Kiing Lu (Militant)
@RealKiingLu
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2,754
Following
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Executive Producer /A&R/ Industry organizer
Nigeria
Joined September 2013
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Last Seen Profiles
Pinned Tweet
MILITANT MINDSET is officially out on all streaming platforms.
We did this for HIPHOP . Back2back hits
#Militantmindset
#Hiphop
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Dear artists, even your friends see your contents and choose not to like or share. Run ads on your contents and reach a wider audience . Stop begging people to support you, let the few genuine ones support you it’s enough, others would catch soon . Stay focused and consistent
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Dear Artist, I am here again to remind you that, African music is more than Afrobeat. We understand that afrobeat is currently driving the Africa to the world conversation but that shouldn’t stop you from making the type of music you were born to create .
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2023 gave us Odumodublvck, Mr Shalli Qing Madi & Bloody Civilian . I am happy to part of success story of 3 artists on this list .My eyes and ears are open to witness the next artist (s) on the rise in 2024 . Tag all the dope artist you wanna see win in 2024, A&Rs are watching
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Victony’s JagaJaga challenge introduced alot of talented artists with powerful vocal range . 80% of the them sounded alike & that’s a big problem . How do U want to win in a highly saturated industry when you sound like the next guy. Search within for your super power
#BeUnique
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My debut project MILITANT MINDSET drops this Friday the 29th of September. A lot of work went into this & I am confident that it will make a huge impact in the Hiphop space . Let’s do this for HIPHOP , Plz repost .
#Militantmindset
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Dear Artist, a lot of A&Rs in the Nigerian music industry are wired to chase Pop Hits, other sounds coming out of Nigeria, sounds very mid to them .Don’t let their criticism stop you from pushing ur sound, ur real fans will find u, trust the process
#Lucastalks
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A lot of wack artists be hiding behind amapiano beats . You can’t try that with Hiphop, we go catch you live 🤣
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Dear artists, the pressure that comes with making a hit record could disconnect and distract you from your purpose as an artist. It’s good to have a hit but focus more on building a solid fanbase that connects with your type of music. Don’t water down your sound
#lucastalks
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I started off in 2004 as a rapper and producer back in Jos . I had to pause making music to start working behind the scene, interning for labels, managing talents and promoting music . Today I am one of the most active music promoters. I now A&R and executively produce records .
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Dear Artists, if you can’t afford to shoot a proper music video to promote your song . Pick up your phone and shoot a content, post on social media & run ads . Remember a music video is just a marketing tool like the content u shot with ur phone
Dnt wait, work with what u have
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Dear artist, the difference btw a famous producer and an emerging producer is Brand Value, catalog & Quality of production . There are a lot of emerging producers with quality production, all they need is the opportunity to work with you
#supportNewProducers
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People dont see the stress, struggle, sweat, sleepless nights and pain we go through behind the scenes to actually push and support some of your favourite acts . The music Industry is not a Joke. Pray for us cos we get depressed sometimes too, We're HUMANS
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Being a music critic doesn’t make you an A&R . U can’t function optimally, if U don’t understand the technical, business and legal side of music. U equally need to have a strong network (producers, songwriters, engineers, label execs, promoters etc ) A&R is the heart of the game
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MILITANT MINDSET drops tonight, get your speakers ready .
S/O to
@VectorThaViper
@idyl_music
&
@bryanthemensah
for collaborating with me on PULL UP (Track 8)
#MilitantMindset
#Hiphop
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Dear Emerging artist, do not put yourself under unnecessary pressure because of Apple Music Top 100, which is now used as official chart. Focus on building a strong fan base, release quality music and market strategically with the budget you have . Stay Focused
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Dear Artists, the ADVANCE you collect from labels and distribution companies is not FREE MONEY . It takes time to recoup before you start getting paid . Always invest/ make use of the Advance well to avoid being popular and broke at the same time .
#lucastalks
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The thing is, not everyone is meant to be in the frontline as a musician. A lot of A&Rs, producers, managers, video directors etc were once musicians that made a decision to try something new & discovered their path .
