Dr Dave Chaffey
@DaveChaffey
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Digital Marketing Strategist and author. I love sharing the latest #DigitalMarketing innovations and tips - but more active on LinkedIn...
United Kingdom
Joined September 2008
How does your use of AI for marketing compare to other businesses? To find out please take our FutureofMarketing survey with @tfm_event
https://t.co/gnjhiGBxxa This year, we're asking more in-depth questions on how businesses are using #GenAI.
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I'm excited to share that I'll be at Technology for Marketing on 27-28 September 2023 at ExCel London, the UK's leading MarTech event, and I want you to be there too! 🚀 SECURE YOUR FREE TICKET NOW! https://t.co/vAo0MAuSg5
#tfm2023 #technologyformarketing2023 #marketing
invt.io
Register now
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I designed our 'Marketing Wheel' as a sense check of whether your business is using the best mix of #martech to support your #digitalmarketingstrategy and #digitalmarketingoptimization . We have updated it regularly since we created and will be refreshing it in 2022
In case you missed it... Looking for marketing tools to boost your reach? Check out our Dr. Dave Chaffey's recommended free marketing tools that every hands-on marketer should use -> https://t.co/C6x0Ew59Bc
#DigitalMarketing #MarketingTools #MarketingStrategy
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And I thought SaaS was competitive already
So many good things in this article. But one stat worth highlighting: 10,000 SaaS companies in 2010 185,000 SaaS companies in 2021 1,000,000 SaaS companies projected in 2030 Ecosystems and integrations are the software industry.
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Thanks to The Chartered Institute of Marketing for inviting me to discuss how to develop and integrate digital marketing skills into a business on their latest podcast:
As a digital marketer, how do you balance in-depth knowledge with an integrated marketing mindset? Listen to our latest podcast to find out: https://t.co/paNm5TtSF2
#marketingpodcast #businesspodcast #marketing
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Looking forward to chatting with Adam Oldfield tomorrow in our #emailmarketing webinar - we're using a discussion format to recommend techniques to improve impact and response.
Tomorrow: 25 February, 11.30 am (GMT), our Co-founder Dave Chaffey hosts Adam Oldfield, Managing Director, @force24uk for a free #EmailMarketing masterclass. Book your place -> https://t.co/hn0oVAScBA
#Email #DigitalMarketing #MarketingROI #EmailStrategy #EmailTactics
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Thanks Douglas - due its annual update soon, but categories fixed for stack audits
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Conversion benchmarks by retail sector including Adobe Digital Index 2020 report into consumer electronics that compares conversion to these other sector #Conversion #Digital #Retail #KPI #OnlineMarketing via @DaveChaffey @SmartInsights
https://t.co/o7pAiPbhAE
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The #GlobalSocialMediaAwards entry deadline is this Friday, February 5! Submit your #social entries here to be in the chance of #winning before it’s too late! https://t.co/8se1GJ0zsX
#SocialMedia
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Registrations now open for our Digital Trends Summit 2021: Webinars focussing on the digital marketing year ahead. Register now -> https://t.co/fgW4CnxQpn
#DigitalTrends #DigitalMarketing #MarketingTrends #MarketingTraining #OnlineMarketingEvent
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This year I'm judging the inaugural #GlobalSocialMediaAwards! Complete your entries before the deadline on February 5 and use the discount code ‘JUDGE10’ to get 10% off! Early bird close: January 29, 2021 https://t.co/DJ7cXCmAhp
globalsocialmediaawards.com
Download the Global Social Media Awards entry form by filling out your full name, email and company name in this secure form.
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With many facing this, it's good to see how it may turn out for the best - and some good advice here on how to prosper
12 months ago I was made redundant. Decided to go freelance. Since then I: 💰 Earned over twice as much (3x this month) ⏲️ Worked 20% fewer hours (more time for fun & family) 😁 Feel so much happier and less stressed Here’s what I’ve learned & what’s worked for me 👇
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Just recorded my session on B2B Marketing trends for #B2Bvirtual20 next week - I'm speaking AM on 18th
📣 KEYNOTE SPEAKER ANNOUNCEMENT 📣 Dave Chaffey, the co-founder and content director of Smart Insights, will be joining us at #B2Bvirtual20🙌 His session will explore the latest news on the B2B Marketing industry❗️ Don't miss it and register FREE now ➡️ https://t.co/6nnYqivpPk
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Microsoft announces a free analytics tool that shows exactly what users are doing on your site while respecting their privacy. https://t.co/2hbhzq0b1U via @martinibuster, @sejournal
searchenginejournal.com
Get to know Microsoft Clarity, a website analytics program that can help publishers improve sales and user experience.
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Dr. Dave Chaffey compares different versions of the Gartner Hype Cycle to highlight the adoption of #MarketingTechnology now updated for 2021 -> https://t.co/OyCKCKPIsd
#GartnerHypeCycle #HypeCycle #MarTech #TechnologyAdoption #2021MarketingTrends #2021DigitalMarketingTrends
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Recognizing the success factors is the first step toward unlocking the full potential of integrated, multichannel marketing. Try our RACE Practical Digital Strategy Learning Path -> https://t.co/GiP1ZIl8n7
#DigitalMarketingStrategy #MultichannelMarketing
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In this A/B SEO split test, bringing hidden content out of tabs/accordions led to 12% increase in traffic ↗️📈 How this test is helpful: - SUGGESTS you may want to test your own hidden content - DOES NOT prove Google's algorithm biases tabbed content https://t.co/OJU4IqQI1s
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I'd appreciate it if you're able to share your experiences of DMO, plus you'll get a free copy of our report - last call today!
Can you help? We're looking for marketers to share their experiences of optimization with us in a simple survey. Head to the link to take part -> https://t.co/xUeTHp2giC
#DigitalMarketing #SmartInsights #Marketing2020 #Optimization
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Join Dave Chaffey at 12:30 today for our next F2F session and hear him discuss optimising B2B conversion funnels. You can register for free here 👉🏼 https://t.co/zbMLWmIh0c
#B2B #Marketing
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Interested in RACE planning for #digitalmarketingstrategy ? I have a new webinar plus new template we're discussing here
Join our free webinar on the 17th June with Dr. Dave Chaffey, exploring Digital Transformation. Sign up for free now -> https://t.co/0CVreng36P
#DigitalMarketingTraining #SmartInsights #DigitalMarketing #MarketingStrategy #DigitalTransformation #DigitalStrategy #Webinar
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