Jon Last
@Jon_Last
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Jon Last is founder of Sports & Leisure Research Group, providing custom research & market analysis for clients in sports and leisure industries.
Westchester, NY
Joined June 2011
Have you ever wondered why a pin was put in a certain location, especially if it’s hard to reach? Maybe it wasn’t the golf course superintendent’s doing. @ezLocator founder Jon Schultz talks with Driver$ @Jon_Last about his company’s technology. https://t.co/ND5ao5TCDP
firstcallgolf.com
Founder Jon Schultz discusses how he merged his passion for golf and his engineering background to create an EZLocator solution that assists course superintendents and heightens the player experience.
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Understanding the why behind #sports fan and participant behavior is critical in today’s evolving #sportsbiz. My perspective on deriving actionable #qualitative #insights in the space is featured in the Summer issue of @qrca Views https://t.co/cDhJDoIr72
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Good conversation on the evolution of leadership and the future of the #research and #insights profession in a data-driven world with Kastu Analytics' Ravi Parmeswar https://t.co/iCkaLY6JVw Market Research Institute International Insights & Innovators
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Few in the #golfbiz have a better handle on the issues confronting the industry and how best to solve them than @TheNGCOA CEO @jaykarencae . He joins us on the latest Driver$ podcast on @firstcallgolf \ https://t.co/KONauS1eCG
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The short term benefits of #sports coverage migration to multiple #streaming sources may ultimately impede #brands and properties from telling compelling stories and erode fan loyalty. My latest for @MediaPost
https://t.co/BB9cyZjp1E
#sportsbiz
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Is the incessant #sports coverage focus on superstars wearing thin? Has the @PGATOUR put the final nail in LIV Golf’s coffin? Plus the proper place for #AI in #sportsbiz and other actionable insights in our latest News and Views newsletter. https://t.co/N4tcdYSpCA
#golfbiz
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Older and more affluent #sports fans are becoming the new "lost generation" as content delivery continues to fragment..and research suggests that #sportsbiz #marketing execs should care. My latest for @MediaPost
https://t.co/udnZQrwGF1
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As consumers show wariness amidst the economic roller coaster, #Sports fans continue to show a resiliency and willingness to stay engaged. My latest for @MediaPost
https://t.co/q4azAzNQvW
#sportsbiz #insights @MRII_Learn
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Excited to lead off the new @GolfInc Wisdom series with a succinct but #insights packed six minute spot on how consumer attitudes and behaviors are impacting the #golfbiz. https://t.co/O6QVYUnjAz
#sportsbiz #golf @MRII_Learn
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Golf’s Waiting Game- Our latest consumer research shows economic uncertainty meeting persistently bullish spending. New #insights drive updated expectations for the health of the golf industry. See the latest in @TheNGCOA Research Center. https://t.co/shX1HdHcqu
@MRII_Learn
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Our research shows that course conditioning continues to be the most significant contributor to the overall #golf experience. In our latest Driver$ podcast, @GCSAA CEO Rhett Evans unpacks the challenges and triumphs facing course superintendents today https://t.co/nBus2zBukx
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What is A.I.’s proper place in #sports #Marketing ? An insights driven look at the battle between high-tech, and high-touch, customer-centricity in an impersonal world seeking deeper connection. My latest for @MediaPost
https://t.co/ntdxFiLZzF
#SportsBiz @MRII_Learn
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New definitions of wealth, sports fans weigh in on expansion, how Americans are dealing with stress and more insights in our latest News & Views newsletter. https://t.co/nEo4Zd3jhO
#sportsbiz #golfbiz @MRII_Learn
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Much appreciation to all for a record number of opens for our latest News&Views, full of consumer trends and insights impacting the #golfbiz, #sportsbiz and #travelbiz
https://t.co/ZsCOZfWx3f
@MRII_Learn
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Our latest #Golfbiz #insights on the year ahead from both the supply and demand side in the latest issue of @ngcoacanada Golf Business https://t.co/oc1DP0Tp5e
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How understanding and managing “club culture”can be a critical success factor to optimize #golf facility success. Insights in the latest issue of Club Director https://t.co/yrPk0Xgvk6
#sportsbiz @NSMN_sportsbiz @MRII_Learn
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Has #sports become more exclusive by being more inclusive? My latest for @MediaPost explores how #marketing has embraced broader definitions of customer experience while also delivering more elite and aspirational offerings https://t.co/0nVOLAOB5T
#sportsbiz @NSMN @MRII_Learn
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Our latest deep dive into the latest #golfbiz insights, provides industry vital signs and a look into the crystal ball for what lies ahead in 2025 on our latest Driver$ podcast on @firstcallgolf
https://t.co/RJOwgDuM1l
#SportsBiz @firstcal @NSMN_sportsbiz @MRII_Learn
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With the start of the new year, we have lots of fresh insights from #sports fans, #travelers and other #leisure customers. Plus info on our trends presentation at @TheNGCOA GBC. Our latest Newsletter https://t.co/Pp0kAALumI
#sportsbiz #golfbiz @MRII_Learn
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Lots of new #sportsbiz, #travel and #golfbiz #insights, plus holiday reflections in our latest News & Views. There’s some momentum building for 2025. https://t.co/DsGXrYTUEE ; @MRII_Learn
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