Dr. Lindsey Darvin
@DrLindseyDarvin
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Assistant Professor | Syracuse University 🍊| Sport Management | @Forbes Contributor | Former NCAA Athlete/Admin/Coach | AE: @egaming_esports | 🏳️🌈
New York, USA
Joined September 2009
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Pinned Tweet
A lot of respect between Angel Reese and Caitlin Clark. Fierce competitors. They’ve made the game better.
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This is why consistent representation of
#WomenInSport
matters. I heard multiple sports broadcasters refer to the celebration of Alabama’s RB Najee Harris as the “Rapinoe.” That’s huge. That’s changing the culture.
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Preferences do not develop in isolation. It is highly difficult for folks to become fans of something they’re rarely if ever exposed to
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NCAA: we care deeply about our women’s programs
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ESPN is investing in events such as the World Axe Throwing Championship and Drone racing. Meanwhile... still waiting to see even minimal coverage increases of women’s sporting events. Ya know, something above 5%.
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This woman is Nualphan Lamsam, she largely funds the
#THA
women’s national team and employs many of the players within her company. This is women supporting women. This is incredible.
#FIFAWWC
#DareToShine
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Put NCAA womens sporting events on TV - the main channels - stop making people pay extra, on top of their cable/streaming packages to view NCAA womens events, and then claim there is no interest. Broadcast the events in exciting ways - there is a market, stop suppressing it
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Becky Hammon showing that the NBA is actually a stepping stone to a head coach position in the WNBA is a great start to 2022
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FYI: softball is more entertaining than baseball. Promote, market, invest.
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FYI: Women athletes and teams can be inspirations and role models for men and boys too
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ESPN2 is broadcasting the College Cornhole Championships tonight. So ESPN is investing in activities that have low participant numbers such as Drone Racing, Axe Throwing, and Cornhole while ALL of women’s athletics coverage hovers around 5% of content on the networks.
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ESPN is promoting the XFL like crazy. There’s zero proof (based on previous lower level pro-football leagues) the XFL is worth this type of promotion/investment. But they’re doing it, because they hope it will generate increased fandom. Just as they should do with women’s sports.
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Baby steps - swag bags are finally equitable for men and women competing in the NCAA March Madness Tournaments. It’s 2022 and there is still so much more to do, but these little steps matter
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The USWNT only out-earned the men because they won multiple FIFA World Cups and Olympic gold medals. The USWNT CBA is lower than the men’s because we exist in a biased and discriminatory society that deliberately undervalues and discourages women from obtaining their true value
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Men have been so privileged throughout sport (participation opportunities, employment/leadership, broadcasting, marketing/sponsorship investments) that many actually believe the success of mens sport is purely organic - it’s not - and privilege is invisible to those who have it
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The USWNT averaged 498,000 viewers for their She Believes Cup match against Canada and then added to that viewership number with an average of 568,000 viewers during their match against Brazil. Invest. In. Women. Athletes.
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Coaches like Dabo Swinney hide behind notions of religion as to sound empathetic to some while being very careful not to ostracize their fan base, boosters, and community. Religion is an institution, not necessarily the practice of faith
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Fans of men’s sport are currently experiencing what fans of women’s sport have been experiencing forever. No coverage.
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Play women’s sporting events consistently on national television and viewership numbers will continue to rise. Preferences do not develop in isolation
#USWNT
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HUGE: Becky Hammon is serving as the acting head coach of the San Antonio Spurs following the ejection of Gregg Popovich in the 2nd. Hammon is now officially the first woman head coach in the history of the NBA
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UConn WBB consistently having home court advantage throughout the NCAA tournament, regardless of seed, is in no way helping to grow the game. Dominance is one thing, an unfair advantage arguably aiding that dominance is a very, very different reality
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LOL Carli Lloyd pretending women athletes have ever had an opportunity to simply *shut up and play* is just so on brand and so entitled
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@blaireerskine
Women comedians are single-handedly propping up the morale of this country 🔥
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Hey
@NBCOlympics
- tell your commentators for the
#USAvsCAN
women’s
#Olympics
hockey match to stop calling the female athletes “ladies” of “young ladies” and stop talking about their boyfriends and husbands. That is all sexist coverage of
#WomenInSport
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I would like for Geno to specifically detail what it means when he “breaks” players. That is absolutely something that should not continue to be normalized across sport spaces.
