Barb
@BarbAudiences
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Barb is the industry’s standard for understanding what people watch across all platforms and devices.
London
Joined April 2014
We've launched the first set of overnight commercial spot ratings in beta, working with @Clearcast and Adsignal. Read more: https://t.co/sTDfmeSGHu
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We have appointed RSMB to build a single interface for Advanced Campaign Hub and CFlight. Read more here: https://t.co/fdi1K0c2Fh
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Today we announced a landmark initiative to expand our measurement of the @YouTube content that people watch on TV sets. Read more here: https://t.co/JYCVSdpAVC
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We have appointed @Media_Sense and @SnowflakeDB for the new Barb Data Hub. Read more here: https://t.co/EjTaNLQHLO
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Luca Vannini, Head of Campaign Audiences at @BarbAudiences, spoke to @TVBEurope about how we are working to report the ad tiers on the streaming services:
tvbeurope.com
TVBEurope meets Luca Vannini, head of campaign audiences at Barb, to find out how the company is adapting to the rise of advertising tiers on the major streaming platforms
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We've released the SVOD subscriptions data from our Establishment Survey for Q4 2024. Find out more here: https://t.co/xSPsddN8sp
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Today we've announced the launch of the prototype phase of Barb Panel Plus. Find out more here: https://t.co/AML8LSjob9
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'What’s occurring in the world of #TV viewing? Everything is changing, but it’s also not. And the speed at which that change is happening is uneven.' Doug Whelpdale, head of insight at @BarbAudiences, on TV viewing https://t.co/f6jCTS6Zn0
mediacat.uk
Everything is changing in TV viewing, but also it's not
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Join Barb's @DougWhelpdale at VOD Professional OTT Question Time Live 2025 on January 28th at 8:30am at The British Muesum London. Discussing 'Embracing Future Audiences' to explore actionable strategies for bridging the gap. https://t.co/4YCtnmSTTz
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In this latest What People Watch video, Douglas Whelpdale, Head of Insight at Barb delves into Christmas TV viewing and how TV viewing data analysis needs to look beyond just overnight and 7-day ratings. Watch below. 👇 📺 📊 https://t.co/zAv1FKO4kP
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To find out which programmes contributed to viewing in December, including I’m a Celebrity Get Me Out of Here, Gavin & Stacey and Bluey among others, check out the Monthly Viewing Summary here: 📺 👇 https://t.co/Ri0gTsSxT0
#barb #whatpeoplewatch #December2024
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In this latest What People Watch video, @DougWhelpdale explains how TV data can help advertisers to find specific audiences from gamers to last-minute Christmas shoppers. He also outlines what people watched during November. Watch here.👇 📺 🏠 https://t.co/puwZZTUDsm
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To find out which programmes contributed to viewing in November, including Strictly Come Dancing, I’m a Celebrity Get Me Out of Here, Man on the Inside, Bad Sisters and Yellowstone among others, check out the Monthly Viewing Summary here: 📺 👇 https://t.co/Ri0gTsSxT0
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Sharing their wish list for Barb, Gayle Noah, Global Media Director at @LOrealGroupe alongside Vicky Fox FIPA, Chief Planning Officer at @OMG_UK and Nicola Westwood, Head of AV Planning at @UMWorldwide explain what they want to see next in TV measurement. Watch here:👇💫
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At the recent Barb Briefing for Brands, our panel discussed the challenges of measuring effectiveness across different media campaigns particularly the misalignment of metrics, and the importance of having a laser focus on outcomes. Watch here:👇 📺 📊
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What does the nation watch at Christmas? Douglas Whelpdale, Head of Insight at @BarbAudiences, dives into Christmas viewing https://t.co/85gPBiXtDG
mediacat.uk
But big shows remain the go-to
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Richard Kirk, CSO at EssenceMediacom UK joined the recent Barb Briefing for Brands - an event for advertisers & media agencies – to share his views on the role of audience data in supporting effectiveness assessment. Watch here:
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In this short clip, George Ivie, CEO at the MRC explains its long history of writing media standards, and how it develops industry measurement standards through an inclusive process involving over 200 companies and extensive expertise. Watch here:
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Peter Field, Independent Marketing and Advertising Professional, joined the recent Barb Briefing for Brands to share his views on the role of audience data in supporting effectiveness assessment. Watch here:
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In this short clip from the recent Barb Briefing for Brands - Vicky Fox FIPA, Chief Planning Officer at OMG UK explains how media planning has become increasingly complex with a tapestry of audience data. Watch here... 👇 📺 https://t.co/ak9pckQEwq
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