AdventuresinMarketing
@AdvinMkting
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Adventures in Marketing. The martech and adtech feed of Wayne Yang. Please see Advice Local. https://t.co/aMhp6OZKXH
Joined October 2022
Confused About Web3? Steve Aoki Dissects His Business to Show How You Can Make Money
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Providing social media influencers with tools and services is hot. Can it survive a cooling economy?
magzter.com
Read this exciting story from Fortune US December 2022 - January 2023 issue. Providing social media influencers with tech tools and services is a hot industry. Can it survive the cooling economy?
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Google and Meta Are Losing Their Grip on the Digital Ad Market
bloomberg.com
Everyone from Amazon.com and Apple to TikTok and Walmart want in.
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Digital marketing slowdowns an indicator of recession concerns
cnbc.com
Insider Intelligence's Evelyn Mitchell and The New York Times' Ed Lee join 'Power Lunch' to discuss the digital ad economy, online platforms adapting to Apple's privacy changes and methods for...
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"YouTube ad revenue slid about 2% to $7.07 billion from $7.21 billion a year ago. Analysts were expecting an increase of about 3%. Alphabet reported overall advertising revenue of $54.48 billion during the quarter, up slightly from the prior year."
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Alphabet misses on top and bottom lines as YouTube ad revenue drops in the quarter https://t.co/7jdbPeOsaq $GOOGL
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PRIVATE EQUITY + DISTRESSED RETAILER = TROUBLE In 2021, #privateequity firms acquired eight #retail #companies, including At Home, @Casper, @Francesca’s and @Michaels, among others. Some now run headlong into a demand shortfall. https://t.co/Kwgviasbve
#retailtrends #leverage
retaildive.com
With consumers pulling back on discretionary spending and changing their habits, the retailer is under pressure after last year’s leveraged buyout.
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Facebook and Google face skeptics on Wall Street this week amid digital ads collapse @CNBC
https://t.co/Bhq4weNKhn
#advertising #ecommerce
cnbc.com
Following Snap's disappointing earnings report last week, investors turn their focus to Meta and Alphabet as they look for signs of recovery in online ads.
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How retail AI is helping sellers keep up this holiday shopping season (and beyond) https://t.co/9ZjqhEPK9A
@VentureBeat #AI #Retail
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Katrina Wong, VP Segment Marketing, @twilio shares Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era https://t.co/RQ7eiuR8iO
#martech #marketing #Technology #Twilio
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Back in Action: U.S. Consumers Lead the Return to In-Store Shopping @streetfightmag
https://t.co/siyraL6MmH
#shopping #consumer
streetfightmag.com
More than two years after the pandemic halted retail sales, in-store shoppers say they’re looking for retailers to embrace digital tech, according to a survey.
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Judy’s Book: Find and Review Local Businesses Through the Nationwide @Advice_Local Network https://t.co/ZkWyr0blvg
@BernieColeman #smallbusiness #SEO
badcredit.org
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New from Localogy Insider: @Apple's Search Ad Business Triples in Market Share Click to Read the Full Story Now!
localogy.com
Apple Search Ads tripled in market share since 1H 2020 as Meta and Google have declined to the tune of billions in revenue.
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Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. via @MattGSouthern: https://t.co/QH4mwMdSu3
#Google @Google #PPC #PaidSearch #SEM
searchenginejournal.com
Google’s audio ads, designed to reach consumers streaming music and podcasts on YouTube, are now available to all advertisers.
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