Capturing attention & cultural relevance is more challenging than ever. Join GALE & Diageo at @ANAmarketers' Digital & Social Media Conference to discover how our work w/ Don Julio has seamlessly integrated the brand into culture on and offline. Register:

#ByTheNumbers: According to a @Digiday survey, 55% of marketers are investing in TV, including streaming, this year. 79% said that in the next six months, impressions and branding is where they'll invest or focus most w/ their TV ads. (via @Digiday)

Looking for some creative inspiration? Check out Milk Can Help, our “cool, anime-inspired effort” with MilkPEP, in this week's @CampaignLiveUS creative roundup.

Milk can give you muscles, but it can’t extend your curfew. Our new @GonnaNeedMilk campaign, “Milk Can Help,” uses anime's humor and style to connect with Gen Z, highlighting milk's benefits while playfully showing its limits. Read more:

#ByTheNumbers: 9 in 10 consumers expect free shipping as a standard, and 47% have stopped shopping at a retailer because of their return policy. (via @RetailDive)

Gone are the days of “spray-and-pray” marketing. At #CannesLions2025, GALE’s Josh Braithwaite joined leaders from @HRBlock. @ODFL_Inc, and @GonnaNeedMilk to explore a more effective path rooted in a deep connection with the right audiences. Read more:

Cannes, France was established as the permanent home of the festival in 1984. Previously, the festival alternated between Cannes and Venice.

Creators are taking center stage at one of the industry’s biggest moments. As one of the first-ever Cannes Lions Creator Ambassadors, GALE’s Halle Alice shares her perspective on what it means for creators & the brands they work with. #CannesLions

There are 30 award categories across 9 tracks at the Cannes Lions Awards.

At its core, Cannes is about creativity, which is on full display at the Palais. After spending time with the work, GALE Managing Director Jason McCann explores the opportunity he sees for brands to invest more deeply in their existing consumer base. #CannesLions

The popularity of Cannes continues to grow. Last year, submissions from brands and media owners increased 6% and 31% respectively.

In a content-saturated world, how can brands go beyond the basics to create real connections?. Today, GALE's Ben James joins the Salon Culture stage to explore how immersive experiences are redefining audience engagement.

RT @winstonbinch: “Use data to help you make decisions, but it’s not a replacement for bravery” Yin Woon Rani 👏👏👏 @GonnaNeedMilk @stagwell….

RT @winstonbinch: “Meaningful for society, meaningful for your audience, and drives sales” Yin Woon Rani on Every Women’s Marathon. The hol….

There are 170 official Cannes Lions partners activating this year and an estimated 13,000 delegates.

Creators are an undeniable force at #CannesLions 2025. GALE's VP, Social-First, Erin Lyden, shares her Day Two takeaways on how brands and platforms at Cannes are thinking about the future of creator partnerships to drive innovative, relevant, and effective content.

What do taxes, milk, & freight shipping have to do with sport?. Find out tomorrow at #SportBeach where GALE's Josh Braithwaite hosts leaders from MilkPEP, @HRBlock, @ODFL_Inc, & snowboarder @scottyjames31 for a conversation on the power of niche communities.

As top brands and marketers gather to celebrate creativity and discuss what’s next for the industry, GALE’s Winston Binch shares w/ @Adweek his predictions and what trends he’s watching at #CannesLions2025. Read here:

#ByTheNumbers: In honor of another year on the Croisette, we’re sharing some stats and facts about the biggest celebration of marketing and creativity: #CannesLions2025. The 2025 Cannes Lions program has 150+ hours of content planned across five tracks.

We’ve shortlisted at #CannesLions for ZIP Codes, our immersive campaign with Buchanan’s, in Media: Cultural Engagement. Built around how “Buchanan’s” is pronounced across the U.S., we turned 71 variations into hyper-local creative across billboards, bottles, and more.