Greg hit up SEO Week NYC and grabbed the hottest tips from some of the smartest folks in SEO. Check it out in the newest episode of #LocalSearchTuesdays. https://t.co/G0coXUFjih

.@BinksDoesSEO on stage now with an eye-catching title - F$%@ Traffic: Prioritizing Conversions Over Vanity Metrics #seoweek

Early bird ticket pricing for #SEOWeek expires on 1/31. So, get your tickets! 👉🏾 https://t.co/S45cINcGOk Did I mention that the SEO Week lineup is stellar...maybe even interstellar? 🤔 Probably because time will move differently inside our venue than it will in the outside

Super excited to be speaking at #BrightonSEO at 1:20 pm on Track 1. Quick Request: if you’re joining my session, please snap pics! They’re for my parents who are very eager to see them haha! See y’all soon!

Thank you again to @techseowomen for a great conference! Shoutout to @BinksDoesSEO, @krystal_taing, @purnavirji, @samtorresatl, @natasha_bd, and all the other wonderful speakers for their thoughtful insights! https://t.co/YrTG6cEMe4

😂😂 thanks for this, Bianca! And best of luck and big hugs to all the presenters and attendees at @techseowomen Philly today! There in spirit, love y’all 💙💙💙

What if your brand doesn’t have high enough search volume to justify competitor comparison content? Try “High-MSV Competitor A vs. High-MSV Competitor B vs. your brand” to add yourself into a conversation with established demand. @BinksDoesSEO #WTSFest

Thank you to our Analyse speakers! @BinksDoesSEO @krystal_taing and the wonderful Jamie!

Let's stay ahead in the SERP Wars™ by applying some of Marie Kondo's tidying-up principles! #SEO #OctoberCoreUpdate #MarieKondo

Additionally, you may need to evaluate your content strategy and consider pruning or eliminating topics/topic clusters that are deemed irrelevant. But do so thoughtfully and strategically, ensuring you're not just impulsively removing content!

3️⃣ Do you have subject matter experts on your team who can provide unique perspectives based on their firsthand experience with the topic you're covering? 💡 4️⃣ Is there solid reason to believe that this type of content will result in high-quality leads/signups? 💰

Here are some questions to consider (not an exhaustive list): 1️⃣ Is the content you're creating even relevant to your company's expertise or the products you sell? 🤔 2️⃣ Will publishing this content help prove that you're consistent and knowledgeable in your niche? 📚

So, what does this mean for you? It means that, especially for larger publishing sites, it's crucial to be more selective and discerning (dare I say vigilant?) when it comes to the content you publish/invest in.

Now, I know that this isn't an exactly groundbreaking observation, as it's always been recommended by Google to stay within your niche. However, I believe that the consequences of not following this best practice are becoming (much) more grave.

Google has been rolling out a series of updates, causing a notable impact on the SERPs. Based on my own (albeit early) SERP analysis and the observations of other SEOs, it's becoming increasingly clear that websites with a strong focus on domain expertise are the ones winning.

Fun Fact: I've never watched an episode of Netflix's "Tidying up with Marie Kondo". Okay, maybe not the most exciting fact, BUT hear me out – there's something SEOs can learn from Marie Kondo's tidying-up methods. (Thread)

As the saying goes: It works until it doesn't.

Alright #twitterseo, that's the end of this short thread. Have any tools you think others should know about? Feel free to drop a rec :)

3️⃣ Make Stories Google Web Stories is a new(isj) type of amp content that reached a 100k-made-per-day milestone back in June. Make Stories can allow your team to create and test out this content format without the need of a developer or web designer! https://t.co/uhqZIfahrW