What does a 207% ROI look like? . Forrester interviewed 4️⃣ enterprise companies to learn how they achieved these results with AppsFlyer's solutions. Check it out:.

What Every Mobile Marketer Needs to Know About App Attribution in 2025. Join @jellyfishglobal and AppsFlyer for our upcoming webinar on All Things App Attribution: Inside the iOS Privacy Shift and get expert guidance on how to build a smarter, more resilient measurement stack.

Don't miss it - the 2025 App Publisher Halftime Show - hosted by @VerveGroupHQ 💪. Our very own Alex Yip will join to speak on trends, strategies, and opportunities for in-app publishers. Save your spot (or get the recording later):

Measurement has always been the backbone of advertising - but the rules have changed. Brian Quinn, General Manager and President of AppsFlyer North America, dives into the new framework that's turning mobile lessons into cross-channel strategy.

Meet the first addition to your new marketing vocabulary:

Here’s an update to your 2025 bingo card: ✅ Apple Search Ads adopts SKAN. Smarter attribution, tighter windows — and your playbook starts here 👉.

Say hi to Marion Balinoff 👋 - here to break down why influencer marketing is a game-changer for app growth. Read her guide to learn about how influencer authenticity can create impact across the funnel 👇.

Meet your Marketing Horoscope 🔮. Each month, we’re decoding what your zodiac sign says about your marketing style - strengths, quirks, and a little chaos. First up: Aries. Aries marketers don’t wait for the green light - they go full throttle the second they hear the idea.

Yes, AI-focused subscription apps are skyrocketing. But here’s what actually matters:. 📉 Cost per installs for AI-focused subscription apps on Android in North America are still under $4. 📈 Meanwhile, iOS cost per installs are already over $10 globally. The growth is real -

Fighting rewarded ad fraud at scale 🎮.With our Series-of-Events Validation, @Playrix saved $100K/month, slashed .fraud by 12.5%, and got hours back each week. See how they did it 👉

For mobile games, what drives player loyalty in 2025? 📊. Our new Mobile Gaming Loyalty Index with @Mistplay has answers:. ✅ Players convert fast—just 2 days from install to first purchase.✅ Puzzle games lead in loyalty ratings (85/100) .✅ 49% of loyal gamers stick with their

Don't miss AppsFlyer's President and GM Brian Quinn on the @marketecturetv podcast with @aripap and @ericfranchi diving into mobile measurement, app stores, and AppsFlyer's growth.

Seamless, secure, and built for growth. Our integration with Databricks Clean Rooms strengthens our commitment to interoperability -helping businesses unlock the full potential of their data, securely and ethically. With AppsFlyer and Databricks, brands can drive growth with

We listen, and we don’t judge. But we can’t control our face when you make these deep linking mistakes. 😬.

Gut feelings don’t scale. @FxPro didn’t guess their way to growth - they used real, reliable insights. With AppsFlyer, they cut through uncertainty, made confident decisions, and moved fast 🏃🏽‍♀️. Because in a competitive market, clarity always wins.

Press play ▶️ then rave. We're back together with @Stash and @FatelessGames for *that* GDC party. If you know, you know. 👉@justinkan live on the decks.👉Late-night tacos.👉The best in gaming—all in one place. And that’s just what we can tell you. RSVP now—first come, first

Data. Decisions. No guesswork. For Genesis, marketing isn’t about gut feelings—it’s about precision. And for eight years, AppsFlyer has been right there with them, helping turn insights into action, blind spots into breakthroughs, and strategy into success. Victoria said it

LEFT alone? Swipe RIGHT ❤️

Fetch’s Super Bowl Ad: A QR Code Playbook for Massive Growth 🏆📱. What if you could turn millions of TV viewers into app users—instantly? .Fetch did just that during the Super Bowl, driving 3.2M visitors and 1.3M sign-ups with a simple QR code. Here’s how they made it happen:.

RT @BusinessofApps: The evolution of loyalty apps: via @AppsFlyer