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Dear emerging artists, you need to understand that most of the international labels & Distribution platforms focus more on NUMBERS than TALENT . Use all digital marketing tools at your disposal to create more visibility for your brand, they will find you
#lucastalks
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Dear Artist (established and emerging ) 2022 is another opportunity for you to scrutinize and eliminate the YES MEN on your team, you can never thrive with such people around you .
#lucastalks
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If you are moving at night with a cab driver and he suddenly starts complaining that his Car is bad and wants to stop to check, don’t let that happen cos you’re about to get robbed . They robbed my guy last night, their new strategy to steal from people .
#retweet
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Music Business : if you are a potential investor or label owner, please have the mindset of a BUILDER and not a mindset of TRADER . Music business isn’t buying and selling. It takes patience, consistency, good team and GRACE to survive here .
#Lucastalk
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Hiphop remains the foundation of this movement called AFROBEATS . Even the big 3 ( wizkid, Burna and Davido) in the frontline were all rappers . Hiphop is a culture and you can see it infused in everything Afrobeats artists create today .
#Hiphop
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Advertising + promotion + Publicity + PR + Sales = MARKETING
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Music promotion is bigger than just plugging. It involves pitching, strategizing, continuous conversation, consistency with content creation, strategic placements, amplification and most importantly relationships. Don’t forget to back it up with a budget .
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The Music business is capital intensive. It’s a business that only people with strong label backing, structure and funding survive . This isn’t a reason to give up on your dreams as an artist . Keep creating and amplifying till you get discovered and signed .
#Lucastalk
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This thing called COMMUNICATION is really underrated . It has killed people, businesses, brands and relationships .
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Artists that has gone through the DIY process are most likely going to succeed and last long in the music business cos they have gone through the process and they understand the business . They might be signed under labels but they are definitely future bosses
#lucastalks
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The best part of this music business for me is, MAKING MUSIC with talented artists . Experiencing and being part of the process is a huge blessing .
#A
&R
#promoter
#MusicExecutive
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I came into this music industry in 2004/2005 as a musician but today I am a promoter and A&R, shaping and promoting musicians and their art . I listened to that voice inside that said ‘you are good behind scene’ . It feels so good to support and see artists succeed.
#purpose
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Dear future superstars, don’t let rejections scar you, or make you hate the person that rejected you. Life is in stages, focus on building value and leverage for your brand and watch them come to you with opportunities. Music Biz is a barter game. Exchange of value.
#Lucastalks
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The music industry is one of the craziest place the work in . It takes your time, physical energy, resources and mental energy. It takes wisdom to understand how to balance personal life with the business. Therapy is highly recommended for those working in this space .
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Music Marketing : the copy and paste marketing strategy doesn’t work for every brand. The product needs to be strategical placed, marketed and promoted hence why every artist needs a BRAND BIBLE for proper brand direction
#lucastalks
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I don’t need to walk around with the men, when I walk around within them ..
MILITANT MINDSET (Track 8)
Featuring
@VectorThaViper
@Idyl_Music
&
@BRYANTHEMENSAH
#MilitantMindset
#Hiphop
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Sometimes the success of a record isn’t dependent on the size of the marketing budget but the quality of the song, marketing strategy, team work and most importantly the Grace of God . Always Pray for Grace 🙏
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I have sat in meetings with
@TiwaSavage
surrounded by the strong and influential in the industry and I have seen her confidently articulate exactly what she wants for her brand (direction). I respect her work ethics. Tiwa’s upcoming project is super amazing, wait for it
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Artists that create music with marketing at the back of their mind are mostly likely going to succeed than artists that don’t . Marketing is a very integral part of the structure. Every good song deserves the right visibility
#lucastalks
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Davido might have arranged his performance/ set list ( with new version) before he met fave behind stage . The only ish here is Davido & team should have communicated this to fave before getting on stage or better still give her a S/O . It’s called respect, nobody is too small .
Fave shares a short story on how her new year kicked off and the role Davido played.
