Performance Marketing World
@PMarketingW
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Daily news from Performance Marketing World, the global home for brands, platforms and agencies in the new attention economy.
Bridge House, Twickenham, UK
Joined April 2021
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Influencer
#marketing
isn't personal. In our first Attention Seekers episode of 2023,
@CynthiaLIVE
explains why influencing isn't about the
#influencer
and how she stole the
#Pope
's
#Twitter
handle...
Listen here:
#podcast
#performancemarketing
#digital
0
2
10
Congratulations to
@icrossing_uk
on receiving a high commendation in the Team of the Year category at the
#PMWAwards
0
2
8
We have officially gone live! 🌎 the global media brand for performance marketers that want to be informed and inspired
#marketing
#performancemarketing
#digitalmarketing
0
2
8
The S4S Ventures co-founder is the latest to invest in
@ID5_io
, alongside information and insights company
@TransUnion
UK.
1
1
3
Congratulations to;
@essenceglobal
/
@LOrealParisUK
@icrossing_uk
/
@Fidelity
@McCann_UK
/
@BarclaysUK
&
@performics
/
@SparkFoundryUK
/
@Hobbycraft
.
Who have all made the
#PMWUKAwards
shortlist in the Integrated Category.
0
4
5
Moving on to the
#PMWUKAwards
Performance Marketing Agency of The Year category… Congratulations to
@ClarityAtSpeed
who are taking home the trophy.
0
4
6
Congratulations to:
@aip_media
@SparkFoundryWW
@performic
@
@Starcom_UK
@MSIXagency
@CroudMarketing
@IncubetaGlobal
for being shortlisted in the
#PMWAwardsUK
Paid Search category
0
1
5
Congratulations to;
@Cadastra
/
@joythestore
@GoInspireGroup
/
@PetsatHome
@GoInspireGroup
/
@LakelandUK
@JourneyFurther
/
@OddboxLDN
@QueryClick
/
@tescomobile
@QueryClick
/
@TheGymGroup
.
Who have all made the
#PMWUKAwards
shortlist in the Growth Marketing Category
0
2
5
Congratulations to
@Essence
&
@Digitas_UK
&
@wwsaatchi
for
@EE
winner's in the Influencer Marketing category
#PMWAwardsUK
0
1
5
An insightful panel discussion with
@QueryClick
,
@Deliveroo
and
@MyTutor
where they explored whether data-driven approaches can ever truly optimise creative campaigns.
#PerformanceMarketingUk
0
1
4
Congratulations to:
@Essence
@RocketMill
@RepriseMediaUK
@tugagency
@CroudMarketing
@Making_Science_
for being shortlisted in the
#PMWAwardsUK
Performance Marketing Agency of the Year category
0
1
5
Performance Marketing World - the content brand that has the recipe to help marketers navigate changes in privacy 🍪
#marketing
#digitalmarketing
#performancemarketing
0
0
5
23 performance marketing predictions for 2023
Read on to hear from:
@gwidotcom
,
@TheTradeDesk
,
@Channel_Factory
,
@TeamMediaocean
,
@amillionads
,
@getuberall
,
@Bazaarvoice
,
@LiveRamp
,
@MCSaatchiPerf
,
@Hubspot
,
@IncubetaGlobal
,
@Xandr
,
@wrike
...
#marketing
0
1
5
The Partner & Affiliate Marketing category winner is
@MediaComUK
and
@UK_Awin
for
@Boots
- congratulations!
0
2
5
Moving on to the
#PMWUKAwards
Paid Social category… Congratulations to
@Starcom_UK
who will be taking home the trophy for their campaign ‘Winning the UK’s Race for Freedom’.
1
3
4
Congratulations to
@Essence
&
@Digitas_UK
&
@wwsaatchi
for
@EE
on recieving a high commendation in the Purpose category at the
#PMWAwards
0
1
4
This week,
@The_IPA
Bellwether report revealed an industry jaded by a stop-start economy but optimistic about future growth. We quizzed 30 leaders from the performance marketing sector to get their biggest bets on the year ahead…
0
3
4
@RichardHammond
knows better than any how to tap into community, and none moves faster than the automotive industry.
Hammond and Dave Murdoch join the Performance Marketing Unlocked podcast.
Link in comments.
