CALLUM
@Callumlitt
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Co-founder @timetosurge_ | we build systems that scale web3 brands
Joined April 2025
To put the below post into perspective we’ve been working with a client of ours for 8 months. Yes 8 months, not a random 4 week push. - Redefining brand positioning and tone. - Repurposing affiliate budget for a much better ROI. - Ramping up marketing efforts across multiple.
Things are heating up fast. How positioned are you from a marketing standpoint?. If you’re not already full steam ahead, you need to stop sitting on your hands and start. The companies that are going to win started positioning themselves accordingly months ago . Don’t get left.
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Things are heating up fast. How positioned are you from a marketing standpoint?. If you’re not already full steam ahead, you need to stop sitting on your hands and start. The companies that are going to win started positioning themselves accordingly months ago . Don’t get left.
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Generate videos in just a few seconds. Try Grok Imagine, free for a limited time.
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Micro creators really are the alpha. We’ve just wrapped up another creator campaign that generated 133k impressions at a $7 CPM. For context, your average KOL is charging between $100–$300 CPM. The ROI difference speaks for itself.
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Soon 🛩️ . Don’t Sleap on this one.
CALLING ALL JET-SETTERS ✈️. Get ready for travel-themed utility. The Sleap City Drop is coming soon, exclusively on @opensea. • Mint your own city.• Unlock rewards & special perks.• Redeem points for select trips and experiences. Stay tuned.
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Every cycle it’s the same. Founders chasing shiny objects, projects blowing huge budgets on KOLs and chasing attention. Meanwhile, the projects that winning are; . - Building with intent.- Leveraging micro creators who actually care about the product.- Testing, pivoting,.
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Couldn’t agree more with Clemente here. This is exactly what we’ve built with our Creator Club. Curated, targeted, and specific campaigns with around 50 creators. All backed by a constant feedback loop on the projects, the club, and how we can keep adding value to each other.
If you need to pay KOLs to announce you're giving away $100k in rewards to top yappers. Doesn't that take away the entire purpose of InfoFi??. The truth is that 99%+ of "partnered content" sucks. And having 1,000 people making mediocre content about you isn't going to solve this.
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I’ve never understood why some teams hire a CMO or agency, then fight every idea they bring. Marketing isn’t a checklist, It’s an experiment . There’s no one size fits all approach. If you’re micromanaging and afraid to try new things, you’re ngmi. Founders who stay open, value.
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If you’re constantly reminding everyone how much you work. It usually indicates that you don’t work a lot 😀.
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Provide consistent value > Get undeniably good at what you do > Reap the rewards. It really is that simple.
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RT @mitchlees: 2 weeks working w/ @sleap_io . - Profile visits up 653%.- Replies up 333%.- Reposts up 297%.- Bookmarks up 693%. yes, these….
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I genuinely believe a lot of people aren’t where they want to be because they think certain jobs are beneath them. But until you can afford to delegate or build a team, those jobs fall on your lap. The truth is, it’s often the low IQ, unglamorous tasks that set you apart. Most.
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Want more attention? Make it about them. Most founders make the mistake of talking about their product…. Their roadmap, their tech, their milestones. But people don’t care about you, they care about themselves. If you want attention, make it easy for them to see:. - What’s in.
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Gm,. Just got back from a 4D scan with the mrs this morning. Technology is wild, you can already see exactly what the little fella’s going to look like. More life 🙏🏼.
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In the real world, brands carry more weight than personal brands. But in Web3, it’s the opposite, personal brands dominate brand accounts on X. At @timetosurge_, we have a 50K+ follower account. Yet the majority of our inbound business comes from personal accounts on X and.
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There’s no better feedback loop than from the direct source of your community/user base. Consistently provide value and you’ll receive it back 10 fold.
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People take exposure in Web3 for granted. With the right tactics, you can generate 500K+ impressions from a simple campaign. To put that in perspective, @AlexHormozi announced his new book launch two weeks ago and his pinned post generated 185K impressions. Meanwhile, certain.
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RT @mitchlees: circa 10x average engagement growth in under two weeks - driven by strategic, targeted campaigns. big partnerships + even bi….
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Building a successful business in Web3 requires you to stay focused on the goal. It’s easy to get distracted by all the new shiny things popping up every week. If you’re a creator, by all means, test every new product and chase the trends. But if you want to build something.
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