RT @Rylan: Had the best time with @MrTimDunn recording the @TfL Mind the Gap podcast! Private ride in the central line and @eorailway . Wha….

Thanks to Rylan, Merry Christmas everyone! Christmas 🎄.

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New Podcast alert 🚨 Super excited about this, we've been working with @TfL to develop and produce their first-ever podcast series! 3 eps live now. and a Christmas treat to come 🎅 ! Brilliant work by producer @marnie_wm on location and @MrTimDunn for the enthusiasm he brings!.

. For more storytelling insights, check out our blog. There's some great tips here for crafting a great interview 🎤

. 🔑 Key Tip: Craft your story with intent. Each episode should have a clear narrative arc. Use this to guide the order of your questions for your guest, or if you record on location, is there a start and end point you can plan to take the listener on a journey?. .

🧵 Enhance Your Business Podcast - Tip 4/5: STORIES 📕 .'Tell Stories!' it may sound cliché now, but it's crucial for making sure you're giving people a reason to listen, and holding their attention. It's not just about the stories you tell, but HOW you tell them. .

. If you want deeper insights into keeping your listeners engaged? Check out our blog for more strategies. Or our DMs are open! 📧

. 3️⃣ Sound Matters: 🎶 See music and sound not just as your theme, it can help set the pace, enhance stories, and hold attention. But use wisely to avoid being distracting. .

. 2️⃣ Master the 'Throw Forward': 🗣️ 'Coming up next. ' - a classic but powerful engagement tool. Radio hosts swear by it, and so should you. It builds anticipation and keeps listeners hooked. .

. 1️⃣ Data Matters: 📊 Don't just count listeners, understand how they're listening. Monitor completion rates to spot patterns. This insight is gold for shaping content that holds their attention. .

🧵 Enhance Your Business Podcast - Tip 4/5: ENGAGEMENT 🤝.Engaging your podcast audience is more than just a numbers game. It's about captivating listeners until the very end. Here's some tips on #PodcastEngagement . .

. Want to dive deeper into creating authentic podcasts? Check out our latest blog for more strategies. Or feel free to DM us

. Your podcast should be like an inviting open door to your brand, not a sales ambush. 🔑 Key Tip: Identify your 'podcast DNA' 🧬 before recording. What's your purpose? This core idea shapes all your decisions and gives your podcast its unique identity. #BusinessPodcasting . .

🧵 Enhance Your Business Podcast 🎙️ Tip 3/5: AUTHENTICITY.The secret ingredient to a successful podcast? Being real. In a medium where trust is king, listeners quickly notice the inauthentic. So, ditch the heavy sales pitch and focus on genuine value. #PodcastTips. .

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. 🔑 Tip 3: 99% of the time, make your cut AFTER the breath, don't remove breaths (every human breathes), and NEVER allow a clipped breath into your final edit (I'm a stickler for that one) . For more insights, check out our blog post in the final tweet . DM us for a chat 📩.

. 🔑 Tip 2: Cut wisely. If you’re in two minds about whether to cut something out, ask yourself this: “Will the listener’s experience be any worse off from not hearing this bit?" If the answer is no, then trim away, you’ll be surprised how much you can remove. .

. 🔑 Tip 1: If you can hear even a hint of an edit when removing a word, it's better to leave it in. An unnoticed edit is a skillful edit. Trust your ear, and if in doubt, DON'T take it out! #AudioEditing #PodcastEditing . .

🧵 Enhance Your Business Podcast - Tip 2/5: EDITING 🎚️. It's not just about shortening your podcast. It shapes your story, elevates listener experience, and keeps your content true to your 'podcast DNA'. But it's tricky to stay objective when you're deep in your own content. So. .

I'm loving the way @ApplePodcasts app showcases new eps of podcasts I follow now with individual episode artwork. If you're not already making eye-catching ep artwork, it's worth starting! The latest ep of The Third Angle, a podcast made for @PTC showcases this feature well.