Luca Netz 🐧
@LucaNetz
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Striving for Greatness. @pudgypenguins
Los Angeles, CA
Joined December 2016
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One small step for Pudgy Penguins, one giant leap for Web3.
Web3 IP and blockchain technology are now front and center in the worlds biggest retailer.
On this day, Web3 enters a Brave New World.
Pudgy Toys, with Pudgy World, are now available in 2,000 Walmarts in the USA.
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Today marks one of the most historic days in Web3.
The Pudgy Penguins re-order in Walmart is an industry defining moment for NFTs signaling that NFTs are here to stay and that the door to the masses is now open.
The path to Web3 mainstream adoption continues.
The new line of Pudgy Toys, with Pudgy World, is now available in 3,100
@Walmart
stores across the USA.
Learn more below.
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Pudgy Penguins is featured in the Walmart Holiday Toy Book.
🐧
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To every person who’s represented the Pudgy Penguin as their PFP, contributed to building around the IP, and to every member who’s helped create an ecosystem and culture that people are proud to be a part of, I just want to say thank you.
The greatness of the Pudgy Penguin has…
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When we raised our seed round, I pitched to hundreds of VCs and 99% of them turned me away.
Today, we are doing everything I told them I would do.
Believe me when I say, Pudgy Penguins will be the face of NFTs and Web3.
It’s not if, it’s when.
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Every Pudgy Penguin collectible has an RFID chip in its belly. When scanned, it transfers an NFT directly into your wallet. If you ever sell the collectible or give it to someone else, the NFT will automatically transfer from your wallet to theirs once they scan the belly. This…
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Pudgy Penguins will be the face of NFTs.
I hope you’re ready.
Pudgy World Alpha, powered by
@zksync
, releasing Q1 of 2024.
The beginning of a new era of blockchain-backed experiences, with the goal of onboarding millions, brought to you by Pudgy Penguins.
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This is a terrible take.
In the below thread I will explain to you why this thought process is fundamentally wrong and why this take is incredibly bad 👇
Stop treating PFPs like stock
If Pudgy sells a lot of toys. Holders make $0
If VeeFriends sells a lot of cards. Holders make $0
If Doodles sells a lot of crocs. Holders make $0
You aren’t a shareholder.
You don’t own a security.
You have no upside in their web2 world.
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@beaniemaxi
Oh Beanie, where do I start….
Let’s debunk this a couple different ways.
First let’s look at what you’ve championed in the past start with WG and PV. Isn’t what would make those projects successful the influx of millions of users? Isn’t PV supposed to be Web3s marvel? At…
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Pudgy Penguins is now the most followed Web3 native brand on Instagram. 🐧🚀
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First run of Pudgy Toys are in. Refining and then pushing to production 🐧
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It was important to us that when we broke this barrier that we not only brought mass market exposure to Pudgy but to other Web3 native brands and IPs as well.
Let me know which web3 brand and IP we should add to the Walmart trait boxes below👇
This is not just a moment for Pudgy Penguins, but rather a moment for all of Web3.
All traits unlocked with a toy from Walmart will feature branding from various Web3 brands, such as
@MeebitsNFTs
,
@DeGodsNFT
, and more!
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Whether you agree with it or not, there are some holders who have spent their last paychecks / savings on your project.
Respect that responsibility.
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“How does toys benefit all holders”
How does being financially independent and sustainable so that I don’t need to squeeze liquidity out of my collectors with endless mints sound?
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I believe that for Web3 and blockchain tech to reach escape velocity, it needs to transform into a consumer-facing industry. I believe what we did yesterday was a huge step towards that future.
Together, we are writing the greatest underdog story ever told.
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Your project doesn’t need more money, it needs a founder that gives a shit.
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Pudgy Penguins has one of the biggest announcements in the history of Web3 coming in Q4. I won’t talk about it until we get closer, but I’m letting it be known now.
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Pudgy Penguins has 2 different arcade machines debuting in 2024. One is a crane, and the other is a digital 2 player runner game (not shown here). Our goal at Pudgy is to abstract the complexities of Web3 and to leverage our cute and fun IP to distribute blockchain technology to…
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I’ve been in the entrepreneurship arena for the last 8 years and it’s been a beautiful ride with a ton of trials and tribulations. Below is a thread on how I got here 👇
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I don’t know about any of the other founders in Web3 but I took this shit personal.
It’s time to roll up our sleeves and make things happen.
Ship the product, make the content, and spend the money.
Now is the time, no more excuses.
Make them rue the day they faded.
A new report shows that nearly all NFTs are now practically worthless
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Today we begin Building in Public.
We’re going to build one of the world’s biggest brands with
@pudgypenguins
and we’re going to do it while leading the charge on transparency.
001:
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It’s been one year since we bought
@pudgypenguins
Here are 5 things I have learned since taking over.
a co-thread with
@waleswoosh
🧵 👇
(1/13)
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I don’t think we could’ve justified buying
@pudgypenguins
for $2.5M if we didn’t have the safety net of royalties. We bought the project with no money in the bank, and we knew royalties could sustain us until we got our consumer product line and content verticals going.