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@rudeboypsquare
Psquare’s concert shouldn’t happen now, it isn’t a good strategy. Release a body of work before Psquare starts performing . You guys need to own it, don’t give it away easily like that . Things need to be done the right way
#mythoughts
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These are the artists I am currently listening to . These women are amazing
@moliymusic
@iamlibianca
@bloody__civ
@sheisKOLD
@mellissadarlin
@SGaWD01
@amaarae
@Qingmadi
@morravey
@Rowlene_SA
@layydoe
@iamlyandra
@theriasean
@winnyadanu
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They tried to suppress your power by creating hardship, division and fear amongst you. It’s obvious the strategy is working against them now . The poor masses are angrily destroying every govt affiliated properties . People are Hungry and Angry ...
#PRAYFORNIGERIA
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@DayGenius__
@NigerianBarz
Brother Hiphop doesn’t need all these comparisons . This is art and they are both expressing themselves in different ways . Don’t compare just enjoy the art
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This guy
@mreazi
na werey, he has cracked this amapiano P . Man is about to flood 2023 with hits, I am here for it .
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The music industry is a space where Emotional Intelligence is needed . You don’t react or make decisions based on your emotions . A lot of relationships are damaged today bcos people lack EI . Relationship is the biggest currency you need to survive in this space .
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Tips: To successfully market a brand, you need to understand that everything is in sync (Digital, Radio, TV, Club/DJ activation etc) let your marketing plans reflect that, also note that, DIGITAL is key cos engagements there can impact how other parts react .
#lucastalks
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Being an artist involves alot of passion. If you don’t feel that passion and burning desire plz respectfully leave the game cos it’s a long journey that would drain you financially and mentally but would definitely pay off if you consistently do things the right way
#lucastalks
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Hey listen up, I will say this anywhere . No artist or label in Nigeria has consistently produced & Pushed MERCH like
@jeriqthehussla
. He is the best I have seen and I am highly inspired . He equally embodies the true qualities of a Hiphop artist, a real trap star .
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You need melodies more than you need lyrics . Melodies can penetrate markets where lyrics can’t cos a market that doesn’t understand ur lyrics will most likely connect to your melody . This is the reason why music is a universal language
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Not everyone is designed to make mainstream afrobeat sound but the ones that understand their calling will make global sounds that would crossover and also become mainstream artists in Africa . Do not limit your sound
#Lucastalks
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I know a lot of songs that are so big on the streets and are not even on Top 100 Apple Music. Do not completely depend on this chart to measure the success of your release. Remember there are millions of music consumers on the street without access to Apple Music .
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Artist managers are visionaries, leaders & strategists. Their job is primarily to guide the career of the artist and create opportunities. If a manager doesn’t posses these qualities, it’s fair to call the person a PA until he/she step up their game .
#Lucastalks
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If more artists consistently make a particular genre of music and amplify it properly, it stands a chance of going mainstream. What this means is, few people can’t push a culture, it needs more hands, consistency and support .
#lucastalks
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In 2021 I saw artists spend over 15M on blings and 500k on marketing the music and expect heavy support and visibility for their record .
please change this attitude in 2022 if you truly love the art .
#lucastalks
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Talent is important but having a sound Education as an artist/ creative is very imperative . Education plays a huge role towards the growth of the brand cos it creates unlimited opportunities.
#lucastalks
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Dear Artist, don’t lose your love and passion for the game bcos of pressure to make hit songs. Focus on making quality music & grow an organic fan base that ur music would impact . Not all artists can make a hit record, focus on ur LIGHT
#lucastalks
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Not every song needs a Triller or Tiktok challenge . Sometimes this challenge can kill the beauty of a song . When a song is over played, real music lovers get tired of the song . It’s sometimes good to give a song the right promotion and wait for it grow organically .
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Promoting an emerging artist is a bit challenging especially when the content is promoting NUDITY and DIRTY LYRICS . These things hinder emerging artists from getting the right placements on Radio & TV. NBC is watching .
#lucastalks
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As an artist, you need to understand that, Music business is a game of perspective, the narrative you create is what the consumers would flow with . Keep your game tight and focus on creating contents that aligns with your brand and POST them, don’t save contents
#lucastalks
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Musician & Content creator
@iamnasboi
rollout for his new song Umbrella is a good one . It shows the power of community building. The support he is getting from his colleagues is worth millions . Dear Artist, Identify your community and build with them , no Dey chase top 100
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You can manipulate numbers, but you can’t manipulate impact . It is impact that keeps you
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AV’s next single is a hit again, are you ready 🔥🔥🔥🔥.
