Gideon Skinner
@GideonSkinner
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Head of political research @IpsosUK, lives in Hackney, does stuff. All views own etc.
Joined January 2012
Mayoral elections in new Devolution Priority Programme postponed to 2028. Some political and local democracy implications. And were they guaranteed Reform wins? 1) What do these areas look like? Our @Ipsos_in_the_UK MRP found they tend to have relatively high quality of life.
New mayoral elections to be delayed in two areas of England
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đź’·How did this week's Budget land with Brits? @Ipsos_in_the_UK Around half each say it made them more concerned about the economy, their finances, businesses, public services. We're back to levels in March, undoing some of the improvements in perceptions from the Spending Review
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How did Rachel Reeves’ Autumn Budget go down with the public? 🤔 Here’s the verdict: 👍 Most popular policies include freezing prescription charges in England, cutting household energy bills, and raising the minimum wage. 👎 Least popular include cash ISA reforms, changes to
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NEW from @Ipsos_in_the_UK: The public verdict on the budget. Pessism remains...some budget measures well recieved...doubts about the messengers... 1/ Pessimism. 56% of the public are more concerned about the state of Britain's economy post budget.
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In today's #Budget, the Chancellor is grappling with entrenched pessimism about the state of the British economy. While opinion remains split on debt reduction versus public service funding, there's a clear appetite for balanced budgets and lower taxes.
ipsos.com
Half (51%) of Britons now say they feel worse off since Labour was elected – but confidence in any of the main parties’ economic plans is low.
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Some important substance in public opinion ahead of the budget today via @Ipsos_in_the_UK Public slightly more likely to prefer tax cuts to increases in public spending when given the choice 36%-30%. Difference is subtle but trend since election clear.
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Ahead of the budget today 51% tell @Ipsos_in_the_UK that they feel worse off than when Keir Starmer's Labour government was elected.
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NEW from me for @LabourList: Labour won being cautious – but Brits are impatient for radical change Features new @Ipsos_in_the_UK polling showing 50% of Brits want radical change but just 4% trust Labour most to deliver it. ✍️ https://t.co/O3pxUhWQbw
labourlist.org
Norwich South MP Clive Lewis has said he would be prepared to give up his seat to allow Greater Manchester Mayor Andy Burnham to return…
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Which party has the best policies on asylum and immigration? A tie between Reform UK and none/don't know. Only 7% think Labour, behind the Greens' 10% and just above the Conservatives' 5%. From our latest @Ipsos_in_the_UK Political Monitor.
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Join us tomorrow for @Ipsos_in_the_UK Budget briefing - brand new data on last week’s events, plus what choices remain for the Chancellor and the political implications ahead. Register 👇
Don't forget to register for tomorrow's webinar 🚨 @TrinhIpsosUK @GideonSkinner @BenZaranko and @lucyidunn will be discussing the upcoming Autumn Budget. Register below 👇
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Labour now down to 18% in our latest @Ipsos_in_the_UK voting intention, the join lowest we've ever had them - prev. May 2009 (expenses scandal, economic crisis). What's happening in 3 charts ...
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New from @Ipsos_in_the_UK: Labour sinks to historic low with Ipsos. Greens at historic high. Reform UK 33% (-1 vs September 2025), Labour 18% (-4), Conservatives 16% (+2), Green Party 15% (+3), Liberal Democrats 12% (n/c), Others 6% (n/c). Interviews Oct 30th-Nov 5th
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NEW from Ipsos Satisfaction with the PM remains unchanged since September, continuing to be the worst ever recorded by Ipsos for a Prime Minister, going back to 1977…
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We asked the public which political party has the best policies on a range of issues🧵
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🗳️NEW from @Ipsos Democracy tracker out with a very interesting write up from @POLITICOEurope. Key highlights: Democracy is not seen to be working well in most countries. Sweden remains a happy exception, but the impact of political instability is clear in France & Netherlands
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In our latest @Ipsos_in_the_UK survey, we asked people questions around a simple theme: is life getting better? When we asked people to look back to 1975 (the year that Ipsos was founded!), they perceive a nation that was happier and more secure. https://t.co/RomnTMXiVF
telegraph.co.uk
Nostalgic UK residents feel that environment was cleaner, streets safer and people happier in 1975
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Cyber attacks can have serious economic and reputational impacts for businesses, and turns out for our entire economy. At @Ipsos_in_the_UK we found 7 in 10 large businesses have a cyber security strategy, but only 57% of medium businesses and 2 in 5 high-income charities.
The cyber attack on Jaguar Land Rover is the big reason for the small shrinkage in the UK economy in September, says @ONS : “Most notably, production output fell by 2.0% in September 2025 mainly because of a 28.6% decline in the manufacture of motor vehicles, trailers and
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New speaker confirmed for our upcoming webinar 📣 @lucyidunn will join @TrinhIpsosUK @GideonSkinner and @BenZaranko for our Autumn Budget Briefing. The panel will discuss the potential societal, economic, and political implications of the Chancellor’s upcoming announcement.
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Anticipation is building around the upcoming Autumn Budget - join us for a thought-provoking briefing chaired by @TrinhIpsosUK đź’đź’· @GideonSkinner and @BenZaranko will paint a detailed picture of the potential societal, economic, and political implications of the Autumn Budget.
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This is part of an in-depth research programme that we have been running together since 2020, using our high-quality random probability sampling Ipsos online UK KnowledgePanel. See the full report here:
ipsos.com
King's College London and Ipsos study finds problems caused by culture wars, a deepening rejection of the term “woke”, and notable shifts in attitudes on transgender rights.
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