambeau and Crushers GC. FS1 on Sunday from 1:00-4:30: 83,000. Fox on Saturday (12:00-2:15pm): 271,000.Fox on Friday (2:00-4:30pm): 346,000
85
17
180
@SBJ @PGATOUR @NBCSports The above number is from 3-6. NBC's early window from 1:30-3:00 drew more than 2.7M, which is the highest for that window since Tiger Woods won (+36% from last year). For the weekend, NBC averaged nearly 3.3M, up 55% from last year.
0
4
44
A big win for Tommy Fleetwood and NBC. Sunday's final round of the Tour Championship averaged 4.491M viewers, up 34% from last year when it drew 3.358M. Sunday is the most-viewed non major of the season
33
39
590
RT @TheMasters: Invitations to the Masters and @TheOpen will be provided to winners of select national open championships across several in….
0
42
0
PGA Tour/NBC likely will get a good increase on Tour Championship numbers. Last year's final round was the lowest since 2017. I also wouldn't be surprised if LIV has its most-watched Fox window to date. LIV had a Sunday IndyCar lead-in, which should help their numbers.
2
1
30
Starting Sept. 1, Nielsen’s Big Data + Panel will be the new normal when it comes to television viewership, and it could bring a big lift to some sports properties
sportsbusinessjournal.com
Starting Sept. 1, viewership data will be based on Big Data+Panel, which has been in the works for years at Nielsen as the company looks to take advantage of technology and first-party data to give a...
5
5
18