Mixpanel
@mixpanel
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Helping the world learn from its data with digital analytics everyone can use. Let's build. | Support: https://t.co/a4pOuaeede
San Francisco, CA
Joined April 2009
It's your choice: are you going to shape your outcomes, or let them shape you? Mixpanel gives high-performing teams the trusted foundation to drive their own growth and move with conviction. Ready to turn insights into outcomes?
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How do you actually measure the ROI of AI features? For most product teams, the answer is still… it depends. At @SproutSocial , that wasn’t good enough. This Thursday, join Blake Kurinsky, Director of Product Management at Sprout Social, as he shares how his team uses Mixpanel
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AI-powered analytics is only as good as the data you feed it 📣 It works like this: Garbage in equals garbage out (but confidently). To stop AI hallucinations, you need governance. It provides the context—definitions, ownership, and clarity—that models need to reason correctly.
mixpanel.com
Insights for digital builders
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You’re shipping features, running experiments, and tracking dashboards full of data, but still wondering: Is any of this actually moving the needle? The data is sobering: Only 10-30% of shipped features create measurable business impact. That’s the messy middle: the gap between
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It's officially here... Mixpanel MCP Server now supports EU and India projects 🌏🔥 Learn more in our changelog 👇 https://t.co/GVqyQ475U1
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Experimentation + Analytics = 🤝 Why run tests in a silo? When Mixpanel Experiments live inside your analytics, you unlock deeper insights and faster learning. ✅ Use trusted metrics (Retention, Engagement) ✅ Target cohorts you already track ✅ View session replays in context
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Wondering how exactly Session Replay helps teams make smarter decisions faster? 🤔 Hear from our own engineering, product, design, and support teams at Mixpanel on the ways they use it 👇 https://t.co/dSLTaeGVqD
mixpanel.com
Insights for digital builders
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We just shipped 3 powerful updates for Session Replay in Mixpanel 🚢 With AI Summaries, Frustration Signals, and Heatmap Comparison Mode, now you can uncover the why behind your user behavior faster than ever. Learn more about everything new in Session Replay 👇
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Momentum requires shared clarity and a trusted foundation. See how @SproutSocial accelerated their ability to align teams and make confident decisions at every level of the organization. Read their story here 👉 https://t.co/utVdAwrd4P
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Stop guessing how your initiatives impact your North Star 🤔 Mixpanel's new Metric Trees connect every goal, initiative, and metric into one clear view of growth. 🌳 Link strategy to analytics 🤝 Build team alignment 💡 Make smarter, faster decisions See how it works in this
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We believe the best decisions come from seeing the whole user journey. Our enhanced @AppsFlyer integration connects re-engagement to in-app activity, empowering teams to move from siloed data views to connected, profitable customer journey maps. 🤝 @ruparupacom Learn more
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I was struggling to fix onboarding drop-offs. Installed Mixpanel and watched a couple sessions of new users signing up for my app. The problem and solution became as clear as day. This isn't a promo for Mixpanel, but whatever you can use, just watch how users use your app.
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How do you build a data-driven culture that actually improves retention year after year? For over a decade, @popsa, one of Europe's fastest-growing AI companies, has relied on Mixpanel to do just that. We spoke with Popsa's CMO about how they use product analytics as a
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Building an AI product or feature? With our new @langfuse integration, you can now easily see how your LLM outputs tie to user-level outcomes. Joining LLM observability data with product analytics data in Mixpanel lets you answer questions like: “Are my most active users also
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The best teams align and refuse to wait. See how @SproutSocial built a shared source of truth that enables everyone to decide smarter and drive measurable outcomes with conviction. Read more about their story. 👇 https://t.co/utVdAwqFfh
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Find the sweet spot for your A/B tests with our new Sample Size Calculator 🔢 Get reliable results and make decisions with confidence. Use it for free: https://t.co/L7FZ9mHBIw
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Good governance means that everyone can confidently answer questions knowing the metrics are accurate and reliable. We see governance as a design principle woven into our product. See how our team does just that in our Q&A with Sonya Park, Jess Chaidez, and Sharan Multani. In
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Moving fast requires more than data; it demands that experimentation and decision-making be a seamless, integrated part of your workflow. The teams that win don't wait. They move. See how Step boosted direct deposits by 14% with Mixpanel Experimentation.
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Innovation shouldn't mean risk. Yet too often, teams ship features without knowing the outcome—slowing progress and creating uncertainty. Introducing Mixpanel Experimentation 2.0 with Feature Flagging! 🚀 This new end-to-end solution connects every rollout and experiment to
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