Guido Modenbach
@GModenbach
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EVP Research, Analytics & Consulting at SevenOne Entertainment Group, Geschäftsführer SevenOne Media GmbH (@P7S1Group)
Munich, Germany
Joined October 2011
The English version of ‘Video Impact - Fundamental mechanics of TV and video advertising’. @KNelsonField was so nice as to write an appreciative foreword. Her conclusion:."My description of this work is - fundamental, sound and important.". Link to pdf:
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RT @EhrenbergBass: The Ehrenberg-Bass Institute would like to thank everyone who has invited us to be featured on their podcast channels ov….
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RT @stixmichael: OTTO hat einen eigenen Streaming-Channel? Gibt’s das❓JA 🚀. Gemeinsam mit OTTO haben wir den ersten Branded On Demand Chan….
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Neue Käufer oder Treue Käufer?. Ein freundliches Gespräch mit Grok3-beta zu einer Grundfrage im Marketing. Learning: auch die beste KI ist nicht davor geschützt unter falschen Annahmen zu arbeiten…
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Free access to a super important academic paper showing how brands compete!! . Building mental and physical availability on a father rate than competitors drives bands growth….
The market-based assets theory of brand competition
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RT @ProfByron: Oh wow, so the “strategic decision” to stop focussing on customer acquisition has (so far) led to a 19% drop in sales and “p….
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Marken müssen ständig neue Käufer gewinnen, um zu wachsen!. Warum?. Weil alle Marken ständig ehemalige Käufer verlieren – auch große Marken sind davon nicht ausgenommen. @CathrinHegner hat die Befunde für „Out of the Box“ zusammengefasst.
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RT @EhrenbergBass: This study conducted by Assoc. Prof. Giang Trinh, Prof. John Dawes, and @ProfByron tackles the question – ‘should a bra….
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RT @EhrenbergBass: Prof. Jenni Romaniuk was interviewed on JUST Branding to discuss distinctive assets and its significance towards brandin….
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Don't Go Dark! .When brands stop advertising, they are losing sales and market share. @EhrenbergBass analyzed 365 FMCG brands in the US and the paper published in JAR (Journal of Advertising Research, Vol 63, Issue 2) is publicly available here:.
Our latest study has been published with open access. This research studies 365 US brands from 22 consumer goods categories that stopped advertising for at least one year, and the consequences on a brand’s market share. Read it here:
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RT @NUCLRGOLF: 🚨🏆 Major Moment — Alex Cejka has won his 3rd Senior Major Championship. #SeniorOpen.
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RT @P7S1Group: Kostenlose #Onlinevideo-Angebote werden täglich genutzt – die #Werbewirkung unterscheidet sich jedoch deutlich. BVoD-Angebot….
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RT @davemorgannyc: Great perspective on transparency issues in programmatic advertising -- "it's a goddam lockbox" .
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RT @ProfByron: “If you want to increase your price without losing volume then improve your product quality, or increase your physical & men….
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RT @stixmichael: How To React To YouTube’s Fraud Scandal? Treat It As If It Were TV | AdExchanger
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