@babyboyav
All my radio and DJ friends let’s get ready to spread the virus, thank you in advance
#Speedplug
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Not every artist can make mainstream hits, some are destined to make music for a niche audience and still cash out on streaming, performances and endorsements. Focus on impact & Purpose, every other thing would align .
#lucastalks
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Artistes are the most difficult people to work with but they can also be easy to work with if U understand them, be patient and transparent in ur dealings with them. For a smooth working relationship U have to constantly educate them on the bizness so dat they can trust you more
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Media training is an integral part of Artist Development process that most labels ignore . One little mistake in the media space can cause a lot of damage and also affect the rollout . Hit me up if you need media training and I’ll point you to a professional.
#lucastalks
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It’s one thing pushing a brand into a music market, applying all the strategies (online & offline) but if the audience fails to connect with the brand, then marketing is incomplete. If you wanna break in, spend more time in that market, PRESENCE is important
#lucastalks
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A lot of aspiring music Execs and Artists want to blow fast without going through the process. They jump in with high expectations and jump out of frustration after few challenges and failures . You can’t SKIP the steps, only few have been able to survive it .
#lucastalks
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The amount of unreleased Hiphop songs I have heard and is dropping in 2024 gives me great Joy . Hiphop can only rise if we release more Hiphop songs and push them the mainstream way . S/O to
@SOUNDCITYtv
&
@MTVBaseWest
for the support they are showing the community
#Hiphop
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Music business is an unpredictable Journey that takes passion and consistency to stay afloat and eventually win .
#Musicbusiness
#Lucastalks
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Now we get paid to make appearances and sit in listening sessions .Those days of sleepless nights, no rest, working extra to grow and learn the business is finally now paying off, we give God the glory .
#Gratitude
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EZIOKWU is coming with a militant Mindset
NO APOLOGIES OFF THE MILITANT MINDSET TAPE
BY
@RealKiingLu
FT
@Killertunes_Tii
& BIG KALA OUT NOW.
A PROPHETIC VERSE INDEED.
SLAWN WILL SAY “AMEN”
#EZIOKWUISCOMING
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Lagos is a city filled with opportunities if you stay focused but you might lose your mind, body, soul and finances if you allow the lifestyle in this city take over you . Kings and Queens please stay safe out there .
#KingLu
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@jeriqthehussla
verse on this record is goated for real . Spazzed like a militant
Music : How by KIING LU ft JERIQ & Alpha P .
#Militantmindset
#Hiphop
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Music business is not Buying & Selling , sometimes you invest and not get return on investment but if you must invest, invest with Purpose & passion and make sure you have a long term plan .
#Lucastalks
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Dear
@shattawalegh
I am a Nigerian Music promoter, I promote a lot of Ghanaian artists in Nig . The music industry has evolved to a point where stations in Nig support artists from different continents . I pushed
@IamKingPromise
Slow down in Nig and he got massive support .
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Don’t build relationships because your success in the music industry depends on it, rather build a relationship that would last even if the person leaves the music industry . Don’t forget you are dealing with human beings and not tools you use anytime u want .
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The music executives that work with most of these labels and distribution companies love talents but their KPIs is extremely important to them . Labels need to make money too, also note, not all TALENTED artists will BLOW .
#lucastalks
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Dear Artist, making it to Apple Music top 100 doesn’t automatically stamp your song a hit record, it only helps massage your ego lol . If your song is popular on digital & doesn’t get to the grassroots, u still have a lot of work to do .
#Lucastalks
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Dear Artist, keep working, don’t give up on your dreams bcos you ain’t seeing results now . Always remember that only GOD make stars
#Motivation
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I can’t put you in a class room to teach how I do my thing in this music industry . Just watch and learn cos I am equally learning everyday, you cant stop learning about the business . New levels unlock everyday, you need to stay alert to move accordingly when the shift happens .