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I respect the teams that are building in this bear market regardless of our opinions of how things should be done.
Anyone showing up right now is a bet worth making.
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Digital Experience included? 🤔🧐
Pudgy Penguin toys will be so much more than a toy….
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Malaysia is the most slept on country in Asia.
Absolutely incredible place.
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I’ve always been anti-conspiracy theory.
But are we all paying attention to the blatant corruption that’s going on right now?
They’re not even trying to hide it anymore.
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NFTs are feeling good right now.
I can’t put my finger on it, but something is in the air.
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Just give it time, we’ll see who's still around a decade from now.
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The kids in my neighborhood are getting Pudgy Igloos for Halloween instead of candy. 💡
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This was my whole mood today.
I hope everyone had a good Christmas 🐧
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Pudgy Penguins is probably the 40th most well funded NFT project in the world. Yet, our output is arguably higher than almost everyone else’s.
Thinking that your project is going to
make it because it has a ton of money in the treasury is a fool’s game.
It’s all about who…
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Our entire journey to Walmart was documented through our YouTube series: Building in Public. To date, I think this is the best episode yet, and this series is our way of leading the charge on transparency in Web3.
Watch it here:
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2023 is going to be such an awesome year for NFTs. Founders are realizing that some hard work, communication, and vision is all you need to start turning things around. Screw the prices, I can feel the energy shifting.
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These takes are terrible. Their will be multiple 100E+ NFTs this cycle. NFTs will soon have their Defi Summer moment. Study the correlation of 2017-2020 coins and 2021-2024 NFTs - picture perfect.
Imagine thinking ETH PFPs are gonna get back to a 100E floor when we're spreading our liquidity across Ordinals, Solana, Base, Blast, SEI, Arbitrum, and fuck knows what else. 🤣🤣🤣
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Pudgy Penguins is going to be the brand that brings people from all over the globe and all walks of life into our industry. These moments are not moments just for Pudgy Penguins they're a moment for anyone who believes in a consumer-facing industry powered by Blockchain.
Pudgy Toys are now available in all Smyths Toy Stores across the United Kingdom.
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My Luna Tuna goes into surgery today to remove a tumor from her lung.
Please keep her in your prayers 🙏❤️
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Soft launched in a couple of specialty retail chains internationally this week. Slowly and then all at once. Pudgy season is coming…
I was in a store today here in Aus and these guys are sitting on a shelf...... Had too.
@pudgypenguins
@LucaNetz
@chefgoyardi
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The older I get, the more I realize how much of a scam the world is, which in turn leads me to buying more and more Bitcoin.
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Pudgy Penguins has crossed 15 Billion views on Giphy.
The memetic prophecy is preordained.
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There’s 1 retailer in the U.S. selling 5,000 Pudgy Igloos a week.
We haven’t even done a real marketing campaign yet.
People love the Penguin.
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A year ago today, we made the offer to buy
@pudgypenguins
.
I'm extremely grateful for the Pengu community accepting us with open flippers, and for being on this journey with us.
We’ve only just begun.
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Unpopular opinion: The lack of adoption in crypto is not a tech problem, it’s a branding problem.
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I just want to give a huge shoutout to everyone who supported yesterdays launch. The greatness of Web3 has been on full display the last 24 hours and I am humbled to play my part in shaping the future. From the bottom of my heart, thank you!
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I’m pulling up to the next Milady rave with these and some pit vipers.
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The biggest narrative this cycle will be consumer crypto.
You just don’t know it yet.
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Licensing IP from holders is the best way to create a sustainable value accrual model for the NFT holder.
This will soon be the standard across the space.
Bookmark this.
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Buying an NFT to unlock a physical item is not the right way to do it imo.
Buying a physical item and unlocking an NFT as an extra value add is a 10x better value proposition.
Yet 99% of physical / digital integrations are the first one. It doesn’t make sense to me.
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A year ago today, the
@pudgypenguins
acquisition closed and we officially became the new Pudgy Penguin team.
One year down. Many more to go.
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Today marks the beginning of a new era for products and experiences powered by the blockchain.
Pudgy Toys are not just toys. They are a toy-line licensed directly from our community that gives buyers their first NFTs and Web3 experience.
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Owning a
@pudgypenguins
toy from Walmart is owning a piece of Blockchain history.
Do with this information as you will.
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Pudgy Toys is once again hitting the TV circuit this week as the go-to Easter toy this season.
The people love the Penguins.
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I’d rather be aggressive and have a brand with product market fit and traction, than be timid and frugal and watch my competitors beat me.
While everyone was optimizing for a “bear market”, we were optimizing for success.
This has been our mantra these last 18 months.
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Anyone who knows social media marketing knows this is legit.
You can’t fake this funk.
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Not showing up every day and giving it your all is disrespectful to yourself and the people counting on you.
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Whatever we did this year can’t be what we do next year. We have to set the bar so much higher, and we will.
In 2024 we become the unequivocal face of NFTs.
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