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Rob Abelow Profile
Rob Abelow

@AbelowRob

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Following
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Helping artists & builders grow | Follow to learn about where music's going

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Joined January 2017
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@AbelowRob
Rob Abelow
2 years
Today, I launched my newsletter: Where Music's Going. It's for Artists & Builders working to create music's best future. Each week, I break down new tools & strategies to grow more connected audiences. Here's what's inside ↓.
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@AbelowRob
Rob Abelow
6 months
So many music tech startups pivot to building for "all creators" and it's a mistake. I get it:. - "Music isn't big enough".- You need a bigger TAM.- You need to sell it to your investors. But artists aren't like "all creators". Music is different. It's distinct. Artists.
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@AbelowRob
Rob Abelow
6 months
Artists - now is the right time to post that TikTok asking people to sign up for your email list or community. Even if TikTok isn’t banned, this makes clear the value of direct fan relationships. These platforms can disappear or change their algo overnight.
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@AbelowRob
Rob Abelow
6 months
Move fans somewhere you own. All that matters before Sunday is moving fans off TikTok & into your world where you can connect directly. 1) Add a sign-up form to your profile.2) Ask fans to join you there in your bio.3) Post about the need to connect directly. Forget all else.
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@AbelowRob
Rob Abelow
6 months
Bad Bunny just launched a massive 21 show residency in Puerto Rico & he's doing some incredible things to take care of his fans & his home. How?. He's going direct. 1. Register with Bad Bunny.2. Real fans become eligible for tickets.3. Winners receive concierge access to buy
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@AbelowRob
Rob Abelow
6 months
This is tech built to pursue mediocrity. We should be pursuing greatness.
@mpatti
Mike Patti
6 months
“It’s not really enjoyable to make music now… it takes a lot of time, it takes a lot of practice, you have to get really good at an instrument or really good at a piece of production software. I think the majority of people don’t enjoy the majority of time they spend making
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@AbelowRob
Rob Abelow
6 months
RT @BrianZisook: Attention #LosAngeles Music Industry Professionals:. If you’ve been working in the music industry for 5+ years and need as….
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@AbelowRob
Rob Abelow
6 months
Life as an artist manager.
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@AbelowRob
Rob Abelow
7 months
This is what happens when we pay with our attention, not our intention.
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@AbelowRob
Rob Abelow
7 months
I know many people are annoyed with the constant talk about 'fandom', but here's why it's important:. It's a rejection of the massive, passive industrial complex that turns everything into commodified content slop, disconnecting artists from their work & diminishing its value.
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@AbelowRob
Rob Abelow
7 months
Best American band of the last 25 years?. Go.
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@AbelowRob
Rob Abelow
7 months
Honestly, this is a great framework for artists to think about their careers. It's not superstar or bust. Make what you want for your core people. Focus only on the metrics that matter to you. Don't chase someone else's version of success. (from the founder of Midjourney)
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@AbelowRob
Rob Abelow
7 months
Big news for the indie music world. UMG just bought Downtown Music for $775M. Downtown houses some of the most vital tools & services available to the independent music sector:. CD Baby→ Distribution for 2m artists.FUGA→ Infra for top indie labels & services.Songtrust→ Pub.
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@AbelowRob
Rob Abelow
7 months
The thing music needs most is a fan experience for lean-in discovery, lean-in consumption & lean-in community that is NOT siloed in individual artist spaces. Solve this, we solve most of our the problems facing artists & fans.
@AbelowRob
Rob Abelow
7 months
Problems are opportunities and the music industry has plenty. So, I asked 35,245 people “what’s the biggest problem to solve in music?”. Here are the most common answers:. (Plus my thoughts below)
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@AbelowRob
Rob Abelow
7 months
It’s up to the artists & builders solving these problems to shape a better future for music. More here:
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@AbelowRob
Rob Abelow
7 months
Every problem is an opportunity. That’s what’s beautiful. We're never done. There will always be things to make better. The music industry was left for dead 20 years ago & along came streaming to bring it back to new heights. Now that, plus the internet & more, have caused a.
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@AbelowRob
Rob Abelow
7 months
Problems are opportunities and the music industry has plenty. So, I asked 35,245 people “what’s the biggest problem to solve in music?”. Here are the most common answers:. 1. Streaming/Spotify.2. Music has been devalued.3. Artists don’t know who their fans are.4. Oversaturation.
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@AbelowRob
Rob Abelow
7 months
Problems are opportunities and the music industry has plenty. So, I asked 35,245 people “what’s the biggest problem to solve in music?”. Here are the most common answers:. (Plus my thoughts below)
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@AbelowRob
Rob Abelow
7 months
Music's not under-valued. It's under-monetized.
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@AbelowRob
Rob Abelow
7 months
I want a button that skips the “guest’s background” at the start of podcasts. (Sorry).
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@AbelowRob
Rob Abelow
8 months
I asked 35,000 people what's the biggest problem in music and BY FAR the most common answer was "music is undervalued". This begs the question:. Is music valued more or less today than during the pre-Spotify, piracy era?.
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