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I also understand we are trying to push the music and make some money out of it but we still need to apply the right strategy. There are certain good songs that I personally don’t wanna listen to again because the online challenge has killed the beauty of the song .
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Not every song that’s played is tweeted, some songs get more played than it’s tweeted . The best way to track plays is via Radio monitor, that isn’t even 100% . TRUST YOUR PLUGGERS
As an A&R personnel, I am happy the
#TwitterBan
is off. Now artists can track their radio airplay via various stations thread on Twitter. Good news for the music industry. Thunder VPN
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Apple Music top 100 is gradually losing credibility . The farming is destroying things , real quality music will hardly make it to even top 50 .
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The waterman
@DiceAiles
has really been lowkey working and upgrading his sounds. He played me some unreleased songs, all I can say is, get ready for Back2Back hits 🔥🔥🔥
#hitsloading
#pioneer
#lucasjayvision
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JAIYE EVERYDAY visual ft
@Alpha_Ojini
&
@DapoTuburna
Is finally Out . Click the link below to watch full video and subscribe to my channel .
#Militantmindsetiscoming
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MILITANT MINDSET remains one of the hardest Hiphop projects in 2023 .
Check out my favorite punchlines on the project . Repost this and help me spread my gospel .
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I get Joey’s point but I honestly think artists still make great music but not evergreen records.the problem is, the way the fans consume music changed, attention span shortened, market got saturated, and the emergence of TikTok & Triller gave non talented artists too much access
This is the worst batch of music we’ve had since 2018.
Nigerian music suffered a blip in 2023, releasing comparatively vapid music, with many unable to fight at home or abroad for space.
And now in 2024, after going through a month of heartbreaking new music Friday, I’ve
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It is time to bring more women back into Hiphop .
Militant mindset - Pay me ( Track 7)
Featuring
@layydoe
&
@iamlyandra
Prod by :
@Mrklebbeatz1
#Militantmindset
#Hiphop
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Congratulations
@SPINALL
your new song with Kemuel & Olamide is insanely beautiful. Visuals too clean and production on point . Shout to
@boy_director
&
@Ozedikus
.
#Bunda
drops soon .
#Speedplug
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WurlD is about to cause trouble with next single, I promise he will not LET YOU DOWN . 🔥🔥🔥🔥
@thisisWurlD
#SpeedPlug
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JAIYE EVERYDAY off the MILITANT MINDSET tape featuring
@Alpha_Ojini
&
@DapoTuburna
. Click the link below to stream full album
#militantmindset
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I created one of the dopest Hiphop projects out there ‘MILITANT MINDSET with some amazingly talented artists . I promise you will be addicted when you listen to it and that’s no cap . Click the link below to stream the project .
#Militantmindset
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When a song gets to top 100 Apple Music, the feeling is rewarding cos it means more money and digital visibility for the artist . The success is incomplete if grassroot fans can’t connect .
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So music executives minimize the risks of not making ROI for the company by focusing at least 80% on artist with NUMBERS and 20% on artists with real TALENT .
#lucastalks
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In the music business structure, the most important and powerful arm, is the MUSIC CONSUMER section . You can activate marketing with a heavy budget but ORGNIC ACCEPTANCE by the consumers still plays a powerful role. That connection btw the product & Consumer is key
#Lucastalks
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I completely understand the music business is a game of numbers and numbers show penetration and reach . Dnt be deceived, the DISTRO game is rigged, people who understand how to manipulate it are enjoying the harvest . That shouldn’t stop you from building an organic fanbase
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God’s Speed 🕊 thank you Joey
Tiwa Savage's record, "Someobody's Son' ft Brandy is a hit.
Thanks to heavy promotion and release orchestrated by my man,
@lucasjay5
.
He's the best promoter you can have in Nigeria. He effortlessly makes hits.
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Don’t let the success of your friend or someone else put you under pressure . You need to understand we have different destinies . Some people will get successful in their early 20s, 30s and 40s . Just be PATIENT . Advise to myself too 🙏
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My debut single JAIYE EVERYDAY featuring
@Alpha_Ojini
&
@DapoTuburna
is out now . Retweet share and support
Prod by :
@TayeOlusola
#Newmusic
#Jaiyeeveryday
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