#podcast
#marketing
#topgear
#automotive
#business
0
1
4
Congratulations to:
@GekkoFM
@NelsonBostock
@performic
@
@Starcom_UK
@TheMediaImage
for being shortlisted in the
#PMWAwardsUK
B2B category
0
2
4
Performance Marketing World - the content brand tailored to helping marketers grow at speed 👖
#marketing
#digitalmarketing
#performancemarketing
0
1
4
Congratulations to;
@essenceglobal
/
@sainsburys
@icrossing_uk
/
@WelshGovernment
@MediaVision
/
@newlook
@rakutenadvert
/
@HarveyNichols
&
@Starcom_UK
/
@dominos
Who have all made the
#PMWUKAwards
shortlist in the Data and Insights Category.
0
3
3
"The digital-first approach to attribution" is taking place right now! Who's with us? Tom Kendall
#PMWunlocked
@IBM
#performancemarketing
#marketing
#digital
#digitalmarketing
0
0
4
Congratulations to
@tugagency
who are taking home the trophy in the
#PMWUKAwards
Paid Search category for their project ‘Driving Local Enquiries During Lockdown for GenesisCare’.
0
0
4
Product Tag Marketing: treading a new path in the customer journey
0
3
4
Congratulations to;
@hdy_agency
/
@V12VF
@McCann_UK
/
@BarclaysUK
Who have made the
#PMWUKAwards
shortlist in the Financial and Legal Category.
0
0
4
We're excited to have
@cheekicat
, Head of Biddable Performance at
@MediahubWW
as part of our 2023 Globals judging panel.
'Awards are not only aspirational but inspirational and provide north stars to many marketers.'
Enter Today ➡
0
2
4
Please welcome Adam Hawkins, Head of Client Success
@TeamMediaocean
to the 2023
#PMW30under30
judging panel!
There’s still time to take advantage of our Early Bird discount, enter before 19 January ➡️
0
0
4
Don't miss this fireside chat about 'The importance of organic SEO as a dynamic growth channel in eCommerce'.
@adamfreeman
from
@mediavision
and Sam Pennington from
@newLook
share their secrets to growth.
#PMWunlocked
#marketing
#digital
#digitalmarketing
#socialmedia
0
0
4
Congratulations to;
@icrossing_uk
/
@WelshGovernment
@shopLTK
/
@Missguided
.
Who have made the
#PMWUKAwards
shortlist in the EMEA Campaign category.
0
1
3
Hear from our panel featuring
@COTYinc
, The Influencer Marketing Trade Body and Innovaderma Plc as they discuss whether influencer marketing is a calculated investment, or not worth the risk.
#PMWPaidSocialMediaSeminar
👉
0
2
4
Join Ian Gibbs
@IGDataStories
from
@DMA_UK
discussing 'What Intelligent Measurement Means for Intelligent Marketing?' How should
#marketers
measure marketing impact?
#PMWunlocked
#marketing
#digital
#digitalmarketing
#socialmedia
#socialmediamarketing
#omnichannel
#privacy
#tech
0
1
4
We kick off the inaugural
#PMWUKAwards
with the Services and Utilities category… Congratulations to
@partnerize
/
@SpecialistWorks
who will be taking home the trophy!
0
2
3
How can brands go about incorporating NFTS, augmented reality and virtual reality into their paid social media marketing mix in anticipation of the
#Metaverse
? Discuss at this year's
#PMWUKPaidSocialSeminar
. Book your ticket now!
0
0
2
Congratulations to:
@tugagency
@Essence
&
@Digitas_UK
&
@wwsaatchi
@icrossing_uk
@Starcom_UK
for being shortlisted in the
#PMWAwardsUK
Purpose category
0
2
3
Congratulations to;
@MediaComUK
@rakutenadvert
@StarcomWW
@ThreepipeReply
Who have made the
#PMWUKAwards
shortlist in the Team of the Year Category.
0
0
3
Read our roundtable recap: How 2023 could change financial services affiliate marketing
#ad
#marketing
#performancemarketing
#partnerships
#creatives
#brands
#advertising
#marketers
0
0
3
Hear from the likes of
@McLarenF1
,
@VodafoneIoT
,
@DirectLine
,
@StarlingBank
& many more at the
#SocialMediaTransformation
conference.
✨Book before 21 October and save!
