Michael Rubin
@michaelrubin
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Founder & CEO of @Fanatics | Co-Founder of @REFORM | Innovator, Investor and Philanthropist
Joined November 2015
Introducing Fanatics Markets, the first prediction market at the intersection of sports, finance, politics and culture. Live in 24 states — and we are just getting started. Pick a side.
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Fanatics has won the right to handle on-site retail across the 2026 World Cup ⚽ The World Cup retail plan includes more than 2,000 points of sale across three countries and 16 cities. It will be the biggest on-site retail operation in Fanatics history. Full story:
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Fanatics lands retail and merchandising deal for 2026 FIFA World Cup
cnbc.com
The 2026 World Cup, set to be played next summer across the U.S., Mexico and Canada, will have its in-venue retail operations led by Fanatics.
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To announce that tickets for the July 16-19 Fanatics Fest are now on sale, Fanatics erected “The World’s Most Valuable Billboard” in Brooklyn, with more than $1.5 million worth of game-worn jerseys from Joe Montana, Shohei Ohtani, Peyton Manning and Johnny Unitas. The Unitas
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Lululemon is now making NFL apparel in a partnership with Fanatics. Here's some of the Giants stuff.
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Karl-Anthony Towns pulls RARE card with Josh Hart & OG Anunoby at the NBA store to celebrate launch of 2025-26 Topps basketball. 👀
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FAIR PLAY™ activated. Honoring all player prop bets impacted by Mike Evans' 2nd Qtr injury.
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BREAKING: Beginning this season, all NBA rookies will wear a Debut Patch on their jersey. After a player makes their on-court debut, the patch will be removed from their jersey and placed into a 1-of-1 autographed trading card. These cards will then be randomly inserted into
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FAIR PLAY™ activated. Honoring all player prop bets impacted by Emeka Egbuka's 2nd Qtr injury.
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FAIR PLAY™ activated. Honoring all player prop bets impacted by Brenton Strange's 2nd Qtr injury.
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FAIR PLAY™ activated. Honoring all player prop bets impacted by Tyrone Tracy's 1st Qtr injury.
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FAIR PLAY™ activated. Honoring all player prop bets impacted by CeeDee Lamb's 2nd Qtr injury.
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Tom Brady is coming out of retirement, sort of, to join Saquon Barkley, Christian McCaffrey, CeeDee Lamb, Maxx Crosby, Rob Gronkowski, Sauce Gardner Myles Garrett and others for the Fanatics Flag Football Classic - a competitive flag football tournament taking place during Riyadh
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Tom Brady is coming out of retirement, sort of, to join Saquon Barkley, Christian McCaffrey, CeeDee Lamb, Maxx Crosby, Rob Gronkowski, Sauce Gardner Myles Garrett and others for the Fanatics Flag Football Classic - a competitive flag football tournament taking place during Riyadh
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FAIR PLAY™ activated. Honoring all player prop bets impacted by George Kittle's 2nd Qtr injury.
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UFC President, Dana White reveals to the NELK Boys that he’s become a card collector showing off his $1,000,000 collection including a rare PSA 10 Michael Jordan Rookie card worth around $400k 🤯🔥
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Check this out tonight on @espn to see @FanaticsFest behind the scenes for yourself 👀
espnpressroom.com
Today, ESPN, Fanatics and OBB Pictures released the trailer for Fanatics Fest: All Access, an hour-long special airing July 7 on ESPN & ESPN+.
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