We founded @DoubleLoopApp to help teams escape the feature factory & drive impact. Now we’re excited to share that we're joining @Mixpanel — a team that shares our vision. 🚀 👉Read more about our journey and why we’re joining forces with Mixpanel:

Just shipped a new iteration of marketing site. What do you think? https://t.co/hmKjn4PKih cc @tomcritchlow

At @DoubleLoopApp we're building a system with the primary purpose of keeping strategy and execution in sync; a tool for managing your business driver maps and roadmaps in one place. To get early access, signup for the waitlist: https://t.co/qN3r2A32Yd Why is it different?👇

We shipped a new @DoubleLoopApp demo video. Excited to share the product, the specific experiences of our customers, and our future vision.

Today’s companies don’t have *codified strategies*. It’s a fundamental missing layer in how businesses operate. This concept has been percolating at @DoubleLoopApp for a while, so I wanted to take a first stab at explaining... 👇

we are data-driven.

Input metrics are so critical for product teams. Yet using input metrics is so hard that most teams give up trying to use them.

We asked @sumitngupta from @DoubleLoopApp how their team uses React Flow: “It’s the majority of our core user experience." 😇 DoubleLoop help organizations understand how their work impacts their desired outcomes with React-Flow powered maps. Here's why they use it ✨ 🧵/4

Dive into this thread to see examples of frameworks and example maps you can draw inspiration from in developing an impacted-oriented strategy for your product, company, or organization.

We've synthesized what we've learned doing North Star workshops and strategy development sessions into the DoubleLoop Method. It explains how to develop an impact-oriented strategy by mapping impact drivers, placing bets, and learning from outcomes.

I am playing with @DoubleLoopApp, watching @_abhisivasailam's talk from Data Council, and polishing my course content about North Star Metrics at the same time, so I might turn into a 🌳 once the clock strikes midnight. Cheers!

From experience, I know the most painful thing for a product leader is losing stakeholder confidence. You end up in "customer reactive mode." To turn it around, u need to establish clear principles for prioritizing the right customer problems. New post: https://t.co/adkHrpQCBV

"Relentless customer focus" is insufficient. Not all customer problems are created equal. A team w/ blind customer focus solves problems that do not further their business. A team with customer focus + business orientation solves problems that lead to long-term results.

There are bad simplifications related to putting customers at the center of product building: "Being customer-focused is all you need to build a successful product." "Customer focus and revenue focus are in tension." Neither of these is true. Sorting it out w/ this 2x2:

🗝️ Unlock your team's potential! Focus on business drivers before setting goals to achieve better results with less effort. #OKRs #UnlockPotential

Breaking free from rigid structures! Discover why our approach embraces dynamic collaboration for more significant achievements. #OKRs #DynamicCollaboration

📝 Tired of laundry-list OKRs? Let's rewrite the script! Dive deep into business drivers for a strategy that sings. #OKRs #BusinessMetrics

🔄 Shift your center of gravity! Focus on understanding business driver metrics for a strategy that drives real impact and growth. Join us on this transformative journey! #Strategy #RealImpact

Love this. Making it easy to orient around Outcomes instead of Outputs is literally why @danielfschmidt and I started @DoubleLoopApp

Struggling with OKRs? Unlock a strategy that works! Align on shared business drivers for better outcomes and a more cohesive team. #OKRs #BetterResults