0
0
3
Renowned marketing evangelist
@avinashkaushik
from
@CroudMarketing
shares frameworks to help you better understand
#attribution
,
#measurement
and building a strong scorecard
#PMWunlocked
#marketing
#digital
#digitalmarketing
#socialmedia
#socialmediamarketing
#omnichannel
0
1
3
'Driving last click sales is not the only focus right now. We need to do more.' Luke Tuckey, Global Head of Display & Paid Social from
@TheBodyShop
is on the paid media stage discussing
#paidmedia
on new platforms
#PMWunlocked
#performancemarketing
#marketing
#digital
0
0
3
Congratulations to
@Specsavers
in collaboration with
@MGOMD
tonight's winner in the Ad Tech Innovation category at the
#PMWAwardsUK
0
0
2
Congratulations to;
@essenceglobal
/
@EE
&
@icrossing_uk
/
@Fidelity
.
Who have all made the
#PMWUKAwards
shortlist in the Direct to Consumer Category.
0
1
2
Let's welcome Mo, Co-Founder of
@veridooh
, to our PMW Global 2023 judging panel.
'Whether it's innovation in adtech or influencer marketing, we're seeing exciting results for clients and it's important that it's recognised.'
Entry Deadline: 22 March ➡
0
1
2
Congratulations to:
@rakutenadvert
@MediaComUK
and
@UK_Awin
Gen3
@partnerize
x3
@TalkmobileUK
&
@UK_Awin
@accelerationpar
for being shortlisted in the
#PMWAwardsUK
Partner & Affiliate Marketing category
0
0
3
Into the Dragon's Den of marketing, with
@Merkle
and
@dentsuUK
's Azlan Raj...
What does innovation really look like? Listen to Azlan Raj talk 'glossy' vs convenient tech and the brand and performance pendulum:
#podcast
#marketing
#performancemarketing
0
2
3
The Force:
#Disney
's new technology supplies ads across
#Hulu
and Disney+ platforms with first-party
#data
, as the
#media
giant has fun naming
#adtech
after characters from its famous movie franchises.
#advertising
#marketing
#yoda
#streaming
0
0
2
It all happened so fast! Our final panel session of the day is now on -“What does the media mix of the future look like?” with experts Ilias Tsatalmpadisis, Cathryn Crow and Katrien Grobler from
@Superscript
and
@Sky
@CocoRio_UK
#performancemarketing
#marketing
#digital
0
1
3
Indeed! PMW aims to share content from around the globe and will have the benefit of our US and APAC offices already in place 🌎
@MaisieMcCabe
@CalumDiLieto
@Haymarket_Media
@PMarketingW
@Campaignmag
Smart move & good to see
@Haymarket_Media
serving this huge, addressable ww market. Will there be journos based around globe?
0
0
1
1
1
3
Congratulations to:
@Essence
@CroudMarketing
&
@TheTradeDesk
@CrakRevenue
@tailsdogfood
CHS
for being shortlisted in the
#PMWAwardsUK
Marketing Innovation category
1
1
2
A big thank you to all of our speakers, delegates and of course, our Headline Partner
@Meta
for making today's Performance Marketing World Insight Series event so amazing. We hope to see you soon!
#PMWInsightUK
0
1
3
Welcome
@cerijade
, Client Director - Wales Lead at
@iCrossing
, to our PMW - Global Awards 2023 judging panel.
1 month to go to submit your entry ->
2
1
3
Congratulations to our
#PMWAwardsUK
winner in the Direct Consumer category:
@precise_tv
for
@DecathlonUK
0
0
2
Welcome
@vaidus
, Digital Marketing Head at
@blazeclan_hq
to our PMW - Global Awards 2023 judging panel.
Vaidehi is a passionate performance marketer & a data-driven professional with over 15 years of experience.
Deadline is the 12th Jan, enter now ->
1
0
3
Congratulations to;
@hdy_agency
/
@V12VF
@HH_GLOBAL
&
@INFUSEmedia_
Who have all made the
#PMWUKAwards
shortlist in the Lead Generation Category.
1
0
3
Congratulations to
@Essences
our
#PMWAwardsUK
Performance Marketing Agency of the Year winner!
0
1
3
🚨 Secure your Super Early Bird ticket for PMW's Social Media Transformation Conference before 16th September and save!
Join us 7 December and get a chance to network with industry experts.
0
0
3
Join the likes of
@McLarenF1
,
@VodafoneIoT
,
@BigBlackDoor
,
@flotracker
,
@DirectLine
,
@theseepcompany
,
@StarlingBank
,
@Nasdaq
& more at the Social Media Transformation Conference.
