Performance Marketing World
@PMarketingW
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Daily news from Performance Marketing World, the global home for brands, platforms and agencies in the new attention economy.
Bridge House, Twickenham, UK
Joined April 2021
AI is transforming Search, and five core levers are driving stronger results for 2026. @Google AI Max, Gemini and Imagen are enabling higher conversions and faster creative scale. Discover more: https://t.co/aceaSrZFo7
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Want to know how to reduce wasted ad spend, maintain consumer trust and increase suitable impressions by 16%? 📈 Download @integralads report to discover the power of social optimisation for reaching your audience in the right place, at the right time: https://t.co/fj681CzLzo
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The winners of the 2025 @Meta Agency Awards have been announced! The awards celebrate the best campaigns across AI innovation, creator marketing, measurement and brand strategy on Meta platforms. Congratulations to all this year’s winners: https://t.co/ZjDgfp28P9
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Staying credible, visible and competitive is key for brands looking to maintain presence in organic search. Read this article from @ThreepipeReply for best practices on optimising your site for AI-powered search: https://t.co/jGlMxV8VQN
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Peak doesn't stop in December - find out how flexing your budgets and keeping momentum will deliver results long after the season is over. Check out UppAi's article here to learn more: https://t.co/3KpdKfAn8k
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blog.upp.ai
Discover how to navigate the extended retail Peak season with strategic planning, agile budgeting, and optimal use of AI tools like Google’s PMax for sustained success.
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Cutting spend isn’t the answer. @Meta's research with @wppmedia shows reallocating budget to creator-led ads boosts ad recall by +5.8% and brand awareness by +3.17%, delivering stronger ROI and brand impact. Dive deeper here: https://t.co/f2KEGd2Bql
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In the new era of AI-powered search, brands need to act now to ensure they stay visible where it counts. Read this article from @ThreepipeReply to discover why Answer Engine Optimisation (AEO) is the new SEO: https://t.co/jGlMxV8VQN
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Attention isn’t passive anymore, it’s intentional, shaped by positive, focused moments from playlists to video podcasts. With 2+ hours of daily engagement, @Spotify converts that attention into action. Read more: https://t.co/UqJp4sXkAj
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performancemarketingworld.com
Josh Partridge, head of sales, EMEA, Spotify, explains the attention-value reset and how advertisers can close the digital audio gap by using Spotify’s open, multiformat platform to capture intenti...
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In 2025 social media ad spend is expected to exceed $100bn globally - but half of US marketers say it poses the biggest risk to brand safety. Download this @integralads report to explore how social optimization can reduce brand suitability fail rates: https://t.co/fj681CzLzo
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Peak is no longer one or two key dates in the retail calendar - it stretches from late September and lasts well into January. Read UppAi's latest article to find out why brands that start early and stay late will maximise opportunities: https://t.co/3KpdKfAn8k
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🤖 AI is already changing the way we work. But is your business ready for it? This article from @ThreepipeReply explains what you need to do to get prepared, without the hype or confusion. 👉 Read it here: https://t.co/xtpQmzKnEx
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💡 Is your business truly ready for AI? AI is already transforming industries, so it's crucial that marketing teams keep up. This article from @ThreepipeReply shows how to build real AI readiness and make the most of game-changing tools. 🔗 https://t.co/xtpQmzKVu5
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Google's advancements, driven by AI and LLMs, are rewriting the rules for SEM. With tools like AI Max on the horizon, the future is exciting. Our partners at @ThreepipeReply show you how to prepare your marketing strategy. 📖 https://t.co/LeacA4M0Nr
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The AI revolution in paid media is here. With AI Max on the horizon and match types likely on their way out, will you lean in or be left behind? Our partners at @ThreepipeReply break down what’s changing and how marketers can stay ahead. https://t.co/LeacA4MyCZ
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✨Ready to shine a spotlight on your exceptional work on Meta's platforms? Now's the time to submit your entry for The @Meta Agency Awards 2025. Celebrating outstanding excellence in creativity, performance, and partnership, find out more here https://t.co/TItHDgEIjd
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The PMW Powerlist 2025 showcases 100 people you'd want on your team if you wanted to grow more leads, clicks and sales. We celebrated our Powerlisters at an event in Cannes - find out about the advice our marketers would give to next year's list here: https://t.co/I3ZC6bJOK7
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87% of people think brands are responsible for where their ads appear & 65% will stop using a brand if it's next to bad content. From a discussion with @seedtag and @IAA_Global, less moderation means that brand safety is a growing risk. Learn more: https://t.co/tXbkT6Sbbv
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📢 Calling all agencies! The @Meta Agency Awards are back for 2025, ✨This is your opportunity to showcase your outstanding work on Meta’s platforms. Check out the categories and enter before September 19th. Entry is free. 👉 https://t.co/BokYuwEmZf
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performancemarketingworld.com
The deadline for submissions is 5pm on Friday September 19
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If no one notices, it's not creative. Sometimes the best creatives are the simplest and well-executed, according to a panel with @Uber Advertising. Read the full article for 6 tips on making sure your creative never gets missed: https://t.co/ixSmUmR61Z
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The Performance Marketing World Awards offer a unique opportunity to distinguish yourself and gain the recognition your projects deserve. Final chance to save on entering the #PMWAwards is tonight at midnight! Enter now: https://t.co/J1mMbTlRMl
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