Alex Tait
@ASTait
Followers
1K
Following
4K
Media
531
Statuses
5K
Co-founder @refpoliticalads, founder Entropy @entropyconsult. Previous inc @Unilever Media Director @AmericanExpress @RoyalMail.
Joined May 2007
in this age of disinfo 2026 is going to be a critical year for democracy in the UK. Please have a read of the blog below. Either not many people are left or X's algo seems to suppress us these days so we'd appreciate a share to spread the word. 👇 https://t.co/rtNjFV9U7r
0
5
3
With the Elections Bill expected early 2026, the UK faces an opportunity to modernise election rules that have barely changed for decades. If this moment is missed, it may not come again for a long time. Read about our progress & how you can help. 👇 https://t.co/rtNjFV9U7r
reformpoliticaladvertising.org
With a new Elections Bill expected early next year, the UK faces a once-in-a-generation opportunity to update election rules that have remained largely unchanged for decades. If this moment is...
0
3
2
Former Labour MP @Ianclucas makes a compelling case at our recent House of Commons event for an independent database of election ads to be part of regulation introduced with the upcoming Elections Bill. Listen to the whole event here. https://t.co/DpEeyF8cpX
@FairElectionsUK
0
2
2
. @thatginamiller making some great points about how we can rebuild trust in our democracy at our recent House of Commons event "preventing disinformation and misinformation in campaigning" with the @FairElectionsUK APPG. @CompInPolitics @DPuttnam
1
5
12
.@DPuttnam has given an excellent interview in @BylineTimes following our event in the House of Commons last week "preventing disinformation and misinformation in campaigning". You can read it here.
bylinesupplement.com
The former Labour peer warns that Britain’s democratic crisis is rooted in a collapse of trust – and in the stories politicians tell to exploit it
0
3
2
.@TheGreenParty's @EllieChowns making some excellent points about what we need to see in the upcoming Elections Bill. She is speaking at our event in the House of Commons "preventing disinformation and misinformation in campaigning". @DPuttnam @MPGeorgeFreeman @IanCLucas
0
2
2
Ahead of the Elections Bill we held a key meeting at the House of Commons last night on "preventing disinformation and misinformation in campaigning". Thanks for the excellent contributions from our panelists: @DPuttnam, @EllieChowns, @justinmadders @IanCLucas @MPGeorgeFreeman.
1
3
3
🧵 The government published a significant policy paper today "Restoring trust in our democracy: Our strategy for modern and secure elections". It includes some welcome proposals - including one that we've been campaigning for - but it doesn't go far enough. cc @rushanaraali
4
15
16
This clip from former Labour MP and Minister @IanCLucas at our recent event is really worth listening to. “It is time for democrats across the world to take back control of the process.” You can watch the full event in the post below.
1
2
4
UK MPs talking about wanting to restore trust in politics take note. Australian independent MP @zalisteggall has impressively introduced two bills to prohibit misleading political ads. Watch our full recent event here https://t.co/bNtzgnAjvt
@Adamprice @IanCLucas @roz_savage.
14
32
83
🧵How much did unregulated election advertising distort the election results? Let’s look at a few of the wafer-thin margins: - Runcorn by-election - Reform beat Labour by 6 votes (0.02% share) - Doncaster mayoral election - Labour held off Reform by just 698 votes (1% share)
3
10
14
The fact of the matter is as our election reviews over the years shows Bones is the tip of the iceberg. Almost all of the misleading advertising and resulting distortion of democracy goes unreported. It’s just a few national “whoppers” like the £350m bus that gets reported on.
I tried to get the attention of the Local Democracy Reporters and local press but they didn’t investigate so a huge thank you to Reform Political Advertising for looking into this and highlighting the misleading tactics from the local conservatives in North Tyneside 👏
0
2
3
🧵We've just published our review of the 2025 local council and mayoral elections. They mark the first significant electoral test for the new government and an early opportunity for all political parties to show whether they have learned the lessons voters have been demanding.
4
9
10
🗳️ With polls this tight, honesty matters. Our ad code commits candidates to correcting false claims. Will your mayoral hopeful sign up? If they won’t, do they deserve your vote? Email them. It only takes a minute. 👉 https://t.co/YBOZrgrjmD
1
2
2
Help us keep up our momentum... Around 20% of all the mayoral candidates standing across the UK have signed our ad code that commits to "make every effort not to mislead voters". Please take 1 minute to ask your local candidate to join them. 👇 https://t.co/YBOZrgrRcb
0
5
5
Come and join us on the “other side” on BlueSky. Our followers are fast approaching Twitter / X levels. 👉 https://t.co/3xAJQWrOKh
0
2
5
Our @NationCymru interview this week. Wales has a historic opportunity to take action to restore trust in politics by implementing the HoL recommendation for election ad regulation. @rhunapiorwerth @juliejamesms @prifweinidog @MarkDrakeford @Plaid_Cymru
https://t.co/3SmqTd07QP
nation.cymru
Martin Shipton The co-founder of a campaign to reform political advertising has told Nation.Cymru that Wales could lead the way by becoming the first country in the UK to insist that such messaging...
0
1
3
🧵After all the talk about the urgent need to restore trust in politics 2025 needs to be the year that action is taken. 2024 is the year we’ve proved how practical implementing the HoL recommendation for the regulation of election ads is. Below are some "highlights".
2
10
24
Thanks for the coverage in @_amritvirdi @MarketingWeekEd. I'm glad also my comment resonated as the title of the article: "it's time for influencer measurement to grow up". I mention some of the solutions also. 👇 https://t.co/QDVLTPnsjh
marketingweek.com
Measuring influencer ROI may be new territory for many brands, but are they missing a trick by failing to see creators as a brand building channel?
0
2
4
If you work in marketing, commerce or measurement and want to be added to one of the fastest growing BlueSky starter packs for these areas let me know and I’ll add you in. 👇 https://t.co/5JLw6YexHQ
0
1
1