Ben Billups
@BenBillups
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the name's email, james email
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Joined November 2023
A customer called and dropped a bombshell. "We just closed 9 six figure deals from leads you generated 10 months ago." I asked the obvious: "Did you change the content or the offer?" Nope. They just kept nurturing. They just kept sending newsletters. They immediately
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i don't care if you're a Microsoft Teams user just don't do it in front of me
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Most B2B CEOs could 10x their go-to-market efforts. More emails. More calls. More everything. But they're scared someone will complain.
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can we please stop throwing random chat interfaces on top of perfectly good products nOw YoU cAn AsK cHaT wHeRe Is ThE sEtTiNgS mEnU saas is so lazy right now
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Marketers call me the technical guy Developers call me the marketing guy I think that makes me the product guy
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what AI still doesn't know is architecture and security if you want to make Calendly to compete with Calendly at scale, you need real devs if you want to make Calendly to cancel your Calendly subscription, vibe code it (use env variables, don't publish to a public repo)
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Things YC taught a generation of founders to worship: • TAM slides • Demo Day theater • 'Default alive' • Burning $2M to find product-market fit • Calling a $500K ARR business "not worth their time" Things that actually matter: • Margins • Retention • A product people
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there's no moat in prompts. i don't gate-keep my prompts. if you want my prompts i will send them to you.
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He aikido flicked WW2 at the age of 5 He sent astronauts to the moon with a seoi nage at 29 He roundhouse kicked the Berlin Wall at 49 He clinched the internet at 60 He karate chopped covid at 80 RIP legend
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💡Most newsletter operators don't know their real list size. Not the subscriber count. The “engaged” subscriber count. Those are very different numbers. One is vanity. One is revenue.
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Adding this to the 2029 feature roadmap for Breaker We're jealous
Heading 4 is finally here 😤 The years of “just bold the text and pretend” are over. Rolling out now.
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In honour of the closure of the metaverse, I would like to re-up one of the worst videos ever recorded.
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how it feels when your smart candle sends you an updated privacy policy email
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@Will_McKelvey Gmail trained on my behavior. My behavior is ignoring important emails. The model is working perfectly.
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Breaker just passed on acquiring another AI-powered ESP. Here's why: - Breaker is very carefully crafted as a distribution engine with an infrastructure moat -- it makes our product differentiated and inherently valuable. - The ESP we considered acquiring was an AI prompt
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Organize one level too deep and you're disorganized again. Just enough, even a little less than you may think is optimal, is usually the sweet spot.
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