Fight the urge to use competitive research as inspiration – or worse, validation. That strategy wrongly assumes: 1. Competitors know what they're doing 2. Competitors aren't already copying their stuff from others 3. Your market wants to see more of the same stuff

How marketers should be responding: 1. Demand Jerry Dischler's resignation immediately. 2. Replace Google Analytics with a Paid Analytics solution as soon as possible. 3. Adjust budgets to include Microsoft Ads and move some YT budget to OTT 4. Demand Universal Analytics

4️⃣ Influencer Partnerships 🤝 Collaborate with influencers who have a strong connection with your target audience. These partnerships can provide valuable insights into audience preferences and behaviors and help to extend your reach. 🔨Tool to check out: @CreatorIQ

3️⃣ Reverse Engineering Competitors' Strategies 🔎 Analyze competitor strategies and ID what works for their target audience. Use this info fill gaps and create your own unique and improved strategies. 🔨Tool to check out: @ahrefs (search their blog for "Content Gap")

2️⃣ Crowdsourcing Ideas 💡 Inviting your audience to share their thoughts. This method not only helps you gain insights but also fosters a sense of ownership and connection with your audience. Again, this should be regular, not one and done. 🔨Tool to check out: @pollfish

1️⃣ Social Listening 🎧 Regular social listening allows you to develop audience intuition and improve likelihood your content will work. This isn't one and done. This requires regular consumption on your part before you can develop good audience intuition 🔨Tool: @Sprinklr

Wen the @97thFloor team takes the Halloween Decorations to the next level! @Stranger_Things theme was 🤯

Happy 17th Anniversary to @97thFloor & all the amazing, inspiring, and creative people who make it simply the best place to work! #HBD97thFloor 🎉🎁🎊

Bucket list item crossed off the list! I’m speaking at #MozCon 2022! Check out the lineup of Community Speakers taking the stage, then snag your ticket for 3 full days of actionable marketing tactics & fresh SEO insights. ➡️

Are you ready to meet your community speakers, #MozCon? Let's give it up for these amazing marketers! 👏 @gofishchris 👏 @justdebbb 👏 @plotboilers 👏 @nochillfilter 👏 @PaxtonMGray 👏 @chameleon_jrnl 👏 @tinainthesun https://t.co/lANZvXobRi

We're donating $50,000 to the nonprofit of your choice. Just leave tag the nonprofit you'd like to support and they'll get a cut of the $50,000 based off how many tags they get. You can also tag them our LI and IG posts if you want to help them get a bigger piece of the pie.

Some great thoughts about data-driven optimization from our Head of CRO, @spencerxgray! 👏 #data #marketing #cro #optimization

Dude went out and built a web app for his audience to help them save $ on PC builds. This guy is hustling.

I love reading old @dannysullivan articles now that he is at Google https://t.co/C8vVCpahal

They finally let me write an article about Taylor Swift! 🤣 Check it out! Taylor Swift is the world's best content marketer

If I can’t understand why someone is messing up, I’m at risk for making the same mistakes. I don’t know which wrong turns led them there. If I can see WHY they made a mistake, then I’m more compassionate and understanding. I’m also more likely to avoid the same mistakes myself.

In ~50 minutes I'm going live with Ed Catmul, founder of Pixar for a Q&A. Link if you'd like to check it out. https://t.co/qykChdNPGy

Congrats to @heatherhasson and @trinaspear on their big IPO today with $FIGS! @wearFIGS has been a fantastic partner and we ❤️ that they’re committed to helping healthcare workers look and feel amazing. Oh, and did we mention they are the first female co-founders to ever IPO? NBD

I can't believe this. I've worked at agencies since 2007, so I thought I had seen everything, but I've never seen an agency stoop to this level. Do not hire these guys.

Anyone know a DevOps person with Kubernetes experience? Preferably with Prometheus or other open source monitoring tool experience. Looking to hire someone in the space for consulting.