O.A
@AgwuObinna_
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Creative Collaborator / Music Businessman / TGH Music.
Nigeria
Joined March 2009
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Express shock and then pay.
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Who do y’all be hanging with tho? Cos I never use eye see cocaine before.
Cocaine is too free flowing in Lagos
You fit just dey chill and person go bring coke
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Mans even funded a full record label for his brother if I remember correctly. 😆
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Make I block una first.
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Pu eet wherever you wanna pu eet.
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Laycon is putting hiphop on a huge platform and that's a good thing for me. It's okay if you disagree.
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Davido needed to have Naeto C on a record for people to notice him. That’s all I’m going to say.
“When it comes to cultural impact, Naeto C will take a seat behind SDC and AQ in the list of top Nigerian rappers…”
- Motolani
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Crayon remains the biggest reason I consider MAVIN the best label to ever exist in this industry. Labels as we are used to would have pulled the plug long before his time to shine. MAVIN knows how to pick ‘em and how to stick with ‘em till they win.
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@_SirWilliam_
@GazetteNGR
At this point I feel like the government officials are the ones behind everything. See fast and easy business oh!
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The commentary from the Pamilerin/Peruzzi incident, further confirms to me that Nigerians don't really hate oppression. They just want to be the ones doing the oppressing.
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Actually, something similar to this was what caused the shift in our music industry. We started to consume more of our music and then became proud of it. Some of us lived through a time where it was more foreign music than Nigerian music on the airwaves.
Go Ghana!
Ghanaian artists are taking this very seriously. I hope what happened to their movie doesn't happen to their music.
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Ayra Starr definitely put out one of the hardest albums in the game last year. Stellar work! 👏👏
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2face should just sit there all by himself and play us 20 jams with some funny stories to go with it. Free my legend!
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Larry Gaaga appointed Vice President, A&R, at Def Jam Africa - Music Business Worldwide
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Music you’re not feeling isn’t bad music tho. You’re just not feeling it.
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@ProbablyDafe
Haha! You no follow beg? I don’t want anything I have to beg for sha. If it doesn’t flow, let it go. It’ll hurt but you’ll be fine. Na how me I see am.
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Fireboy is a good look for Afrobeats and great representative for this new movement on the global stage. The brother is brilliant and his live show offering is a delight!
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Did you know, that in the early years of Nigerian hiphop there was a highly sought after producer called Callen. That was Jeremiah Gyang.
Did you know, Singer Jeremiah Gyang sold over 4 million copies of his debut album, Na Ba Ka, released in 2005?
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Shaggy needs not audition to be on nobody's record.
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"I left them post on my Instagram.
So you can see there was a turning point" Wtf starts a song like this?
Zinoleesky!
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My heart is broken. Never thought I’d have to do this but here we are. Alhassan is my friend, big bro and an amazing gentleman. Please help us to not lose him to cancer. Na beg I dey beg una. We need your donations, big and small.
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Anyway, I help book artistes for shows and all sorts of legal engagements. Anybody you need for your concerts, EOTY parties and private celebrations, holla at me. I’m your guy.
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I like Olamide's Carpe Diem album so much because I enjoy listening to P.priime's work.
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Naeto C being out of the scene is a huge loss for Nigerian hiphop. The brother was the whole package. Something about him was so Jigga!
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Writing Camps have now become a thing in the Nigerian music industry. I'm so happy for us. Growth on all sides.
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Handling promotions for labels and artistes. I was a badass radio/tv plugger at some point in my life. Helped to plug Psquare’s Do Me and other huge records.
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Mayorkun’s pen game went crazy on this Certified Loner track. Look at that hook 🔥
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Just focus on the love.
Sometimes it's not that deep.
Okay so lemme tell you guys something about people who come online to devalue you or your hard work. I opine that they derive some form of pleasure or accomplishment from doing that. That's the only logical reason. So what do you as a person do...?
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Are there still clubs in Lagos where the DJ just plays music without some lousy hypeman talking shit about money he doesn't have?