🚨 Secure your place now! ➡️
0
1
3
Join us at our webinar TODAY at 10am to learn winning strategies and capabilities that deliver the competitive advantage to drive success
#ad
#marketing
#performancemarketing
#partnerships
#creatives
#brands
#advertising
#marketers
@partnerize
0
0
3
We are proud to announce
@TikTokBusiness
as
#PMWPaidSocialMediaSeminar
's event partner. Secure your place now and discover strategies for success from TikTok.
0
0
3
“The e-commerce acceleration of 2020 will impact the marketing landscape moving forward in ways that brands are still working out" according to
@ForwardPMX
0
2
3
#Google
and
#Meta
watch out for
#Amazon
Ads: Attention Seekers News Short
Listen to the full ep here:
Available on
#Apple
and
#Spotify
.
#podcast
#marketing
#news
#digitalmarketing
#performancemarketing
0
0
3
Plant-based and booze-free: how social listening helped brands through ‘Veganuary’
Read on about the consumer insights from
@talkwalker
:
#veganuary
#dryjanuary
#meatfree
#alcoholfree
#marketing
#digitalmarketing
#aldi
#heineken
#socialmedia
#millenials
0
3
2
Congratulations to;
@SparkFoundryUK
/
@asda
@Starcom_UK
/
@SamsungUK
&
@tugagency
/
@TheJockeyClub
Who have all made the
#PMWUKAwards
shortlist in the Marketing Innovation Category.
0
2
3
Riding the TikTok algorithm: with great power comes great responsibility
0
1
3
Moving on to the
#PMWUKAwards
Financial and Legal category… Congratulations to
@hdy_agency
who will be taking home the trophy for their campaign ‘Drive with Prime’.
0
2
3
Congratulations to;
@CroudMarketing
@ClarityAtSpeed
@tugagency
Who have made the
#PMWUKAwards
shortlist in the Performance Marketing Agency of the Year Category.
0
1
3
Calling marketing innovators, trailblazers and game-changers 🚀
The
#PMWAwards
are here to celebrate marketers whose dedication and commitment has elevated the world of performance marketing.
Discover the categories and how to enter 👉
0
0
1
A big thank you to everyone that joined us yesterday in London for Performance Marketing World's first Insight Series event.
Find out more about our events here:
0
0
3
John Thornton on 'going rogue on social' with a full house in attendance!
#PMWUnlocked
#performancemarketing
#marketing
#digital
#digitalmarketing
#socialmedia
#socialmediamarketing
#omnichannel
#privacy
#tech
#seo
0
1
3
How can brands set realistic goals and KPIs to measure the success of their in-housing initiatives? Explore this with Dale Fisher from Superbet at
#PMWPaidSocialMediaSeminar
👉
0
0
3
The winner in the International Agency of the Year category is
@CroudMarketing
/ Croud - Congratulations!
#PMWAwardsUK
0
1
2
Moving on to the
#PMWUKAwards
Growth Marketing category… Congratulations to
@GoInspireGroup
who will be taking home the trophy for their campaign ‘Very Important Pets (VIP) Club’.
0
2
3
Our judges have also awarded a High Commendation to
@Starcom_UK
in the
#PMWUKAwards
Data and Insights category.
0
2
3
Good morning!
#PMWunlocked
is back for Day 2. We have a super lineup of speakers and sessions across 5 stages🎙️💫📉 💡
#PMWUnlocked
#performancemarketing
#marketing
#digital
#digitalmarketing
#socialmedia
#socialmediamarketing
#omnichannel
#privacy
#tech
#seo
0
1
3
Joëlle Barthel from
@flotracker
will give us a visual tour of how talking taboo has helped to accelerate digital campaigns with their target audiences at the
#SocialMediaTransformation
Conference.
0
1
2
Come say hi to
@BrightBidAI
at
#PMWunlocked
and find out how they can help you!
#marketing
#digital
#digitalmarketing
#socialmedia
#socialmediamarketing
#omnichannel
#privacy
#tech
#seo
@UsamaEA
0
0
2
Join
@RNLI
,
@DellTech
and
@Radley_London
at
#PMWPaidSocialMediaSeminar
, as they discuss how brands can create purpose-driven
#paidsocial
campaigns that stand out from the crowd 👉
0
0
2
Network and hear innovative initiatives and growth strategies from leading brands at
#PMWPaidSocialMediaSeminar
taking place 26th April at Events @ No 6. in London or online. Secure your place now! 👉
0
1
2
-
#Meta
layoffs 'flattening' the organisation
- Abandoning
#NFTs
for
#Facebook
and
#Instagram
- A
#Twitter
competitor, code-named
#P92
.
