Jon Cooks
@JonHook
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Building @play_ember | Core Contributor @ConsumerFi
Joined April 2009
Your data tells 2 different stories about who you are What's real vs whats incentivised? What you really think vs what a platform's algo made you think? Personal context is the holy grail, find out why 👇
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The harsh truth about "retail-ready" DeFi: If users need native USDC and ETH on the right chain just to get started, you've already failed at onboarding. Tried several defi apps lately - we're nowhere near ready for retail
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Thanks Smartcoded for bring a little bit of positivity to the world today. Not about what PFP you rep, which community you are or arent in Its about who you are, who you want to be. That is what other people will see. And what people talk about. CT is a small place, for it to
I just Added 1 more Emby into my collection 🐉🔥 For those who don’t know, my PFP is actually from the Emby collection. So this isn’t new for me at all, I’ve been riding with @play_ember from early on. In fact, I was one of the first beneficiaries of their Emby Creator Program,
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Highly recommend @ConsumerFi if you not there already 🧠 Also some specific quests for @ethos_network and @wallchain_xyz users. Go to https://t.co/uIZrElb4vS
We are delighted to welcome @play_ember to the ConsumerFi Ecosystem. Playember will be bringing their 900k users to our protocol! Our ConsumerGraph help brands, apps, platform deliver hyper-personalized user insights to drive adoption, retention, and revenue Emby NFT holders
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MCP is here! You can now give Devin access to your favorite servers via the MCP Marketplace. Think Datadog, Linear, Sentry, Figma, and thousands more. Demos from our team + getting started 👇
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Tough one - both unique projects, wouldnt say its Penguins against Birbs. But that isnt the point of predictions markets lol. Pudgy Penguins Luca is a master - Pudgy takeover - YouTube, Nascar,Walmart, games. Challenge is liquidity fragmentation accross all the Pudgy assets,
Agree or Disagree: The first @ConsumerFi Question Market just went live! 📣 Moonbirds is the Pudgy Penguins of this cycle. How will you trade it? 👇
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Consumer crypto….but with real users Games remain the Trojan horse for UA 30% CVR rate into Defi product More soon 🤝
Playember are joining the @ConsumerFi ecosystem! As we target the 1 million user mark, ConsumerFi’s knowledge graph will enable us to create more personalized user experiences to drive growth and retention in our apps. Emby NFT holders will receive boosts in the ConsumerFi P2A
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The cynic in me believes this is all lined up leading into next week Headline rate remains at 3.3%, 25bps cut next week Never a better time to be building consumer apps, specifically digital savings app. Retail might not be trenching but they understand interest and savings
TODAY'S PPI DATA IS MUCH MORE IMPORTANT THAN YOU THINK 🚨 At 8:30am ET, the US PPI & Core PPI data will be released. Expectations for PPI is 3.3% YoY, while for Core PPI it's 3.5% YoY. Why it matters: PPI tracks wholesale inflation → a leading signal for inflation → directly
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gm ( repping a new community ) just found the play ember community am i welcomed or too late to the party?
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Next play Clue is in the name Playember Grab an Emby + buckle up.
Seems like people are hunting undervalued JPEGs again 👀 What's the next play?
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Welcome to Cytronic a robot-powered 3PL. No errors. No sick days. Just precision. See how much your business can save on fulfillment costs today.
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Are tradfi really coming for our tokens and jpegs? Just had lunch with tradfi fund, deployed into BTC ETH Hype SOL + handpicked beta plays for above around core verticals - DeFi, AI, Consumer Not going into Alts For beta plays - evaluate companies as they would web2 - more
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Sometime I think CT has the attention game all wrong You place your best on vapourware that is good at making noise, lists, then vapourware then dies So whats the value of attention? Who is farming who?
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To escape this you need retail velocity at a rate that compounds TVL/rewards "Whale" layer diversifies via lending/borrowing flywheel around ever growing TVL. Retail funnel diversifies as user deposits, spend, save more. This escape will come from defi apps.
the biggest mistake i see crypto app builders make is thinking they need to scale like web2 apps. every successful crypto app disproves this. pump, hype, polymarket, aave, uni, ethena, etc. every one. there’s a very simple reason. crypto apps can do something web2 apps can’t:
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when people you respect most are making this there last cycle on CT make you think TBH don’t blame them - done very well, time for a quiet life away from the casino
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What’s the difference between Disney and Pudgy? As a non Disney shareholder - my expectation of value is entertainment. Disney+, Theme Parks etc As a Disney shareholder- my expectation is share price. How Pixar, Marvel, ESPN, theme parks drive value back to profit and
I know @pudgypenguins and @LucaNetz are top tier brand builders. They are betting that brand awareness = token value appreciation. Personally, would love to see more direct value accrual in the short term, until consumer adoption fly wheel for crypto kicks in. So many amazing
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partnership announcement together with @ConsumerFi we are introducing Question Markets answer daily questions on the ConsumerFi app and trade the most viral ones on @opinionsdotfun we will go live with the first market next week, incl quests, fee sharing and rewards notis on
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Personal context is the new gold Excited to enter the prediction market arena
We are excited to partner with @opinionsdotfun to launch Question Markets. Where personal context meets sentiment. Trade opinions that are tailored to you.
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If you read 1 thing today - read this thread Need more open discussion on token topics, some great comments.
I don't know who needs to hear this, but you should not be using revenues to buy back your token. I don't know why CT has become so fixated on buybacks, but in 99% of cases, they're a bad idea. Reinvesting revenues to grow the business > Distributing value to tokenholders
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What's the defining feature of people who win? Who succeed? They aren't afraid to ask They act Dont be a dreamer, be a winner
Steve Jobs talks about how he called the co-founder of HP at just 12 years old, asking for help and parts https://t.co/FYFJfqMIwf
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Brilliant article from @Carlitoswa_y 1 thing to add Taking this approach helps projects quickly discover your valuable/core audience eg if you ask the question Carlitos poses "Which assumptions make DeFi fragile in a prolonged bear market, and which make it resilient?"
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Looks like my network are stabled up Seem to be secret Arbitrum bulls, who are you?👀
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Spread unconditional kindness like wildflowers; watch joy bloom everywhere always.
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