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Equity of pay is not just an athlete issue in sport, and the USWNT case sheds light on the salary differences at the coaching and admin levels for those working directly with women’s programs. “Women’s” work pays less even if the person doing it is a man.
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When ESPN is calling you out for your gender inequity issues you know you’ve really hit rock bottom, NCAA.
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Over 1,000,000 combined viewers tuned in this month for two pro women’s sport events - a NWSL match and a WNBA game. The market for women’s sport exists and once access is easily available and games are promoted, viewership soars. Preferences do not develop in isolation
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Sport has always been “political” for women and girls. If you’ve never experienced this, you’re just highly privileged
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Hey, Mystics players - you just won the
#WNBA
championship, what will you do next??
“We’re heading overseas to play more basketball because we don’t make enough money in the WNBA to justify not working for the remainder of the year.”
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When a group of people considers a fertilized egg a human being, but shuts the door on refugee children, they are godless.
#NoBanNoWall
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If women’s sports leagues received the same investments, promotions, and fantasy league opportunities the XFL is privileged to receive, viewership/fandom would increase.
Preferences do not develop in isolation. You’re not born enjoying men’s sport over women’s. It’s socialized.
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“Can we specify MENS basketball when we’re talking about MENS basketball. It drives me nuts in March especially. It’s a tiny thing, but that shift in language makes it so we’re not saying men are the default.” -
@linzsports
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Unpopular opinion: women’s sport and the WNBA needs to move past Kobe Bryant. We need to move beyond the practice of obsessively praising men for accepting and promoting women’s sport. Women and girls are athletes - you don’t need a daughter to understand and appreciate that fact
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College football players aren’t the only college athletes who are missing out (or have already missed out) on their athletic season.
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Urban Meyer co-taught a college course on leadership and character.
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Flight attendant: Is there a doctor on board?
Me: Yes, but I'm not that kind of…
Flight attendant: the pilots are debating whether the lack of coverage/marketing of women’s sport is based on implicit bias and if that impacts their revenue generating ability
Me: okay I’m here
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ESPN promoted this moment in history by discussing Sabrina Ionescu on air, marketing the game, and preparing for coverage. That’s what it takes to build gender equity in sport. You make women athletes and teams visible, tell intriguing stories, and promote them consistently.
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The mandatory menstrual reporting in Florida in order to compete in a sport appears to be a direct violation of Title IX due to sex discrimination in federally funded settings. Boys do not have the same violations of privacy to compete. The federal government needs to intervene.
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Can’t wait to see Katie Sowers, assistant coach for the 49ers, serve as the first woman to coach in the
#SuperBowl
. That’s huge. Breaking down that glass wall.
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The annual salary for the USMNT head coach is at least $1.2m, which is more than double what Jill Ellis’s salary was, a World Cup winning head coach...
That’s how bad the gender pay gap is in sport. It’s bad.
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If folks think the Gonzaga v UCLA game was the best finish they’ve watched in years wait until they hear about basically every women’s final four game for the past five years
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Anyone calling for NCAA college football games to take place with no fans is morally corrupt. 18 year old Student-athletes aren’t suddenly “essential employees” simply because you’re affraid your life may have less meaning without the sport. Find another hobby for a year.
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We need to stop normalizing/praising NCAA athletes who continue playing while seriously injured and instead normalize athletes who sit out and take care of their (one and only) body - that’s a true sign of toughness, giving up something you’re so passionate about in order to heal
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Hillary Clinton was interrupted 40 times in the first 26 minutes of the debate.
#FactCheckThis
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Curious if women student-athletes understand during their recruitment and selection process that contraceptives may not remain legal in certain states they’re receiving scholarship offers. How are coaches (college, AAU, HS) handling this issue during the recruitment process?
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The NCAA must relocate their headquarters if they plan to continue to govern women student-athletes across the country. This non-profit has no business residing in a state with dangerous restrictions that directly impact half of those athletes they govern
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Thrilled to share I will be joining Syracuse University as a TT Assistant Professor in the Sport Management Dept.
@SUSportMgmt
beginning fall 2022!! I’m so grateful for my time with
@CortlandSPMG
and look forward to building off my experiences as I make this move. Go Orange! 🟠🔵
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The market for women’s sports has been suppressed for such a long time that we are only just starting to see the true revenue potential. People want to view women’s sporting events. Invest in women’s sport and you will see a return on that.
