It costs ~0.003 cents to send a countdown timer for your sale in an email. For smaller brands, it's about 0.009 cents per countdown timer. All the countdown timer apps have dozens of templates you can use, and a simple html snipped you can copy right into klaviyo. It couldn't

If your brand got impacted by the AWS outage, send an email to everyone who visited the site in the last 72 hours and give them an AWS20 discount code. For your VIPs, send them a BEZOS30 discount code. Have fun with the copy.

Today's revelation: The entire Shopify ecoystem is reliant on AWS and we are one "oopsie" away from a huge BFCM meltdown Back to building I guess 😅

There's a small cohort of DTC brands running at 0-5% margin making a solid living off of credit card cash back & travel points.

It's crazy how many meat subscription DTC brands there are in the US winning.

Want to get better at retention in just 3 minutes a week? Join thousands of DTC marketers reading my weekly email marketing newsletter. Campaign ideas, flow strategy, segmentation tips & so much more. https://t.co/wReaGa943k

DTC founders when someone brings up credit card points at the family gathering

Me after getting my 5th "no tricks just treats" email from a DTC brand

When someone tells me email marketing doesn't work for their brand

Here you go:

New paperboy just dropped I shared 10 examples of modules you can steal for your BFCM sales and an overall approach to clear communication that maximizes sales throughout the holidays. Link below (100% free) 👇🏼👇🏼

Want to get better at retention in just 3 minutes a week? Join thousands of DTC marketers reading my weekly email marketing newsletter. Campaign ideas, flow strategy, segmentation tips & so much more. https://t.co/wReaGa943k

Happy gifting season to all those who celebrate. Module Inspo: Gifting spend categories source: Rebecca Minkoff email

Life after you delete fancy attribution software and track all your metrics in a google sheet

BFCM sale inspo

Great email inspo to stand out in the holidays: What to wear based on weather If you're not following Cadets' emails you're falling behind

The only person who can solve ecommerce inventory bookkeeping

This is growth marketing

While you're stressing about whether to start holiday marketing in the first week of November, Dr Squatch is eating up your customers' gifting budget in mid October Check out their home page & landing page as there's a ton of best practices in play for capturing gift buyers

Most bigger DTC brands we work with struggle with finding a good dev shop. Having a full time dev doesn't make sense, and relying on a freelancer is too risky. Gap I'm seeing: reliable fast execution. Brands willing to pay $$$ to get this done. If this is you drop your site