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If you’re obsessed with music and the business of music, you already have what it takes to be a successful A&R. If calling yourself an A&R will help put you in the mind space to think in that capacity, go ahead and do so. Don’t listen to anybody.
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I remember when the alte guys would always diss people with age and being old. Today many of them done cross 30. Life will happen to everybody 😂
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I say this one wey song title na Naira Marley wetin go dey inside now. Bruh! Zinoleesky had me vibing with him all the way. 🔥🔥
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The best thing about
@itsLaycon
is that he’s such a genuine person. That was such a wholesome chat, bro. And thanks for sharing the album with me. Wishing you massive success on this release. 🙏
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Money is the main reason artistes and managers aren’t connecting as much. Times are hard and people don’t have time or money to put into something like managing an emerging artiste full time. However, somebody needs to take a chance on somebody.
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Dear managers, give your artistes books and dope movies to watch. Kick brilliant conversations with them cos a lot of these guys are just rich and dumb as fuck. Help them to not embarrass themselves.
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Now everyone wants to use Blaqbonez as a point of reference for brilliant marketing but they forget Sex Over Love is his 9th project so he's had to learn so much from his previous endeavors. What works. What might work. Etc
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Lagbaja and Ego >>>>>>>>
I understand if you don’t get it because you didn’t live through this.
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UMG and Sony Music have NO business operating here like a record label. What they should be doing is investing in our local labels. We should be seeing headlines like "Sony Music buys a stake in DMW for $50m", "UMG buys a stake in YBNL for $35m". Not dis robo rebe they're doing.
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Burna will now add All My Life to his set list. Stadium go scatter! Good reason to bring out Durk at his shows too.
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We often talk to artistes about building a team like it's some easy task especially with limited resources. The BEST scenerio is working with people who want to work with you. This year, focus on ATTRACTING a team. Put in so much work that people see the value and want in.
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Talking about recording camps, feel free to invite me to your camps in 2024. Crack & Cocaine free camps please. Thanks and God bless. 🙏
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When Don Jazzy was actively producing music he wasn't just a producer, he was THE producer. Sick beats for daysss!
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Different vibe!
This one no be Amapiano things.
Had to vibe check the new single with my OG’s
“Sittin’ On Top Of The World” June 2nd 🚀
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Damn! Rappers use to be so powerful in this game. Crazy how shit changed. I think we’re due for a resurgence tho.
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Odumodu Black really pulls up with his family every time and he still manages to give everyone time to shine. ABJ was in the building for sure.
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Now to win a Non-afrobeats Grammy. Nigeria's music is far more than Afrobeats and I can't wait for the world to experience all of it. S/O to Afrobeats for knocking all the doors down.
We move!
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Even when you’re talented, you’d still need to be consistent and resilient. Na so the thing go.
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CSP James Nwafor is still out there living his best life. This our country no get head at all. Smh!
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You’re no less an artiste because you don’t have a “budget”. Before marketing, you’re an artiste. If you have money, put it in. If you don’t, put your work out there still and promote it the little you can. Then go make more music. Don’t let a lack of promotion budget stop you.
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As soon as Nigerians heard Olufunmi they went crazy. Just off the strength of the music. Don’t be discouraged to go all the way with your art. Nigerians like good shit.
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A good time to remind you that the lack of a budget shouldn’t stop you from making music and putting it out.
You would need 25million to 30 million Naira to properly service a single across all platforms either as independent artists or record label in Nigeria -
@RealKiingLu
In conversations with
@JoeyAkan
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Some artistes are great voices who shouldn't write songs. Pair up with a songwriter or team of writers and they're set. You no gats write!
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Davido circling back to Asa after they fell out to continue working together was really something. Many artistes aren't that wise. They always dump the people who love them for the sharks.
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Music publishing about to go crazy in our industry and I’m here for it. This is the seed.
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As an A&R, you’re trying to stay in a position where you can find the best guys early. That’s why you ask to listen to music. A paywall definitely hinders that and makes it look like a desperate hustle. It’s the discovery that you monetize.