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Imagine if women athletes didn’t have to expend so much of their energy fighting for equity - men athletes don’t maintain this burden - what a gift to be able to focus solely on practicing and playing your sport, not fighting for legitimacy and ethical treatment throughout sport
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FYI: check twitter accounts for the mens & womens NCAA basketball programs. If the mens program designates their account as “(university) basketball” (no men) but the womens program has to put “women” in some manner - that distinction is likely a title IX violation
#WomenInSport
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The WBB NCAA national championship game drew 6 million viewers even though it aired at the same time as the Grammys. Promote, invest, and market women’s sport - this is the return
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Want proof of how the damaging stereotypes and biases towards women’s sports/athletes are sustained? Here’s the photo promoting that Sabrina Ionescu has been added to NBA Live Mobile - she’s in street clothes with her hair down - guess they couldn’t find an action shot for this
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Women’s sports are by far the most entertaining, exciting, and watchable content on television. For proof, see all Olympic events
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This is incredible. And it provides invaluable exposure that can help promote girls in sport. Girls can’t be what they cannot see 👀
#NHLSkillsCompetition
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NCAA: we care deeply about ALL of our women’s sports
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FYI: all people had to do to save NCAA fall sports was social distance, wear a mask, and stay in as much as possible.
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I’m loving all the “invest in women’s sports” calls, but let’s be clear: women’s sports are not in need of charity, they are an excellent display of athleticism full of exciting matchups and incredible athletes. Invest because it’s an amazing product. That’s all.
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Dear media: Football college athletes aren’t the only college athletes that exist. College football athletes aren’t the only college athletes who work hard, who have made and continue to make sacrifices. COVID-19 hasn’t solely impacted this population of college athletes
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Recognize your own inplicit sexism. Assertive, powerful, confident women and girls are not nasty, bossy, or arrogant. Women and girls are not supposed to act in ways that make you feel comfortable. If you’re uncomfortable with strong women and girls, that’s solely on you.
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Stop designating men’s sports as THE sport.
@FOXSports
It’s not “college basketball” and “women’s college basketball” - it’s “men’s college basketball” and “women’s college basketball”
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Orange theory doing more for women athletes in the past few hours than the NCAA has done for the past few decades
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Excited to see women athletes invited to the White House again
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Money talks - so when Coca Cola, one of the leading sponsors for US soccer, speaks out against the sexist critique US Soccer has made in their legal defense that women athletes are less than men athletes, this matters.
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The first woman to serve as a head coach of a USA men’s professional sports league.
Becky Hammon has now officially served as the first woman head coach in the NBA. In 2019.
#WomenInSport
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This meltdown by Saban was deemed a “teaching moment” for his unpaid athletes. Could a teacher act like this and keep their job? No. Would a woman coach be able to act like this without serious consequences? No. Thats the privilege men receive in coaching.
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Game 1 of the
#WCWS
championship series peaked at 2.2m viewers, so even though there’s the potential for huge numbers, ESPN decided to put the championship game on at 3pm EST on a Thursday - these calculated decisions actively suppress revenue, fandom, and growth of women’s sport
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Highly visible women leaders in sport are critically important. This move is huge.
That being said, organizations must move away from the phenomenon of only appointing women leaders following organizational turmoil. Women are not simply here to clean up the poor actions of men.
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As a reminder - the USWNT equal pay fight has everything to do with centuries of harmful stereotypes and ingrained socialization tactics emphasizing that women (and women athletes) are simply worth less than their men counterparts
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This is 30. All I want for my birthday is for everyone to social distance!
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Izzo just compared his psychotic break towards a student-athlete with a boss yelling at an employee at a newspaper company who didn’t do their job correctly. So wait,
@ncaa
is Izzo saying these SAs are actually employees as he attempts to validate his instability?
#MarchMadness
Tom Izzo explains why he was so mad at Aaron Henry (kind of)
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Calling all women/girl athletes: post a picture of you in action, either during a sport event or workouts. Show the media how you deserve to be depicted. Representation is key.
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But nobody cares about women’s sports, right?! Took us 3 hours to get here from NJ by public transit this morning. My dad does that commute every day and he said today was jammed.
#TickerTapeParade
#USA
#FIFAWWC
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Three women head coaches led their teams to the
#WFinalFour
And now, two women head coaches have led their teams to the National Title game - men are not “better” in the sport coach role. Hire women.