Listen now for a low-down of Meta's moves and what it means for marketers:
#podcast
#marketing
#socialmedia
#news
0
0
2
Congratulations to:
@Essence
&
@Digitas_UK
&
@wwsaatchi
@crakmedia
Gleam Solutions
@mgempower
THG Society
@thehut_com
for being shortlisted in the
#PMWAwardsUK
Influencer Marketing category
0
2
2
Marketer's this is right up your street! Greg Levine from
@Vitality_UK
- is sharing his brilliant expertise on 'new tactics to better share, inform and drive growth!' right NOW
#performancemarketing
#PMWunlocked
#marketing
#digital
#digitalmarketing
#socialmedia
#omnichannel
1
1
2
It’s been an exciting day filled with lots of positive feedback about the launch of our new content site 🤩 thanks to everyone who’s been in touch so far!
0
1
2
Congratulations to
@essenceglobal
/
@BT
@iProspect
/
@VANS_66
@JourneyFurther
/
@WhiteStuffUK
@SparkFoundryUK
/
@asda
&
@tugagency
/
@GenesisCare
Who have all made the
#PMWUKAwards
shortlist in the Paid Search Category.
0
1
2
Welcome to
@JMondae
, Head of Demand Generation and has worked at Performics at Starcom for 10 years, to our 2023 PMW - Global Awards judging panel.
Make sure you're ready to celebrate your success with us in 2023 and enter the Awards today ->
0
1
2
Appreciation tweet for our launch partners who have supported us from the outset!
@CroudMarketing
@icrossing_uk
@Merkle
@partnerize
@rakutenadvert
@tugagency
0
0
2
Visit the
@impactdotcom
stand at
#PMWunlocked
and find out more about them and their solutions.
#marketing
#digital
#digitalmarketing
#socialmedia
#socialmediamarketing
#omnichannel
#privacy
#tech
#seo
@taniaBaptista
@varundesai
0
0
2
We are pleased to introduce Megan Beatty, Group Director, Digital Strategy
@MeetTheMonks
as our next
#PMW30under30
2023 judge!
There’s still time to take advantage of our Early Bird discount, enter before 19 January ➡️
0
1
2
Congratulations to
@Essences
on behalf of The International Olympics Committee tonight's winner in the Marketing Innovation category at the
#PMWAwardsUK
0
0
2
Richard Benton, Rouleur Marketing, speaks to us at the Perofrmance Marketing Insight Series about creating and sustaining a high-performance marketing team in a post-pandemic world.
#PMWInsightUK
0
1
2
A great discussion with
@goustocooking
and
@feelunique
on how UK brands are shaping the future of performance marketing.
#PerformanceMarketingUK
0
0
2
Congratulations to;
@hdy_agency
/
@BTBgrooming
@rakutenadvert
/
@MoltonBrownUK
&
@Starcom_UK
/
@ASICSUK
.
Who have all made the
#PMWUKAwards
shortlist in the Paid Social Category.
0
0
2
Changes to the privacy data landscape are already becoming visible across the marketing sphere in terms of integration. Industry experts from
@BootsUK
,
@madedotcom
,
@UnileverUKI
and
@Meta
– discuss.
#ad
#digitalmarketing
0
1
2
Judge announcement. We are excited to have Joy Greenwell from
@MCSaatchiPerf
on our judging panel for this year's
#PMWAwardsUK
. Visit our website to view our expert judging panel and enter this year's Awards:
0
1
2
We asked our 2023 judging panel why the
#PMWGlobal
Awards were important to celebrate. This is what Mo, Co-Founder of
@veridooh
had to say ...
Remember to submit your entries by 22 March to be in with a chance!
0
1
2
Joining our 2023 PMW - Global Awards judging panel is Kyle!
Kyle leads
@PublicisMedia
digital capabilities enablement, developing and implementing the company's approach to performance marketing.
Submit your entries today ->
1
0
2
Let’s welcome
@AbhaG
to our PMW - Global Awards 2023 judging panel.
Abha is Manager of Global Social Strategy at
@ASICSamerica
where she manages the social operations & content strategy across the brand's major categories.
Submit your entry by 12th Jan ->
1
0
2
Why digital out-of-home is an essential force in today's media mix
1
0
2
Congratulations to:
@performic
@
@Starcom_UK
@IncubetaGlobal
for being shortlisted in the
#PMWAwardsUK
Retail category
0
1
2
Display "drives a lot of impressions, not many clicks and it just kind of dies" says
@mattdailey
0
1
2