Tom Critchlow
@tomcritchlow
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Indie consultant & blogger: https://t.co/vMkkCvEDgY NEW MBA: https://t.co/xh4tW2kvln
Brooklyn
Joined May 2007
Got a little space for new advisory clients. Wanna hang? What I do:
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Libraries and data centers are both cathedrals of knowledge in their own way... https://t.co/FHBfcFODyb
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Google's Sundar Pichai on the Q3 earnings call about how AIOs, AI Mode, and traditional search could work together for users in the future. i.e. Will the system choose which model or results are shown or will people need to choose? Sundar: "You can expect Google to make things
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$1B sounds like peanuts relative to their existing search deal no? 🧐
We have a number now. It's ~$1B that Apple will pay Google for Gemini -> Apple plans to use a custom 1.2T-parameter Google Gemini model to help power the new Siri next year and will be paying Google ~$1B annually for it "Under the arrangement, Google’s Gemini model will handle
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I don't think there's a single paid newsletter I subscribe to that I wouldn't also pay for a physical edition / archive / best of printed matter
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So much opportunity left in physical media
AI personalization might be transforming the way humans connect. We’re about to enter the golden age of personal gifts. I’ve been experimenting with AI-made gifts, and I think we’re wildly underestimating how big this shift will be:
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There’s room for a very big business that actually internalized how incredibly cheap Gemini Flash is.
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👀👀👀
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This is great
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When Google starts using LLMs to evaluate sites and pages at crawl, I think we'll see one of the biggest ranking shifts we've ever seen. And I think it'll happen pretty soon. Buckle up.
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Today’s “AI search” is just a bunch of classical searches in a trench coat. That’s why 99% of “GEO” advice is just old-school SEO. But pretty soon I think Google is going to start evaluating pages using LLMs at moment of crawl. And everything will change.
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ICYMI: Overall queries and commercial queries on Search are growing Y/Y, and this growth rate actually increased in Q3, largely driven by AI Overviews and AI Mode. Great results -- huge thanks to the team for the relentless shipping and creating such awesome experiences!
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Exactly 1 year ago today, I was sitting at Google's HQ attending its "Web Creators Summit" In one ear I listened to 2 Google Search execs sitting in front of me -- they were apologizing to the 20 small & independent web publishers in the room You see, our websites' search
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Hosting a little shindig next week for audience development and media folks in NYC. Let's chat Google Discover, AI search and stuff. DM me for an invite
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I'm gonna be a judge at the @AirOpsHQ hackathon and CMO round-table this Weds in NYC. Still time to register! https://t.co/lCt2iSKPhR
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