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dirk kunze

@DirKunze

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Building what comes after communication. Impact Engineering | Traction Systems | Audience Strategy Helping good ideas reach people who’ve never heard them.

Jordan
Joined March 2007
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@DirKunze
dirk kunze
24 hours
According to the @aihw (Australian Institute of Health and Welfare) there are about 3.3 Million young people aged 15–24 in Australia. Yet @AlboMP managed to #SocialMediaBan 4.7 Million. I grew up in a socialist world. Everyday we also produced more than we planned.
pm.gov.au
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@DirKunze
dirk kunze
8 days
thats what you get when the state interferes in the market. "well meaning" is not "well done"
@7NewsMelbourne
7NEWS Melbourne
9 days
The first homebuyer scheme introduced to help young Australians enter the property market seems to have had the opposite effect. House prices are skyrocketing, especially in areas that should be more affordable. @AngeliqueOpie7
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@DirKunze
dirk kunze
17 days
Cheers from @Australia, where I am getting a head start into the new year again. 2026 will not be easy but 2025 laid a solid foundation. Looking forward means challenges, curiosity, movement, new partners, new projects and most importantly ideas that turn into something real. I
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@DirKunze
dirk kunze
8 months
ha... same with this. :)
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@DirKunze
dirk kunze
8 months
That “Boost” button? It’s not a shortcut to influence. It’s a trap. Every time you click it, you’re paying to stay inside your own echo chamber. You’re funding the illusion of reach — and losing the people who actually need to hear your message. Check my thoughts on this. It
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@DirKunze
dirk kunze
8 months
NGOs, media, civil society: Are you ready for AI-curated visibility? Google now writes answers, not just shows links. Meta’s AI learns from social signals, not just posts. That means the way causes get seen (and don’t get seen) has changed. Check what I think of Googles CEO
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@DirKunze
dirk kunze
8 months
🤦‍♂️Falsche Baustelle @fiedelseb ... Das Problem ist nicht dass es Algorithmen gibt, sondern wie sie genutzt werden. Populisten beherrschen die Spielmechanik – datengetrieben, emotional, zielgenau. Und was macht die @spdde? Redet über Verbote, statt endlich selbst Wirkung zu
logiq.media
Logiq Media develops digital solutions to the crisis that came with new media tech
@phoenix_de
phoenix
8 months
Der @spdbt-Bundestagsabgeordnete Sebastian Fiedler, @fiedelseb, sieht eine große Gefahr in den Algorithmen der Social-Media-Plattformen. Diese würden radikales Gedankengut verstärken und müssten europarechtlich verboten werden, so der Innenexperte.
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@DirKunze
dirk kunze
8 months
Check out my latest article: Aesthetic Warfare: The worst ideas will win, if compelling enough and distributed with skill. https://t.co/GL3x84nSWV via @LinkedIn
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linkedin.com
On April 28, Donald Trump issued a new executive order. On paper, it’s about “protecting citizens” and “supporting law enforcement.
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@DirKunze
dirk kunze
11 months
apperently the "Magna Carta" is stored in #FortKnox as well... lets look at that first. it may offer some serious value nowadays...
@elonmusk
Elon Musk
11 months
Who is confirming that gold wasn’t stolen from Fort Knox? Maybe it’s there, maybe it’s not. That gold is owned by the American public! We want to know if it’s still there.
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@DirKunze
dirk kunze
1 year
The current funding cuts are brutal. Here’s what cause-driven organizations must do now. Overnight funding cuts of USAID etc. are not a wake-up call. They are a cold, hard reality. The most vulnerable are already feeling the impact and the future promises even greater pressure
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@DirKunze
dirk kunze
1 year
Democratic actors need to understand that almost all of the reach they’re getting – both paid and organic – is only with the people that agree with them already. This is a new-media literacy issue. Right now there’s too much focus on our opponents cheating and manipulating.
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@DirKunze
dirk kunze
1 year
Unfortunately, there are still too many people in civil society who refuse to understand how anyone could find Trumpian ideas appealing. But Trump and his European counterparts are winning precisely because they’re appealing. That’s why their messaging works. They offer a
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@DirKunze
dirk kunze
1 year
We’ve gone so far backwards on democracy, that many think we need to shout louder to prevent further erosion. But the louder we shout in the algorithmic age, the fewer people hear us. 𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝗳𝗶𝗴𝗵𝘁 𝗶𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗮𝘁𝘁𝗹𝗲 𝗼𝗳 𝗶𝗱𝗲𝗮𝘀, 𝗮𝗻𝗱 𝗿𝗶𝗴𝗵𝘁
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@DirKunze
dirk kunze
1 year
2024 was again a whirlwind - full of challenges and excitement. I traveled the world, explored new countries, finished my degree in Singapore, lived abroad, started a business, met amazing new friends, tackled another renovation project and yet spent more time with the kids... My
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@DirKunze
dirk kunze
1 year
Fascinating and dismaying in equal measure. A pro-Russian candidate wins the first round of the Romanian election, and his victory is nullified by the establishment. This is a good article for background on voter sentiment and how digital media has transformed modern elections.
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bbc.com
Romanians are still stunned by the last-minute cancellation of the presidential election after allegations of "massive" meddling by Moscow.
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@DirKunze
dirk kunze
1 year
In business and marketing threads on LinkedIn there are long nerdy discussions, where people dig into strategy, tactics and data with real intellectual depth. Unfortunately the same level of depth just isn’t there in threads about civil society comms. When Trump won again last
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@DirKunze
dirk kunze
1 year
This is how the populists are winning. They spent the last fifteen years researching their audiences and finding out what works for them. They mapped out their maximum optimal audiences by segment (families, conservatives, religious groups, struggling working class, patriotic and
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@DirKunze
dirk kunze
1 year
One simple fact that underpins the downfall of democracy: Comms departments measure success by the number of likes and engagements they get. And the easiest people to get likes from are the people that like you already.
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