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FYI: The first-ever network to focus on female athletes, the Women's Sports Network, launched Wednesday. The Women's Sports Network is a free network featured on streaming services including Amazon’s Freevee, Tubi, FuboTV, and smart TVs
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BREAKING: California Governor plans to sign the bill allowing NCAA student-athletes to benefit off of their name, image, and likeness. AKA, a women’s softball player can now go home for the summer and run a sports camp in her name. This is a game changer.
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The issue with retaining younger generations of athletic coaches/admin has as much to do with the pay as it does the culture (not detailed here via CollegeAD). Destructive leadership, win at all costs, ethical/moral compromises are pushing passionate people out of the space
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I teach sport ethics. There’s always way too much to cover in 1 semester. Now it’s just impossible.
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Good morning to everyone except folks who think college athletes should entertain them during a global pandemic.
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ESPN does a mini segment of LLWS star Ella Brunning - great.
But, during the segment they point out how surprised they were that she kept playing after being hit by a foul ball and end by summarizing her athleticism as “Ella Enchanted” - a princess movie.
This is the problem.
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Research shows that if folks are exposed to a women’s sporting event once (TV or in-person), then they are twice as likely to watch a women’s sporting event in the future. Preferences are not developed in isolation, exposure shifts preferences
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But UCONN Womens basketball is bad for WBB. Dominance in mens sport is rewarded while people hate on legendary womens programs for making things “boring” - this is caused by...implicit sexism, maybe a little stereotyping and prejudice, resulting in opinions of role incongruity
This will be the first season since 2013 where neither Alabama nor the Patriots will win the championship
2014 - Patriots 🏆
2015 - Alabama 🏆
2016 - Patriots 🏆
2017 - Alabama 🏆
2018 - Patriots 🏆
2019 - COMBO BREAKER
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Only 2 of the 8 total USA Softball National team head coaches are women. Men do not play softball at the highest levels, if men are coaching a sport at the highest level without playing experience, certainly women can coach men at the highest levels as well.
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This is HUGE! World Rugby has become the first major sporting federation to adopt gender-neutral naming for tournaments as it was announced that the Women’s Rugby World Cup would be rebranded as the Rugby World Cup
#WomenInSport
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Hey
#Mississippi
, can liars, rapists, adulterers, burglars, murderers, and divorcees shop at your businesses? JUST CHECKING.
#discrimination
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Old White dude: women with an earned EdD or PhD aren’t “real” doctors. Remove your titles.
Women of academia:
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The reaction of the girls in this video is everything. Preferences don’t develop in isolation. Former
@RutgersWBB
guard Kathleen
Fitzpatrick showing off her athleticism for these students will likely help shape their future associations of sport and gender
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Media steakholders discriminate against women athletes, teams, & leagues. It’s that simple. ESPN posted a story about coronavirus before a story announcing the USWNT won CONCACAF tournament and qualified for the Olympics. The running videos show a mascot jumping off trampolines..
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Several ways to shut down a variety of tired arguments against the USWNT equal pay pursuit. Add to this list - socialized preferences and implicit biases enable incorrect emotional opinions regarding the worth and value of women athletes. Via:
@fmheirs
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Preferences do not develop in isolation: when a network promotes women’s sporting events and provides easy access for viewers on mainstream channels, folks tune in. It’s really that simple.
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The men athletes are fighting for pay and NIL changes (rightfully so) while women athletes are still having to fight for adequate facilities and weights. That’s the state of sport. That’s privilege - the men athletes have the time and energy to fight for NIL changes
#ncaaw
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On the anniversary of the
#19thAmendment
- granting White women (not all women) the right to vote in the USA for the first time - we need to get our history correct! So here is a very brief history of voting rights for women and minority women in the USA:
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This is true leadership. Leaders work for others - not the other way around. This is the Atlanta chief of police showing empathy, compassion, concern and most importantly - listening. This woman deserved her chance to share her anger, fear, concerns and we need to take direction.
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As a professor, I can tell you that we do not teach a radical, left, destructive ideology in higher ed. Rather, we employ methods to develop critical thinking in our students - aka assist them in establishing their own educated opinions based on credible research and discovery
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So, no, mens sport did not organically erupt into the business it is today. Preferences do not develop in isolation of investments. Mens sport has been consistently made a priority and - often - due to fear that womens sport would somehow take away monetarily from mens sport
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