Professor Charley T | The Facebook Ads Guy
@CTtheDisrupter
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Meta Top 100 Advertiser | Creator of the Meta MBA Program | Inventor of the 3:2:2 Method, PSM and 4Pi - Godfather of Broad
Atwater Village, CA
Joined July 2020
Shout out to @jordantwestecom & @iamshackelford & @jordanhaswings This was fun... here are my post-mortem thoughts and links to the evidence I provided for anyone to review on their own *yes its more than an out of context screenshot, because business isn't as simple as Ad
The Great Meta Creative Volume Debate - Jordan Menard Vs Prof. Charley T - Meta Ads Cage Match
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Can I also just say Folks who took the time to just spam my comments Thanx for all the hate That CTC crew just throwing their collective SDE in my algo really helped with reach I get it You all loved watching someone have the balls to debate me And yes your man got PWNED
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If Elon Musk gave everyone on earth $1B He’d still be the richest man in history
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It’s so interesting to me how many people now exclusively trust Meta at their word being gospel and “the only way” to operate an account Especially from the folks who for years have spoken so openly about hacking the machine It’s almost like an example of opportunistic
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Love to see these threads with some of my fave ads geniuses @IMJustinBrooke and @CTtheDisrupter
LOVE THIS and so much great information And important context here Excellently put Well thought out and respectfully presented
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LOVE THIS and so much great information And important context here Excellently put Well thought out and respectfully presented
20yrs doing ads and at some of the highest levels. I can 100% confidently say that more creative absolutely DOES NOT always equal better results. Have been watching this @CTtheDisrupter vs @jordanhaswings debate unfold from afar. What many are forgetting is that they might be
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Do you need to run 10k ads? Coming to YouTube on Monday Can Jordan Prove the ONLY way to scale to $100k a day with 10k ads You be the judge
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Life after you delete fancy attribution software and track all your metrics in a google sheet
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YouTube on Monday 2 men enter *well 4 and 1 man wins?
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Grok says Jordan lost maybe we should feed the transcription into all LLMs and see if anyone gives him a W
@CTtheDisrupter @MolchanovHQ @jordantwestecom @jordanhaswings Based on debate summaries and X reactions, Jordan provided evidence of scaling via high creative volume but didn't share direct profitability metrics (e.g., ROAS) or prove it's the only method. He succeeded in showing a viable approach with data, but not all criteria. Community
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What if we just made it a regular show Charley vs. the Bros And it’s just me debating a new “alphabro” every week Jordan crashed and burned on all counts Happy to take on all challengers I’ll keep it actionable, and informative and helpful And I’ll be respectful regardless
A simple accounting… after a day The Resolution was “The ONLY WAY to Scale to $100k a day is with Creative Diversity and Volume” Stipulations: Needs to be profitable Must run 20 new concepts a week Must spend $100k+ daily I showed how to scale ad spend regardless of volume
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A simple accounting… after a day The Resolution was “The ONLY WAY to Scale to $100k a day is with Creative Diversity and Volume” Stipulations: Needs to be profitable Must run 20 new concepts a week Must spend $100k+ daily I showed how to scale ad spend regardless of volume
The Great Meta Creative Volume Debate - Jordan Menard Vs Prof. Charley T - Meta Ads Cage Match
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I love how many COACHES that don’t run their ads to help fill their funnel to sell teaching ads And they use my students Same for the info space It was WILD to me to see so many folks using what I teach to sell folks what I have proven doesn’t work But hey Make that money!
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For the record I have always talked really fucking fast And struggle with keeping my vernacular or complexity of conversation simple
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I explained two ways to do it without more volume And why that worked Citing multiple empirical data sources He didn’t prove more volume is why the business got there And showed 1 example of observational data without tying it to the argument Open and Shut case
VOTE NOW The great creative ad debate... The Resolution: “Resolved: The only way to scale to six figures per day in ad spend on Meta profitably is with high volume of diverse creative.”
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LFG 😍😍😍
The Great Meta Creative Volume Debate - Jordan Menard Vs Prof. Charley T - Meta Ads Cage Match
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2 of us are here @jordanhaswings … Don’t ghost again please?!
🥊 It’s finally happening! Two of the most outspoken heavy hitters in the Facebook Ads game are stepping into the same ring. 🔥 Jordan Menard vs Prof. Charley Tichenor 🔥 Years of Twitter jabs… now settled live on stage. 🗓 Friday · October 17 · 12 PM PST 🎙 Moderated by
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It's wild The comment section of my YouTube channel and all my mentions on Twitter are flooded with folks trying to make their 1st million talking a ton of shit to me And my DM's are full of folks who would do 1 million a month or even 1 million a week that are really excited
🥊 It’s finally happening! Two of the most outspoken heavy hitters in the Facebook Ads game are stepping into the same ring. 🔥 Jordan Menard vs Prof. Charley Tichenor 🔥 Years of Twitter jabs… now settled live on stage. 🗓 Friday · October 17 · 12 PM PST 🎙 Moderated by
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🥊 It’s finally happening! Two of the most outspoken heavy hitters in the Facebook Ads game are stepping into the same ring. 🔥 Jordan Menard vs Prof. Charley Tichenor 🔥 Years of Twitter jabs… now settled live on stage. 🗓 Friday · October 17 · 12 PM PST 🎙 Moderated by
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You know what it is…. Black and Yellow Black and Yellow Black and Yellow Black and Yellow
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