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Davido and his team did the work of the lord this year. He definitely showed more growth and seriousness with his music than the other guy IMO. I finally joined
#TeamDavido
this year, especially after FIA. 🔥🔥🔥🔥🔥🔥
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Young managers should learn how to work a camera and even edit because content marketing is now so important to shaping the artistes narrative and expanding reach. New acts can't afford to pay a camera guy but the documentation and content must stay coming.
It's crazy!
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Mavin Records is such a massive platforms. You've gotta be proud of Don Jazzy, we all watched him build this behemoth from scratch.
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People who say Tiwa Savage can't sing are like fucking weirdoes to me bruh. You get ear?
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Each time I put out music I’m reminded that the music blogs don’t really care about the lil niggas. Miraculously be a big artiste or fuck off. 😂
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The Nigerian music industry doesn’t have nearly enough A&Rs or people wanting to be A&R. This shit has barely started. It’s not even enough companies to hire the few waiting to be in that role. Don’t let anyone make you think the party has ended when the party is just starting
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S/O to all the people who got their fingers burnt trying to invest in music in the early days. It’s ALOT of them. Not known or celebrated because their own no go well. Huge contributors to the industry we have today.
#Respect
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Bringing an idea to life.
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Place a premium on your time and insist on what you deserve.
Thank you!
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One thing about me is that if I see you’re good at what you do, I’ll have business for you at some point. I like people wey sabi their work.
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Sean Paul and his manager, Steve Wilson, have been together for 20 years seeing the world and doing business. Yooo!!!
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Everybody na your supporter. No enter this lane wey you go begin dey find who no find you. Face your product and focus on the people who’re giving you the vibe you need.
No be say the song no sweet o! You just no happy say na the guy wey Dey do comedy sing am. For all the good people streaming, God bless you! Quote lyrics from the verse if you’ve streamed make I share 200k randomly…. God bless the true supporters. Drop lyrics and account
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You are not underrated... You are only underestimating what it took others to get there.
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At this rate, HOV might jump on a Burnaboy song or even have Tems do a hook for him. Anything is possible now. Crazy!
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You have to be careful in this country if you’re big on excellence because the way mediocrity creeps up on you is wild. Before you know it you’re out here “managing” everything and “na so we dey do am” your way through life.
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Burnaboy is pretty much a dope rapper (lyricist) who kills Pop/Afro-Pop beats. So, don't EVER let any charlatan fool you to think lyrics don't matter. It's the meat of the music.
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Start trying to create what’s in your head. Link up with producers and artistes. Get into sessions. Ask questions. Read up on great A&Rs. Listen to music.
Fucking go for it.
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When the new J. Cole come out make una no hear am. Leave our boring guy for us, we no send all of una 😂😂
#JcoleStan
#YeahThatsMe
#Fayettenam
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Dear Artiste/Labels,
Great brands take Research & Quality Control very seriously. Great brands look to improve on the product and it's presentation every time. What good is a brilliant marketing plan when the product isn't good enough?
You. Need. A&R.
Let's Talk.
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When your pocket is empty and it’s only music you have, you better drop that shit. Think of little ways to market it without spending money. It’s possible. There are tools. Plus consistency >>>>
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Money dey very important for music but some people go still crack am without money. It's still so much that can be done and achieved without big money.
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Sometimes you listen to New Music Friday to know what not to make.
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I need to link up with gifted young people who are experimental and fanatical about music production and sound in general. If you know of any, please point me to them.
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Building the catalog. Having enough material to turn passive listeners into active fans. And so on.
Why are artists dropping an EP/album with no fan base or marketing plan? Who's actually checking or waiting for it? How does that work? I'm asking a serious question
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Bruh! What Darey and Deola Art Alade have built for themselves is so admirable. Enviable even. Livespot 360. Livespot Nation. Livespot Entertainment Center. Rent-a-Rig.
Omo × 200000
🔥🔥🔥🔥
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Cavemen are making some amazing sampling worthy records. Music samples of the future.
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