Channel Maven Team
@ChannelMaven
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#ChannelMarketing agency specializing in #PartnerMarketing, #DemandGeneration & #Communications. Part of the @360insights family. Founder: @HeatherMargolis
United States
Joined March 2009
Despite 75% of GTM execs having #AI access, only 29% fully utilize it. Are you one of them? Don't miss out! Consider how to boost your marketing with AI for content, leads, and more: #ContentMarketing #GoToMarketStrategies #ChannelMaven
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Read our research to learn why you should use AI for your GTM strategy, and how you can start implementing it!
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B2B purchasing has evolved, with today's buyers preferring to remain anonymous or deciding in groups, often skipping sales interactions entirely. @Forbes explains why marketers struggle with this shift, including 3 silo-based challenges impeding success:
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According to Forrester, 75% of B2B marketers say that buyers are taking longer to commit to a purchase compared to a year ago.
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As John Cleese says, creativity is a way of operating, not just talent. So, how do you use creative thinking in your marketing? Check out @Inc's 'CHOICE' method for tips on adding humanism & interest to your strategy for greater appeal! …
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This framework can elevate your small-business marketing strategy, and drive engagement, loyalty, and meaningful connections with your audience.
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Stuck in marketing autopilot? @Entrepreneur highlights pitfalls, like never asking customers why they chose you over your competitors. Discover how to navigate these blind spots and revitalize your strategy. Read more: #ChannelMaven #MarketingStrategy
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Here are a few common pitfalls business owners encounter when creating a marketing strategy — and how to address them.
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Ready to level up your #partnerships with the power of marketing? Tune into this #CMCPodcast with @AkilahMurrell and Brian Johnson from @Siemens Learn how to enable partners to reach their full potential through listening, education, and enablement:
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#AI is reshaping customer experiences, but at what cost to trust? @MarTech breaks down the importance of deliberate AI use in preserving customer faith. Learn the strategies that make a difference. #ChannelMaven #CustomerTrust #CX
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With AI everywhere, suspicion is on the rise. A company’s reputation plays an increasingly important role, so how do you avoid damaging it?
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Studies show companies focusing on marketing for growth are 2x more likely to increase revenue. Yet, many CEOs overlook this potential. @HarvardBiz shares 3 ways to reboot and align initiatives for success: #ChannelMaven #MarketingStrategy
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Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view bra
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Future-proof your marketing with an #intergenerational approach! @HarvardBiz shows how to make your brand ageless and resonate with different age groups through shared values. Learn how to widen your reach and foster #brandloyalty. #ChannelMaven
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Demographics suggest that Americans over the age of 60 will soon become a larger consumer group in terms of income than 20-to-34-year-olds, yet companies still position their brands as if the bulk of
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Planning a #partnerevent? Ensure your partners attend with a catchy confirmation email! It's your chance to share details and remind them of what's in store. @HubSpot provides a playbook for creating a personal & engaging message. …
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Looking to be the vendor everyone wants to do business with? It starts by crafting unforgettable #partnerprograms. Join @HeatherMargolis @360insights experts on Mar 27th and gain strategies for building #partnermindshare. #ChannelMaven #ChannelStrategy
360insights.com
Gain partner mindshare, show them how to grow their business with you, and don’t just hope to survive in 2024, but thrive.
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Ever been dazzled by someone's online charisma and #authenticity and wondered how they do it? Spoiler alert—their secret to success is their magnetic personal brand! Our blog shares five tips to help you craft a #personalbrand that truly connects.
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The Power of You - Steps to Develop Your Compelling Personal Brand
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In a content rut? It's time to shake it up with a content gap analysis! Outrank presents three distinct evaluations, complete with steps to spot any gaps. Read more: #ContentGapAnalysis #ContentMarketing #ChannelMaven
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Feeling stuck in maximizing #event content value like 63% of marketers? No worries! @Forrester shares how tech, especially #AI, can help conquer your biggest event hurdles. Learn how to boost ROI and amplify value before, during, …
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Marketers struggle with long-standing event related challenges and must embrace AI to maximize B2B event success.
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Celebrating #IWD2024 with our amazing women at Channel Maven who live the #InspireInclusion theme every day! Their unique voices champion inclusion daily. Discover their stories in our latest blog post! #DEIB
https://t.co/VmIeecWBxM
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Vegas bound for #ChannelPartnersExpo? Let's connect at @360insights' networking cocktail reception on Mar 12th, 7-10 PM. DM @HeatherMargolis on LinkedIn to RSVP! Can't wait to see you there! @jennannreed @BradRolfe @akilahmurrell
360insights.com
Join us for a networking cocktail reception!
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Are you ready for it? 🎵 Your Channel Marketing Expert Era Awaits! @lmwalsh_CN and @MadelineFrank share seven smart business lessons from Taylor Swift for partners and vendors alike: #ChannelMarketing #TaylorSwift #ChannelMaven
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Taylor Swift is more than a pop star, she’s a meteoric businesswoman and entrepreneur. Businesses and individuals are studying her methods and models to apply to their own ventures. And she’s wort
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Ever imagined how Dale Carnegie's wisdom could revolutionize your #prospecting approach? Picture leveraging FOMO to pique product interest. That's just a glimpse! @Cience breaks down how to leverage strategies from this novel to generate quality new leads.
cience.com
How 88-year-old prospecting tips from, 'How to Win Friends and Influence People' are more relevant than ever. In the high-stakes game of sales prospecting in 2024, the landscape is tougher than ever....
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Struggles with #personalbranding may seem daunting, but you're not alone! In this #CMCPodcast @AkilahMurrell and @TheJuanitaColey, CEO of Solid Rock Consulting, unpack how to leverage your unique traits to fulfill your purpose.
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Discover the untapped potential of #customertestimonials! @SmarterMSP shares strategies to help you gather these valuable endorsements, including why you should tap on the shoulders of your helpdesk team for help. #CustomerFeedback #ChannelMaven
smartermsp.com
Being asked for a testimonial for your MSP business can be seen as an onerous task by a customer. The key is to frame it correctly.
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Embrace #authenticity! Concealing your true self isn't fooling anyone, especially partners! In this #ChannelCheers, join @BradRolfe and learn how to put your genuine foot forward. Bonus: A Spicy Jalapeno Mule awaits! #ChannelMaven
https://t.co/QubTg0Eu6G
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