
Criterion Global: International Media Buying
@CriterionGlobal
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The leading independent, international media buying experts to global brands & in-house media teams. Tweets on #paidmedia #advertising and #globalexpansion
MIA + NYC + SGP + TOK
Joined February 2009
RT @pearlmedia: Experience the thrill of LIV Golf in Nashville this weekend from June 21-23! Donāt miss a swing and catch our billboards onā¦.
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RT @FestivalOfMedia: Highly Commended for Best Campaign Led by an Independent Agency has been won by @CriterionGlobal USA for How Nizuc Wonā¦.
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"The third-party cookieās exit makes the withdrawal from Afghanistan and Vietnam look orderly." .- from today's Rebooting by @bmorrissey Agree/Disagree?.
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Muchas gracias to the judges at @FestivalOfMedia for LATAM recognition of our work for California Table Grapes through emerging #retailmedia. ššš„.
A Gold trophy is on its way to the @CriterionGlobal Miami office for Best Independent Agency Campaign for their From Vine to Victory: $27.5m in Grape Gains via Emerging Retail Media campaign #FOMLA23
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RT @FestivalOfMedia: A Gold trophy is on its way to the @CriterionGlobal Miami office for Best Independent Agency Campaign for their From Vā¦.
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Helping brilliant brands sharpen new customer acquisition on 4 continents isn't easy. But brilliant partners make it possible. We have some amazing new web work launching soon, with infinite thanks to Gregor and team at @DesignZite. If you need nimble lead capture, DM them! š.
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RT @FestivalOfMedia: The Winner of the Best Launch or Relaunch category is @CriterionGlobal as they impressed the jury panel most with theiā¦.
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RT @FestivalOfMedia: The Best Campaign Led by an Independent Agency saw @CriterionGlobal win another gold for Launching Europe's Fastest Grā¦.
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In 1964 Marshall McLuhan said, āThe medium is the message,ā noting that in the Greek myth, Narcissus fell in love not with himself, but with the *image* of himself" (@arthurbrooks in The Atlantic). How much of media monetization is based on this economy of vanity?.
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RT @annaadastra: More than half of DTC brands have experienced a sizeable ad performance drop after the ATT privacy changes (with 31% not eā¦.
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The most poignant commentary on branding 2010-2020 weāve encountered: Welcome to Your Bland New World of Consumer Capitalism ā¦.@benschottā©
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Cheers to Jif x GIPHY,.The collaboration that's been at least a decade coming. (and yes, it's pronounced "Jif".). #gif #collaboration #giphy #jif #CPG
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RT @TurnerNovak: Panera launches $9/mo unlimited coffee subscription. - Includes feee milk; also covers iced coffee, and tea.- In tests atā¦.
businessinsider.com
Subscribers in test markets visited Panera almost every other day, and many of those customers purchased food during their visits.
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A 1/1/2020 letter of recommendation: .We've just kicked off 2020 using Tokimeki-Unfollow, a tool by @tarngerine to #konmari Twitter accounts. Delighted to kick off the new year with a trimmer feed of #mediaindustry conversations.
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RT @Chronotope: People are writing long think-pieces trying to figure out wtf happened this decade. I can explain the whole decade in two pā¦.
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RT @loebnyc: Congrats to @CSQMag Visionary Award winners! CSQ hosted a truly motivating and exciting event. We loved @RealByronAllen's acceā¦.
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RT @Georgetown: Is #Santa breaking IP law? @georgetownlaw professor Neel Sukhatme talks about the possible licensing violations going on atā¦.
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